LINE : The Social Network success story

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LINE	
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  nouveau	
  réseau	
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Introduction
Free CallsFree Messages Group Chat Other Features
share photos, videos,
audio messages, and
location
Free & Convenient
Multi Platform
& Devices
(iOS, Android, Windows, etc.)
LINE is a mobile messenger that offers free calling,
free chat, and so much more…
LINE = SOCIAL PLATFORM
200million (2013.7.21)
users
150
100
(2013.1.18)
5010
0 (2011.6)
230,269,479USERS WORLDWIDE, AUGUST 21,2013
460%GROWTH RATE
100millionOnly 13 apps worldwide have achieved
100million downloads at Google Play
Excluding Google related apps
1,325 days1,096 days
50
40
30
20
10
0
million
250 500 750 1000 1250 1500 days
World's Fastest Growing Service
399 days
Time to reach 50 million
63,0001Hour
NEW USERS
Over 230 Million users around the world!
Over 230 countries worldwide!
No.1 in 52 regions!
Japan
47million
Thailand
18million
Taiwan
17million
Spain
15million
Indonesia
14million
Korea
Mexico
China
India
Malaysia
Messages
7billionDaily
Stickers
1billionDaily
Growth in number of
messages sent
440%
Growth in number of
calls made
912%
Why is LINE loved
All over the world?
More
Fun & Rich
Communication
More
Localization
FUN Communication - Stickers
LINE : The Social Network  success story
:(
LINE Stickers = NEW WAY OF
COMMUNICATION

-
BEFORE
-
NOW
LINE Stickers = NEW WAY OF
COMMUNICATION
LINE Sticker =
New Common Language
LINE
Rich Communication
1. Family Apps
(including Games)
No. of LINE Family Apps
52
(including Games, July 2013)
Total Downloads of LINE Family Apps
290,000,000DLS
LINE Camera
Versatile but easy-to-use Camera
with great editing features
LINE : The Social Network  success story
LINE Camera
50,000,000DLS
Family Apps
LINE Card
13,000,000DLS
LINE Brush
8,000,000DLS
Games
36 games
LINE POP LINE Bubble
LINE Rainbow Chaser
LINE Game
190,000,000DLS
LINE
Rich Communication
2. Social
Home and
Timeline
Timeline
Monthly Unique User
Global
73M
330% 75M
22M
Business Model
Four Type of
Business Models
In-app Purchase
LINE Stickers
In-app Purchase
LINE Family &
Game apps
Official Account
Sponsor Sticker
Others
Licensing &
Merchandising
1 2 3 4
B2C B2B
75 million €
2Q 2013 (Apr - Jun)
Line s Total Revenue
LINE s
Total Revenue €
75M
2.3M
3,257%
76 ,13 SANRIO APPR.NO.S541752
Type1
In-app Purchases
Through LINE- Stickers
8 million €
July 2013
Monthly Sticker Sales
Type2
In-app Purchases
Through LINE Family & Game apps
24 million €
July 2013
Monthly Revenue
iOS June 2013
Top Publishers by Monthly Revenue
Excluding Games
Google Play June 2013
Top Publishers by Monthly Revenue
Excluding Games
Type3
Sponsored stickers
B2B Marketing Solutions
_ official accounts & sponsored stickers
K-POP STARS GLOBAL
Type3
B2B Marketing Solutions
_ celebrities global official accounts
Over 100 brands compaines
Have joined LINE
Marketing within a year!
LINE : The Social Network  success story
LINE enables
Through the LINE
Above the line
TV
Newspapers
etc
Sales Promotions
DMs
Coupons
etc
Below the line
Global Strategy
28Global Japan
LINE
Localization Strategy
More Benefits to
Local Users
Language
Support
Local
Contents
Partnership
With Local
Partners
Local
Office
Spain Case
LINE
User Numbers
in Spain
15 Million Users
Logo Presence in
Coca Cola’s
Spot TV
LINE
Official Accounts
Barcelona´s city council
First public institution
in Spain to use Line as
an official communication channel
Coca Cola
Have become the biggest SNS
in Spain 875K “subscribers”
LINE
Official Accounts
LINE
Official Accounts
12 Million
Registered users in 3 days
LINE
Local Stickers
Nadal
LINE
Local Stickers
Kukuxumusu
Clothes Designer
Coca-Cola
Local Design
LINE
Local Stickers
El Hormiguero
Prime Time TV Show’s Characters
Moderna de Pueblo
Famous Urban Comic Designer
300%more Downloads
Italy Case
LINE _ Italy TVC_9/15
Emma Marrone Star of Amici, Sanremo Festival
Emma Marrone
Official Account and Stickers
LINE
Italy Stickers
MOON Italian Edition
and MORE!
LINE France
Coming Soon
New feature of
Communication
Video Calls
LINE Music
Next Step
300 million users
within 2013!
'LINE' as a
Universal Language
Merci Beaucoup!
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Helping	
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Emmanuel Vivier
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