This presentation covers how marketing today has changed. Marketers are no longer in control. Focusing on social media is a mistake too many businesses are making. I challenge marketers to first ask "Why?" To determine what metrics you will use to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.
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Integrate Social Media Into Your Marketing
1. Integrating Social Media Into The B2B
Marketing Mix
Michael Brenner
Sr. Director, Integrated Marketing, SAP
Co-Founder, Business2Community.com
@BrennerMichael
But now, it’ content and accessibility that is driving the world, not the Internet. Marketers, publishers and agencies are no longer in control. The consumer is…
"We're seeing platform, technology, and content all converging, and it's happening quickly,“ It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form."
Where most companies are – prepared or not prepared, some data.