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LINE : The Social Network success story
- 1. Helping companies to understand the future of digital Version 1.1 par Emmanuel Vivier & Vincent Ducrey | +33 6 11 62 37 94 | emmanuel.vivier@hubinstute.com www.hubinsGtute.com › Paris, Moscow & New-‐York ©HUB InsGtute. All rights reserved . LINE : le nouveau réseau social & mobile qui dépassera Facebook?
- 2. Téléchargez ces slides à la fin de la présenta4on
- 3. Introduction
- 4. Free CallsFree Messages Group Chat Other Features share photos, videos, audio messages, and location Free & Convenient
- 5. Multi Platform & Devices (iOS, Android, Windows, etc.)
- 6. LINE is a mobile messenger that offers free calling, free chat, and so much more…
- 7. LINE = SOCIAL PLATFORM
- 8. 200million (2013.7.21) users 150 100 (2013.1.18) 5010 0 (2011.6)
- 9. 230,269,479USERS WORLDWIDE, AUGUST 21,2013
- 10. 460%GROWTH RATE
- 11. 100millionOnly 13 apps worldwide have achieved 100million downloads at Google Play Excluding Google related apps
- 12. 1,325 days1,096 days 50 40 30 20 10 0 million 250 500 750 1000 1250 1500 days World's Fastest Growing Service 399 days Time to reach 50 million
- 13. 63,0001Hour NEW USERS
- 14. Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 52 regions!
- 15. Japan 47million
- 16. Thailand 18million
- 17. Taiwan 17million
- 18. Spain 15million
- 19. Indonesia 14million
- 20. Korea Mexico China India Malaysia
- 21. Messages 7billionDaily
- 22. Stickers 1billionDaily
- 23. Growth in number of messages sent 440%
- 24. Growth in number of calls made 912%
- 25. Why is LINE loved All over the world?
- 26. More Fun & Rich Communication More Localization
- 27. FUN Communication - Stickers
- 28. :( LINE Stickers = NEW WAY OF COMMUNICATION - BEFORE
- 29. - NOW LINE Stickers = NEW WAY OF COMMUNICATION
- 30. LINE Sticker = New Common Language
- 31. LINE Rich Communication 1. Family Apps
- 32. (including Games) No. of LINE Family Apps 52
- 33. (including Games, July 2013) Total Downloads of LINE Family Apps 290,000,000DLS
- 34. LINE Camera Versatile but easy-to-use Camera with great editing features
- 35. LINE Camera 50,000,000DLS Family Apps LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
- 36. Games 36 games
- 37. LINE POP LINE Bubble
- 38. LINE Rainbow Chaser
- 39. LINE Game 190,000,000DLS
- 40. LINE Rich Communication 2. Social
- 41. Home and Timeline
- 42. Timeline Monthly Unique User Global 73M 330% 75M 22M
- 43. Business Model
- 44. Four Type of Business Models In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising 1 2 3 4 B2C B2B
- 45. 75 million € 2Q 2013 (Apr - Jun) Line s Total Revenue
- 46. LINE s Total Revenue € 75M 2.3M 3,257%
- 47. 76 ,13 SANRIO APPR.NO.S541752 Type1 In-app Purchases Through LINE- Stickers
- 48. 8 million € July 2013 Monthly Sticker Sales
- 49. Type2 In-app Purchases Through LINE Family & Game apps
- 50. 24 million € July 2013 Monthly Revenue
- 51. iOS June 2013 Top Publishers by Monthly Revenue Excluding Games
- 52. Google Play June 2013 Top Publishers by Monthly Revenue Excluding Games
- 53. Type3 Sponsored stickers B2B Marketing Solutions _ official accounts & sponsored stickers
- 54. K-POP STARS GLOBAL Type3 B2B Marketing Solutions _ celebrities global official accounts
- 55. Over 100 brands compaines Have joined LINE Marketing within a year!
- 56. LINE enables Through the LINE Above the line TV Newspapers etc Sales Promotions DMs Coupons etc Below the line
- 57. Global Strategy
- 58. 28Global Japan
- 59. LINE Localization Strategy More Benefits to Local Users Language Support Local Contents Partnership With Local Partners Local Office
- 60. Spain Case
- 61. LINE User Numbers in Spain 15 Million Users
- 62. Logo Presence in Coca Cola’s Spot TV
- 63. LINE Official Accounts Barcelona´s city council First public institution in Spain to use Line as an official communication channel Coca Cola Have become the biggest SNS in Spain 875K “subscribers”
- 64. LINE Official Accounts
- 65. LINE Official Accounts 12 Million Registered users in 3 days
- 66. LINE Local Stickers Nadal
- 67. LINE Local Stickers Kukuxumusu Clothes Designer Coca-Cola Local Design
- 68. LINE Local Stickers El Hormiguero Prime Time TV Show’s Characters Moderna de Pueblo Famous Urban Comic Designer 300%more Downloads
- 69. Italy Case
- 70. LINE _ Italy TVC_9/15 Emma Marrone Star of Amici, Sanremo Festival Emma Marrone Official Account and Stickers
- 71. LINE Italy Stickers MOON Italian Edition and MORE!
- 72. LINE France Coming Soon
- 73. New feature of Communication
- 74. Video Calls
- 75. LINE Music
- 76. Next Step
- 77. 300 million users within 2013!
- 78. 'LINE' as a Universal Language
- 79. Merci Beaucoup!
- 80. Téléchargez ce,e présenta1on http://www.hubinstitute.com/reports/
- 81. A propos du HUB INSTITUTE Un digital « think tank » accompagnant les grandes marques & agences h@p://www.hubinsFtute.com/ ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 2 Research Publica(ons,&,Etudes Events HUBFORUM,Paris,&,MoscowConsul0ng Conseil,stratégique Training +,30,forma(ons,D,HUBDAY « Accompagner l’innova1on digitale au sein des entreprises»
- 82. www.hubinsFtute.com › Paris, Moscow & New-‐York HUBInsFtute|www.hubinsFtute.com Helping brands to understand the future of digital & markeFng ©HUBIInsFtute. All rights reserved . Merci de votre a@enFon Nous contacter Vincent Ducrey CoFounder Contacts : Vincent.ducrey@hubinFtute.com h@p://www.hubinsFtute.com Emmanuel Vivier CoFounder Contacts : +33.6.11.62.37.94 emmanuel.vivier@hubinsFtute.com h@p://www.hubinsFtute.com
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