1. Helping
companies
to
understand
the
future
of
digital
Version
1.1
par
Emmanuel
Vivier
&
Vincent
Ducrey
|
+33
6
11
62
37
94
|
emmanuel.vivier@hubinstute.com
www.hubinsGtute.com
›
Paris,
Moscow
&
New-­‐York
©HUB
InsGtute.
All
rights
reserved
.
LINE
:
le
nouveau
réseau
social
&
mobile
qui
dépassera
Facebook?

2. Téléchargez
ces
slides
à
la
fin
de
la
présenta4on

3. Introduction

4. Free CallsFree Messages Group Chat Other Features
share photos, videos,
audio messages, and
location
Free & Convenient

5. Multi Platform
& Devices
(iOS, Android, Windows, etc.)

6. LINE is a mobile messenger that offers free calling,
free chat, and so much more…

7. LINE = SOCIAL PLATFORM

8. 200million (2013.7.21)
users
150
100
(2013.1.18)
5010
0 (2011.6)

9. 230,269,479USERS WORLDWIDE, AUGUST 21,2013

10. 460%GROWTH RATE

11. 100millionOnly 13 apps worldwide have achieved
100million downloads at Google Play
Excluding Google related apps

12. 1,325 days1,096 days
50
40
30
20
10
0
million
250 500 750 1000 1250 1500 days
World's Fastest Growing Service
399 days
Time to reach 50 million

13. 63,0001Hour
NEW USERS

14. Over 230 Million users around the world!
Over 230 countries worldwide!
No.1 in 52 regions!

15. Japan
47million

16. Thailand
18million

17. Taiwan
17million

18. Spain
15million

19. Indonesia
14million

20. Korea
Mexico
China
India
Malaysia

21. Messages
7billionDaily

22. Stickers
1billionDaily

23. Growth in number of
messages sent
440%

24. Growth in number of
calls made
912%

25. Why is LINE loved
All over the world?

26. More
Fun & Rich
Communication
More
Localization

27. FUN Communication - Stickers

29. :(
LINE Stickers = NEW WAY OF
COMMUNICATION

-
BEFORE

30. -
NOW
LINE Stickers = NEW WAY OF
COMMUNICATION

31. LINE Sticker =
New Common Language

32. LINE
Rich Communication
1. Family Apps

33. (including Games)
No. of LINE Family Apps
52

34. (including Games, July 2013)
Total Downloads of LINE Family Apps
290,000,000DLS

35. LINE Camera
Versatile but easy-to-use Camera
with great editing features

37. LINE Camera
50,000,000DLS
Family Apps
LINE Card
13,000,000DLS
LINE Brush
8,000,000DLS

38. Games
36 games

39. LINE POP LINE Bubble

40. LINE Rainbow Chaser

41. LINE Game
190,000,000DLS

42. LINE
Rich Communication
2. Social

43. Home and
Timeline

44. Timeline
Monthly Unique User
Global
73M
330% 75M
22M

45. Business Model

46. Four Type of
Business Models
In-app Purchase
LINE Stickers
In-app Purchase
LINE Family &
Game apps
Official Account
Sponsor Sticker
Others
Licensing &
Merchandising
1 2 3 4
B2C B2B

47. 75 million €
2Q 2013 (Apr - Jun)
Line s Total Revenue

48. LINE s
Total Revenue €
75M
2.3M
3,257%

49. 76 ,13 SANRIO APPR.NO.S541752
Type1
In-app Purchases
Through LINE- Stickers

50. 8 million €
July 2013
Monthly Sticker Sales

51. Type2
In-app Purchases
Through LINE Family & Game apps

52. 24 million €
July 2013
Monthly Revenue

53. iOS June 2013
Top Publishers by Monthly Revenue
Excluding Games

54. Google Play June 2013
Top Publishers by Monthly Revenue
Excluding Games

55. Type3
Sponsored stickers
B2B Marketing Solutions
_ official accounts & sponsored stickers

56. K-POP STARS GLOBAL
Type3
B2B Marketing Solutions
_ celebrities global official accounts

57. Over 100 brands compaines
Have joined LINE
Marketing within a year!

59. LINE enables
Through the LINE
Above the line
TV
Newspapers
etc
Sales Promotions
DMs
Coupons
etc
Below the line

60. Global Strategy

61. 28Global Japan

62. LINE
Localization Strategy
More Benefits to
Local Users
Language
Support
Local
Contents
Partnership
With Local
Partners
Local
Office

63. Spain Case

64. LINE
User Numbers
in Spain
15 Million Users

65. Logo Presence in
Coca Cola’s
Spot TV

66. LINE
Official Accounts
Barcelona´s city council
First public institution
in Spain to use Line as
an official communication channel
Coca Cola
Have become the biggest SNS
in Spain 875K “subscribers”

67. LINE
Official Accounts

68. LINE
Official Accounts
12 Million
Registered users in 3 days

69. LINE
Local Stickers
Nadal

70. LINE
Local Stickers
Kukuxumusu
Clothes Designer
Coca-Cola
Local Design

71. LINE
Local Stickers
El Hormiguero
Prime Time TV Show’s Characters
Moderna de Pueblo
Famous Urban Comic Designer
300%more Downloads

72. Italy Case

73. LINE _ Italy TVC_9/15
Emma Marrone Star of Amici, Sanremo Festival
Emma Marrone
Official Account and Stickers

74. LINE
Italy Stickers
MOON Italian Edition
and MORE!

75. LINE France
Coming Soon

76. New feature of
Communication

77. Video Calls

78. LINE Music

79. Next Step

80. 300 million users
within 2013!

81. 'LINE' as a
Universal Language

82. Merci Beaucoup!

83. Téléchargez
ce,e
présenta1on
http://www.hubinstitute.com/reports/

84. A
propos
du
HUB
INSTITUTE
Un
digital
«
think
tank
»
accompagnant
les
grandes
marques
&
agences
h@p://www.hubinsFtute.com/
©EmmanuelVivier.
All
rights
reserved.
|
www.emmanuelvivier.com
2
Research
Publica(ons,&,Etudes
Events
HUBFORUM,Paris,&,MoscowConsul0ng
Conseil,stratégique
Training
+,30,forma(ons,D,HUBDAY
«
Accompagner
l’innova1on
digitale
au
sein
des
entreprises»

85.
www.hubinsFtute.com
›
Paris,
Moscow
&
New-­‐York
HUBInsFtute|www.hubinsFtute.com
Helping
brands
to
understand
the
future
of
digital
&
markeFng
©HUBIInsFtute.
All
rights
reserved
.
Merci
de
votre
a@enFon
Nous
contacter
Vincent Ducrey
CoFounder
Contacts
:
Vincent.ducrey@hubinFtute.com
h@p://www.hubinsFtute.com
Emmanuel Vivier
CoFounder
Contacts
:
+33.6.11.62.37.94
emmanuel.vivier@hubinsFtute.com
h@p://www.hubinsFtute.com