How Lopito Digital can help you in your digital strategy

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The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.

Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.

Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.

Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.

More info about our agency in: http://lih.com

Published in: Business

How Lopito Digital can help you in your digital strategy

  1. 1. How Lopito can help you in your Digital Strategy 02/07/12 – Puerto Rico 1 "NOTICE: Proprietary and Confidential
  2. 2. "NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to LIH. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH” 2 "NOTICE: Proprietary and Confidential
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  9. 9. http://www.youtube.com/watch?v=Ytt0cXKi-NM 9 "NOTICE: Proprietary and Confidential
  10. 10. 100% The largest Member of the largest global network of independent agencies independent 140 cities, 90 countries agency in Puerto Rico Most of our clients are Fortune 500 Clients winners of Market leader in SME Excellence media negotiations in Marketing and Digital Awards 50%-70% savings for our clients, holder of the biggest newspaper negotiation (AT&T) 10 "NOTICE: Proprietary and Confidential
  11. 11. Public Relations Production •Events• Promotions Media Digital Marketing Lopito, Ileana & Howie Advertising• Marketing• Planning 11 "NOTICE: Proprietary and Confidential
  12. 12. Key suppliers + partners! A growing, strong network. We continuously nurture our relationships with key suppliers and collaborators.! Media! Research! Analytics! Associations! 12  "NOTICE: Proprietary and Confidential
  13. 13. We are a One-Stop Interactive Agency Now you can centralize all your online strategies in one place Web analytics Social Media & Research Influence Mobile Campaigns SEO / SEM Lopito Digital E-Marketing Animations/ Online Custom applications Website (CRM) development 13 "NOTICE: Proprietary and Confidential
  14. 14. Social media 14 "NOTICE: Proprietary and Confidential
  15. 15. 15 "NOTICE: Proprietary and Confidential
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  23. 23. Frontline #1 Veterinarian prescripted flea and tick product 23 "NOTICE: Proprietary and Confidential
  24. 24. Frontline’s Challenges Highly Regulated industry Competition from branded and private level products Pet lovers’ consumers are highly informed 24 "NOTICE: Proprietary and Confidential
  25. 25. SM Strategic Model Does it has Value Exchange? Meet our Leverage Objectives our ? Arsenal? Follow the Rules of the Social Outlet? 25  Source:  Internet  Adver6sing  Bureau  (IAB)  –  Social  Marke6ng  Playbook  2009  
  26. 26. Frontline’s Solution 26 "NOTICE: Proprietary and Confidential
  27. 27. Frontline’s Solution 27 "NOTICE: Proprietary and Confidential
  28. 28. Frontline’s Solution 28 "NOTICE: Proprietary and Confidential
  29. 29. Frontline’s Solution 29 "NOTICE: Proprietary and Confidential
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  32. 32. Launching 32"NOTICE: Proprietary and Confidential
  33. 33. Measurements 33 "NOTICE: Proprietary and Confidential
  34. 34. Frontline’s Results “Talking About this” is a fundamental Key Performance Indicator (KPI) as it represents the Unique Fans who like, comments or share one of our posts 34 "NOTICE: Proprietary and Confidential
  35. 35. Frontline’s Results Total Likes Talking About 5,699 343 35 "NOTICE: Proprietary and Confidential
  36. 36. Frontline’s Results Total Likes Talking About 5,699 343 •  Talking About: 4% "NOTICE: Proprietary and Confidential 36
  37. 37. Frontline’s Results Total Likes Talking About Weekly Reach 5,699 343 3,852 •  Talking About: 4% •  Reach 80% "NOTICE: Proprietary and Confidential 37
  38. 38. Frontline’s Results Facebook Edge Rank summary report 38 "NOTICE: Proprietary and Confidential
  39. 39. Frontline’s Results Facebook Edge Rank summary report 39 "NOTICE: Proprietary and Confidential
  40. 40. Arsenal Tactics Target Publishing Targeted publishingpublish to a specific groupof fans on FacebookNewsfeed. We can targetpublish by Location(country and city) andLanguage. Fans who are nottargeted will never see the postor the comments attached to it. We can target Publish: • Wall posts including links • Photo Albums • Videos 40
  41. 41. Arsenal Tactics Example - Global Heineken Page as seen by a Argentinean fan Targeted Post by Heineken Argentina published by location. Only visible for fans from Argentina. Message also visible in the fan’s newsfeeds Post by GBT visible to all fans. Message also visible in the fan’s newsfeeds 41
  42. 42. Mobile 42 "NOTICE: Proprietary and Confidential
  43. 43. AT&T Puerto Rico #1 Carrier in Puerto Rico but competition is constantly strengthening 43 "NOTICE: Proprietary and Confidential
  44. 44. AT&T’s Challenges Highly Competitive environment Maintain innovation while keeping retail performance Low control of digital platforms 44 "NOTICE: Proprietary and Confidential
  45. 45. AT&T’s Solution Develop the local carrier 1 st mobile web app 45 "NOTICE: Proprietary and Confidential
  46. 46. AT&T’s Solution 46 "NOTICE: Proprietary and Confidential
  47. 47. AT&T’s Solution 47 "NOTICE: Proprietary and Confidential
  48. 48. AT&T’s Solution 48 "NOTICE: Proprietary and Confidential
  49. 49. AT&T’s Solution El Nuevo Día Print Ads with QR Codes 49 "NOTICE: Proprietary and Confidential
  50. 50. AT&T’s Solution Mobile and Desktop Ads 50 "NOTICE: Proprietary and Confidential
  51. 51. AT&T’s Solution Video Pre-Roll Banners 51 "NOTICE: Proprietary and Confidential
  52. 52. AT&T’s Solution Desktop Ads 52 "NOTICE: Proprietary and Confidential
  53. 53. AT&T’s Solution Desktop Ads Expandable 53 "NOTICE: Proprietary and Confidential
  54. 54. AT&T’s Solution 54 "NOTICE: Proprietary and Confidential
  55. 55. AT&T’s Solution Home Page Products Offers & Coupons 55 "NOTICE: Proprietary and Confidential
  56. 56. Measurements 56 "NOTICE: Proprietary and Confidential
  57. 57. Visits More than 4,000 visits in 4 days (only digital support) 57 "NOTICE: Proprietary and Confidential
  58. 58. Visits/Time of Day 12am  1am   2am   3am   4am   5am   6am   7am   8am   9am  10am   11am   12pm  1pm   2pm   3pm   4pm   5pm   6pm   7pm   8pm   9pm  10pm   11pm   Identify sources and hours for optimization 58 "NOTICE: Proprietary and Confidential
  59. 59. Database 50% of registrations opted-in to get more information and offers from AT&T 59 "NOTICE: Proprietary and Confidential
  60. 60. Targeted Communication Registered customers get targeted Messages Vamos a enamoraLTE con esta oferta de Enamorados. Haz click: att-pr.com 60 "NOTICE: Proprietary and Confidential
  61. 61. Integrated 61 "NOTICE: Proprietary and Confidential
  62. 62. Digital Awards! Sales and Marketing Association of Puerto Rico (SME) Integrating Digital with Street Marketing & Blogging 62 "NOTICE: Proprietary and Confidential
  63. 63. Digital Awards! 63 "NOTICE: Proprietary and Confidential
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  66. 66. Circo Toys Seasonal Exclusive- merchandise Toys Store 66 "NOTICE: Proprietary and Confidential
  67. 67. Circo’s Challenges Market dominated by big player Maintain engagement due to seasonality structure Limited Budget 67 "NOTICE: Proprietary and Confidential
  68. 68. Circo’s Solution Engage Offline and Online Influencers to a local- focused initiative 68 "NOTICE: Proprietary and Confidential
  69. 69. Circo’s Solution Offline Public Relations 69 "NOTICE: Proprietary and Confidential
  70. 70. Circo’s Solution 70 "NOTICE: Proprietary and Confidential
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  73. 73. Publicity 73 "NOTICE: Proprietary and Confidential
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  75. 75. Twitter 75 "NOTICE: Proprietary and Confidential
  76. 76. Twitter 76 "NOTICE: Proprietary and Confidential
  77. 77. Engagement 77 "NOTICE: Proprietary and Confidential
  78. 78. Measurements 78 "NOTICE: Proprietary and Confidential
  79. 79. Offline 79 "NOTICE: Proprietary and Confidential
  80. 80. Circo’s Solution More than $125,000 in publicity 80 "NOTICE: Proprietary and Confidential
  81. 81. Circo’s Solution • Fan Growth 60% in 4 weeks • Viral Reach over 5,000 consumers 81 "NOTICE: Proprietary and Confidential
  82. 82. We are a One-Stop Interactive Agency Now you can centralize all your online strategies in one place Web analytics Social Media & Research Influence Mobile Campaigns SEO / SEM Lopito Digital E-Marketing Animations/ Online Custom applications Website (CRM) development 82 "NOTICE: Proprietary and Confidential
  83. 83. Questions Salomon Dayan: Email: sdayan@lih.com Twitter : http://twitter.com/sedayanr Slideshare: http://www.slideshare.net/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/ 83 NOTICE: Proprietary and Confidential

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