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•   Name : TOPOP (pronounced top pop)
•   Genre : Pop/Top 40 : I have chosen this genre as it is a genre of music that is very popular and has a huge
    following, also due to my personal interest in this genre I know a lot about it. Also due to the music being top 40 it
    will be very popular with listeners and each artist will have a huge fan base who will hopefully follow my magazine
    when their favourite artist is included. Also this genre of magazine is typically associated with the 16-24 year old
    age category which is the target audience I have chosen to aim my magazine at.
•   Target market : my target audience is female and are around 16-24 of age, this is reflected in my audience
    research in my survey. My magazine will be maid for a white British audience as that is the highest ethnicity
    population in Britain, also this audience is reflected in the music’s target audience. The pop music target audience
    is mainly young white British females.
•   Price : £2.99 : I have chosen this price as it reflects my target market as many people that are in the 16-24 year
    old age category are in the NRS social grade abc1, therefor they will have some disposable income however not a
    lot as they will be either students or may only have a part time job however they tend to chose to spend their
    disposable income on luxury items like clothes, music and magazines (which I found on during my interviews)
    which will be reflected in my magazine.
•   Frequency of publication : Biweekly : I have chosen my magazines publication to be biweekly because most
    of the magazines that my survey discovered people liked come out once every 2 weeks. I have also chosen to do
    this as I feel weekly is too frequent and it would be easy for customers to miss an issue and therefor the fan base
    may not be as strong as it will be hard to keep up with the magazine so I feel every 2 weeks would suit my
    magazine better.
•   Structure : I am going to take inspiration from the ‘Q’ magazine contents page where they have new features of
    their magazine on the left hand side of the page with some images in the middle and then on the right hand side of
    the page all the regular features will be listed. My magazine will have around 50 pages depending on the size of
    the issue, however I will only be producing a front cover, contents page and double page spread.
•   Magazine mission statement : TOPOP is your fortnightly insight into the lives of famous pop artists from
    around the world. Our readers will receive exclusive , up to date stories focusing on the biggest and best music of
    the year and interviewing the artists and getting the latest on their career and life.
I want to take a picture of someone posing as Ed Sheeran. I want to take a colour shot of my model who is looking down at the
     acoustic guitar (that will borrow from the music department) that he will be holding. I will take this image in an urban setting with a
     graffiti wall behind him, and due to there one being a 10 minute walk away from college I plan on using that one. The colours on
     the part of the graffiti wall that I'm going to use are light pink and blue which are the two main colours in my colour scheme. I
     decided to take my photo in colour as the graffiti wall fits in with my colour scheme and will compliment the boxes that I plan on
     using on my front cover, also it will emphasise ‘Ed Sheeran’s’ trademark ginger hair. I considered having the entire image black
     and white apart from his hair which would be in colour, emphasising his ginger hair, however I felt that this would clash with my
     colour scheme and make my magazine front cover look too simple and wouldn’t stand out from the competition. I have chosen my
     front cover artist to be Ed Sheeran has he is very modern and has a huge fan base who will hopefully invest in my magazine. I will
     take these photos around mid day so that the light is very bright and hopefully will capture all of the details of the surrounding
     setting. I am going to chose a model who has ginger hair as Ed Sheeran’s hair is his trademark and what he is best known for (I
     have asked my friend Levi and he has agreed), I will dress my model in a standard dark blue t-shirt and jeans as Ed Sheeran
     always dresses in a casual manner. I have chosen to do a mid shot as that appears to be the most common shot used on front
     covers according to my market research and it will make the page look really full and exciting. I will leave a large gap at the top of
     my image (just like the magazine on the far left) so that my magazine masthead will fit on, however I do want part of the image to
     overlap the mast head but only by a little so it will still leave my masthead readable. I am going to take a portrait image for my front
     cover and find the part of the wall that looks the best and place my model in front of it. I am going to take my image from a slight
     distance from the model and background so there is space around the edges and top so that I can fit in all of the text and
     subheadings that I plan on using on my front page.




Images of Ed Sheeran posing how I would want my model to           Magazine front cover I have          Image of graffiti wall I will use as my
  pose, and the far left has the composition I plan on using         taken inspiration from               background for my front cover.
For my contents page I plan on using 4 images:
My main image will be a photo of Ed Sheeran, who is the main feature of my magazine and is on my front and is the artist
for my double page spread. I will use the same model on the front cover, contents page and double page spread. This
image will be a medium close up (as it will include my models shoulders) landscape image as I am trying to replicate this
iconic and well known image of Ed Sheeran. My image will be a landscape image as it will fit in with the composition of my
contents page and the image that I am taking inspiration from is also landscape. My model (Levi) has ginger hair that I will
style with gel/wax into a messy ‘just woken up look’ that Ed Sheeran usually styles his hair in. I will dress my model in the
same navy/black t-shit that he wore in my front cover and double page spread so that it looks like the images were taken
in all one shoot. My model will have his tongue out with a small piece of paper on his tongue saying ‘HI!’ just like on the
photo below. I have chosen to have my model not looking directly into the lens of the camera as after looking at a number
of contents pages the majority of people photographed on the page don’t have direct eye contact with the audience. Also I
feel that not having my model looking directly at the camera makes the image look more playful and light which is what Ed
Sheeran’s music is like.
I will also have an image of someone posing as Rihanna, I will take this image as a close up of her face as I want the
image to look just like her ‘LOUD’ album cover as on my contents page I plan on writing a review of this album. My model
(who will be my friend Amber who has offered to do it ) will have vibrant red hair and red lips, due to the image only being
of Rihanna’s face and part of her shoulder my model wont have to wear a specific outfit as you wont be able to see it. I will
need no props for this image however I will need to use Photoshop afterwards to superimpose letters over the image and
highlight and adjust contrast on my photograph, like on the front cover of Rihanna’s ‘LOUD’ album. I will take the image in
the photo studio at college to create a professional standard, I will then crop my image to be a square to replicate her
album cover.
I will also have an image of someone posing as Taylor Swift. The image will be medium close up with all of her body
included but she will by lying down on the floor with her elbows propping her face up and her legs crossed behind her
(like in the image below). I will take this image I the photography studio on a white background so the image looks light
and airy. My model (my friend Gemma who looks like Taylor Swift) will have long blonde curly hair with a sweeping
fringe, my model will have quite natural makeup and enhanced eyes. My model will have a very innocent look about her
at Taylor Swift is known for being an innocent country singer. I will dress my model in a white floaty vest top and plain
black leggings. My model will have some plain dark army boots on as they will blend in with the leggings and keep the
image looking soft. I will accessories my model with 1 plain bracelet on one wrist and no other jewellery as I want my
model to be the main focus of the image.
I will also have an image of someone posing as James Arthur. My image will be a mid shot with my models arms
crossed. My model will have a black coat/jacket on as this will stand out from the white background and will cover up
his arms because James Arthur has a range of tattoos on both of his arms and I realised that this would be very hard to
recreate and it wouldn’t look very effective so I decided to cover my models arms up. I have chosen to not allow my
model to smile openly as James Arthur doesn’t appear to smile a lot and keeps his mouth closed when in photos unless
he's singing. My models hair will have a side parting and his hair will be brushed to the side and then pushed up, a bit
like a quiff how James Arthur usually styles his hair. I will use makeup on my model to darken the bottom of his face to
give the illusion of stubble and will put canceler makeup under his eyes to make his eye area look brighter. I will take
this image in the photography studio as I can control the lighting in the room to enhance my models appearance and
the effect of the image as I want the image to look clean cut.
My main image will be a photo of Ed Sheeran, who is the feature of my double page spread. This image will be in colour
and will be portrait as it will fit in with the composition of my page (as my image is taking up an entire page which is half
of my double page spread). The image will be taken in a photography studio as a mid shot holding a microphone (that I
will borrow from the music department) in one hand whilst waving the other arm in the air as if he is singing at a gig. I
chose to use this position as I recently saw Ed Sheeran at his concert and he did this pose a lot and I think it would look
very effective if I recreated it. I took a photo of him in this pose at the gig however I don’t think the image was of a good
enough quality to use in my magazine as it pixelated a lot as I enlarged it. My model will be the same model as I use on
my front cover and contents page and will have ginger hair that I will have styled into a messy ‘just woken up’ look as I
am trying to replicate how Ed Sheeran really looks. My model (who will also be Levi as he is posing as Ed Sheeran on
my front cover) will be dressed in a navy t-shirt and baggy jeans which is standard simple clothing that Ed Sheeran is
normally seen to be wearing.

After taking my photos for my double page spread and taking the photos that I had planned I decided that this image
didn’t look as good as I had hoped (image bottom right) so I have re-planned and am going to take a new image for my
double page spread.
My main image will be a photo of Ed Sheeran, who is the feature of my double page spread. This image will be in
colour and will be portrait as it will fit in with the composition of my page (as my image is taking up an entire page which
is half of my double page spread). My image will be taken in an urban setting outside in a giant tunnel with my models
arms pressing up on the tunnel and his legs spread slightly apart with my model looking directly at the camera. This
pose will relate to my image as my double page spread text will be an interview of Ed Sheeran talking about his life and
some of the problems he faced that tried to hold him back whilst breaking through the British music market. This tunnel
is around a 10 minute walk from college so it is an ideal location for my photo shoot, also the inside of the tunnel is
covered in graffiti which fits in with the front cover image of my magazine and carries through with the theme. I will take
my image at around mid day so that it is sunny and the lighting is bright and high in the sky with little shadows. I will
place the tunnel in the middle of the path so that you can see all of the surroundings through and behind it. I will dress
my model in a dark blue plain t-shirt, light blue zip up jacket and baggy jeans.
•   Front cover
-   Ed Sheeran model (Levi)
-   Navy/Black plain t-shirt and baggy blue jeans
-   Hair gel/wax to style hair
-   Acoustic guitar
-   Graffiti wall background (10 minute walk from College)
•   Contents page
-   Photography Studio
-   Ed Sheeran model (Levi) – navy blue t-shirt, light blue zip up jacket, hair gel to style hair, piece
    of paper saying ‘HI!’.
-   Rhianna Model (Amber) – red lipstick, natural makeup, mascara, Photoshop after.
-   Taylor Swift model (Gemma) – white floaty vest top, dark blue jeans, plain silver bracelet, hair
    curlers, natural makeup but enhanced eyes.
-   James Arthur model (Toby) – Black coat/jacket, conceler, makeup remover wipes, wax and
    comb to style hair.
•   Double Page spread
-   Photography studio
-   Ed Sheeran model (Levi)
-   Navy blue plain t-shirt and baggy jeans
-   Light blue zip up jacket
-   Hair gel/wax to style hair
-   Microphone

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Pitch

  • 1.
  • 2. Name : TOPOP (pronounced top pop) • Genre : Pop/Top 40 : I have chosen this genre as it is a genre of music that is very popular and has a huge following, also due to my personal interest in this genre I know a lot about it. Also due to the music being top 40 it will be very popular with listeners and each artist will have a huge fan base who will hopefully follow my magazine when their favourite artist is included. Also this genre of magazine is typically associated with the 16-24 year old age category which is the target audience I have chosen to aim my magazine at. • Target market : my target audience is female and are around 16-24 of age, this is reflected in my audience research in my survey. My magazine will be maid for a white British audience as that is the highest ethnicity population in Britain, also this audience is reflected in the music’s target audience. The pop music target audience is mainly young white British females. • Price : £2.99 : I have chosen this price as it reflects my target market as many people that are in the 16-24 year old age category are in the NRS social grade abc1, therefor they will have some disposable income however not a lot as they will be either students or may only have a part time job however they tend to chose to spend their disposable income on luxury items like clothes, music and magazines (which I found on during my interviews) which will be reflected in my magazine. • Frequency of publication : Biweekly : I have chosen my magazines publication to be biweekly because most of the magazines that my survey discovered people liked come out once every 2 weeks. I have also chosen to do this as I feel weekly is too frequent and it would be easy for customers to miss an issue and therefor the fan base may not be as strong as it will be hard to keep up with the magazine so I feel every 2 weeks would suit my magazine better. • Structure : I am going to take inspiration from the ‘Q’ magazine contents page where they have new features of their magazine on the left hand side of the page with some images in the middle and then on the right hand side of the page all the regular features will be listed. My magazine will have around 50 pages depending on the size of the issue, however I will only be producing a front cover, contents page and double page spread. • Magazine mission statement : TOPOP is your fortnightly insight into the lives of famous pop artists from around the world. Our readers will receive exclusive , up to date stories focusing on the biggest and best music of the year and interviewing the artists and getting the latest on their career and life.
  • 3.
  • 4.
  • 5. I want to take a picture of someone posing as Ed Sheeran. I want to take a colour shot of my model who is looking down at the acoustic guitar (that will borrow from the music department) that he will be holding. I will take this image in an urban setting with a graffiti wall behind him, and due to there one being a 10 minute walk away from college I plan on using that one. The colours on the part of the graffiti wall that I'm going to use are light pink and blue which are the two main colours in my colour scheme. I decided to take my photo in colour as the graffiti wall fits in with my colour scheme and will compliment the boxes that I plan on using on my front cover, also it will emphasise ‘Ed Sheeran’s’ trademark ginger hair. I considered having the entire image black and white apart from his hair which would be in colour, emphasising his ginger hair, however I felt that this would clash with my colour scheme and make my magazine front cover look too simple and wouldn’t stand out from the competition. I have chosen my front cover artist to be Ed Sheeran has he is very modern and has a huge fan base who will hopefully invest in my magazine. I will take these photos around mid day so that the light is very bright and hopefully will capture all of the details of the surrounding setting. I am going to chose a model who has ginger hair as Ed Sheeran’s hair is his trademark and what he is best known for (I have asked my friend Levi and he has agreed), I will dress my model in a standard dark blue t-shirt and jeans as Ed Sheeran always dresses in a casual manner. I have chosen to do a mid shot as that appears to be the most common shot used on front covers according to my market research and it will make the page look really full and exciting. I will leave a large gap at the top of my image (just like the magazine on the far left) so that my magazine masthead will fit on, however I do want part of the image to overlap the mast head but only by a little so it will still leave my masthead readable. I am going to take a portrait image for my front cover and find the part of the wall that looks the best and place my model in front of it. I am going to take my image from a slight distance from the model and background so there is space around the edges and top so that I can fit in all of the text and subheadings that I plan on using on my front page. Images of Ed Sheeran posing how I would want my model to Magazine front cover I have Image of graffiti wall I will use as my pose, and the far left has the composition I plan on using taken inspiration from background for my front cover.
  • 6. For my contents page I plan on using 4 images: My main image will be a photo of Ed Sheeran, who is the main feature of my magazine and is on my front and is the artist for my double page spread. I will use the same model on the front cover, contents page and double page spread. This image will be a medium close up (as it will include my models shoulders) landscape image as I am trying to replicate this iconic and well known image of Ed Sheeran. My image will be a landscape image as it will fit in with the composition of my contents page and the image that I am taking inspiration from is also landscape. My model (Levi) has ginger hair that I will style with gel/wax into a messy ‘just woken up look’ that Ed Sheeran usually styles his hair in. I will dress my model in the same navy/black t-shit that he wore in my front cover and double page spread so that it looks like the images were taken in all one shoot. My model will have his tongue out with a small piece of paper on his tongue saying ‘HI!’ just like on the photo below. I have chosen to have my model not looking directly into the lens of the camera as after looking at a number of contents pages the majority of people photographed on the page don’t have direct eye contact with the audience. Also I feel that not having my model looking directly at the camera makes the image look more playful and light which is what Ed Sheeran’s music is like. I will also have an image of someone posing as Rihanna, I will take this image as a close up of her face as I want the image to look just like her ‘LOUD’ album cover as on my contents page I plan on writing a review of this album. My model (who will be my friend Amber who has offered to do it ) will have vibrant red hair and red lips, due to the image only being of Rihanna’s face and part of her shoulder my model wont have to wear a specific outfit as you wont be able to see it. I will need no props for this image however I will need to use Photoshop afterwards to superimpose letters over the image and highlight and adjust contrast on my photograph, like on the front cover of Rihanna’s ‘LOUD’ album. I will take the image in the photo studio at college to create a professional standard, I will then crop my image to be a square to replicate her album cover.
  • 7. I will also have an image of someone posing as Taylor Swift. The image will be medium close up with all of her body included but she will by lying down on the floor with her elbows propping her face up and her legs crossed behind her (like in the image below). I will take this image I the photography studio on a white background so the image looks light and airy. My model (my friend Gemma who looks like Taylor Swift) will have long blonde curly hair with a sweeping fringe, my model will have quite natural makeup and enhanced eyes. My model will have a very innocent look about her at Taylor Swift is known for being an innocent country singer. I will dress my model in a white floaty vest top and plain black leggings. My model will have some plain dark army boots on as they will blend in with the leggings and keep the image looking soft. I will accessories my model with 1 plain bracelet on one wrist and no other jewellery as I want my model to be the main focus of the image. I will also have an image of someone posing as James Arthur. My image will be a mid shot with my models arms crossed. My model will have a black coat/jacket on as this will stand out from the white background and will cover up his arms because James Arthur has a range of tattoos on both of his arms and I realised that this would be very hard to recreate and it wouldn’t look very effective so I decided to cover my models arms up. I have chosen to not allow my model to smile openly as James Arthur doesn’t appear to smile a lot and keeps his mouth closed when in photos unless he's singing. My models hair will have a side parting and his hair will be brushed to the side and then pushed up, a bit like a quiff how James Arthur usually styles his hair. I will use makeup on my model to darken the bottom of his face to give the illusion of stubble and will put canceler makeup under his eyes to make his eye area look brighter. I will take this image in the photography studio as I can control the lighting in the room to enhance my models appearance and the effect of the image as I want the image to look clean cut.
  • 8. My main image will be a photo of Ed Sheeran, who is the feature of my double page spread. This image will be in colour and will be portrait as it will fit in with the composition of my page (as my image is taking up an entire page which is half of my double page spread). The image will be taken in a photography studio as a mid shot holding a microphone (that I will borrow from the music department) in one hand whilst waving the other arm in the air as if he is singing at a gig. I chose to use this position as I recently saw Ed Sheeran at his concert and he did this pose a lot and I think it would look very effective if I recreated it. I took a photo of him in this pose at the gig however I don’t think the image was of a good enough quality to use in my magazine as it pixelated a lot as I enlarged it. My model will be the same model as I use on my front cover and contents page and will have ginger hair that I will have styled into a messy ‘just woken up’ look as I am trying to replicate how Ed Sheeran really looks. My model (who will also be Levi as he is posing as Ed Sheeran on my front cover) will be dressed in a navy t-shirt and baggy jeans which is standard simple clothing that Ed Sheeran is normally seen to be wearing. After taking my photos for my double page spread and taking the photos that I had planned I decided that this image didn’t look as good as I had hoped (image bottom right) so I have re-planned and am going to take a new image for my double page spread.
  • 9. My main image will be a photo of Ed Sheeran, who is the feature of my double page spread. This image will be in colour and will be portrait as it will fit in with the composition of my page (as my image is taking up an entire page which is half of my double page spread). My image will be taken in an urban setting outside in a giant tunnel with my models arms pressing up on the tunnel and his legs spread slightly apart with my model looking directly at the camera. This pose will relate to my image as my double page spread text will be an interview of Ed Sheeran talking about his life and some of the problems he faced that tried to hold him back whilst breaking through the British music market. This tunnel is around a 10 minute walk from college so it is an ideal location for my photo shoot, also the inside of the tunnel is covered in graffiti which fits in with the front cover image of my magazine and carries through with the theme. I will take my image at around mid day so that it is sunny and the lighting is bright and high in the sky with little shadows. I will place the tunnel in the middle of the path so that you can see all of the surroundings through and behind it. I will dress my model in a dark blue plain t-shirt, light blue zip up jacket and baggy jeans.
  • 10. Front cover - Ed Sheeran model (Levi) - Navy/Black plain t-shirt and baggy blue jeans - Hair gel/wax to style hair - Acoustic guitar - Graffiti wall background (10 minute walk from College) • Contents page - Photography Studio - Ed Sheeran model (Levi) – navy blue t-shirt, light blue zip up jacket, hair gel to style hair, piece of paper saying ‘HI!’. - Rhianna Model (Amber) – red lipstick, natural makeup, mascara, Photoshop after. - Taylor Swift model (Gemma) – white floaty vest top, dark blue jeans, plain silver bracelet, hair curlers, natural makeup but enhanced eyes. - James Arthur model (Toby) – Black coat/jacket, conceler, makeup remover wipes, wax and comb to style hair. • Double Page spread - Photography studio - Ed Sheeran model (Levi) - Navy blue plain t-shirt and baggy jeans - Light blue zip up jacket - Hair gel/wax to style hair - Microphone