The document discusses the conventions used in the design of an indie/rock music magazine. It summarizes the conventions used for various design elements including the masthead, cover images, layouts of the front cover, contents page, and double page spread. Conventions discussed include using masculine colors like red and black, sans-serif fonts, mid-shot portraits of artists, and route-of-the-eye layouts that make elements easy to navigate. Pull quotes, headlines, and images are used consistently throughout the magazine to attract readers and match expectations of the genre.

2. COVERLINE
COVER IMAGE
MASTHEAD
COVERLINE
COVER
STORY
PULL QUOTE

3. HEADING
MAIN
IMAGE
COVERLIN
E
FEATURES
KICKER
SLUG
SUBSCRIPTION

4. MAIN IMAGE
KICKER
USE OF COLUMNS
MAIN HEADING
PULL QUOTE
FEATURE ARTICLE

6. My masthead incorporates the Indie/Rock music genre. I have used the red with a black
outline which are masculine colours. This is conventional because the Indie genre is
associated with males and with these colours being masculine it appeals to the target
audience. These colours are also strong and vibrant and are typically used on indie
magazines fonts. These colours aim to attract the reader and make them want to read my
magazine. I have used a san-serif font which is typically a masculine font which appeals to
the male target audience. The font is easy to read and its clear and the mix of the fonts
and the colours make it stand out.

7. The cover image for my magazine is conventional for
the indie/rock genre. The image is conventional as it
is a mid shot of the artist so the reader can
recognize who the artist is and to see what he is
wearing. One aspect of the mise-en-scene that is
conventional is the clothing. He is wearing black
jacket with a black top which has a red and white
print on it. This is conventional for the indie
magazine. The image is taken in front of plain grey
wall. This is conventional as it makes the image
stand out. It also makes all the typography on the
magazine stand out as well. He is showing some
anger in his face which is conventional for the genre.
I have also used a smaller image in the top right
corner. This image is also a mid shot to show all the
props and clothing. You can see the guitar which is
conventional to see the musical instruments. He is
also wearing black and white clothing which is
conventional for the indie genre. He also looks
passionate as he is performing which is
conventional.

8. The layout of front cover of my magazine is
conventional for an indie/rock magazine. I have used
the route of the eye layout which makes it easy to
read and everything on the front cover has its own
space and it isn't cramped. Its conventional as I
have got the masthead and a cover line in the
primary optical area which ins the first thing you look
at. It also has a pull quote under the mast head
which gives an insight into an article into the
magazine. It then has the cover story and the main
image in the middle of the route of the eye which is
the main parts of the magazine and take up great
amount of the page. The cover lines are on the left
third of the page are just brief insight to what is
inside the magazine. It then have another big cover
line on the terminal area which gives an insight into
an article in magazine. All of these features make it
conventional as this is similar to an indie magazine.

10. My heading on the contents page consists of my masthead of the front cover and the
heading for the contents page. The use of the masthead is conventional for a contents
page as it creates a consistent house style throughout the magazine. The heading is
conventional because I have used a san-serif font which is masculine and appeals at the
male target audience. I have used the black font which is a more masculine colour which
appeals at the target audience. The use of the black also makes the heading stand out
and make a statement and to show its an important part of the page. The heading overall
is very clear and easy to read which is conventional. The heading is also placed in the
primary optical area which is the first thing you see on the page. This is conventional for
the indie/rock magazine.

11. The main image for my contents page is
conventional for the indie/rock genre. I have
used a long shot to fit all the band members
into the picture and to show what they are
doing and the mise-en-scene. This image is
conventional as they have musical instruments
in the image and meets the indie/rock genre.
The clothes they are wearing are conventional
because they are dark colours with no logos.
They show passion in there expressions which
is conventional for an indie/rock band because
it shows passion. The background is a grey
wall which means the image stands out and
takes no attention away from the people in the
image. I have also used a smaller image at the
bottom of the page. This is conventional
because it promotes another article in the
magazine. I have used a close up to get the
artists face and expressions which is
conventional. This also makes it easier to
recognize the artist.

12. The layout of my contents page in my magazine
is conventional for an indie/rock magazine. I
have used the route of the eye layout which
makes it easy to read and everything on the
contents page has its own space and it isn't
cramped. Its conventional as I have got the
masthead and a headline in the primary optical
area which ins the first thing you look at. It then
has the main image in the middle of the route of
the eye and it also has the page numbers and a
slug under all the page numbers. It then has
more headings and the heading for the main
story of the contents page is inside the
magazine. It also has more slugs under the
headings. This is a conventional layout as
everything is easy to see and read and there is
nothing you can miss.

14. My heading on the double page spread of my magazine is conventional to the indie/rock
magazine genre. I have used masculine colors like red and power which are conventional
as the colors appeal to the target audience and also make the heading stand out. I have
used a san-serif font which is conventional for this type of magazine as it is a more
masculine type of font and appeals to the target audience. I have made all the lettering
capitals so it stands out. I have also used a pull quote as a stand first under the heading to
pull the reader in. This is conventional for the indie magazine. Overall the heading for this
page is very clear and can easily be red. It also stands out. All these aspects make it a
conventional heading.

15. The main image for my double page spread is
conventional for the indie/rock magazine genre. I
have used a mid shot to fit the artist in. This is
conventional as you can recognize who the artist
is. It also allows you to see any props in the
image. I have used a black and white image
which make the magazine seem more classic
and high class. The artist is wearing plain
clothing which is conventional for an artist of this
genre. He has no emotion on his face which is
conventional for this type of genre. The use of
the plain background is also conventional as it
doesn’t take any attention away from the artist. I
have also used a image caption which is
conventional for this type of magazine as it sums
up what is going on the image.

16. The layout of the double page spread in my
magazine is conventional for the indie/rock genre. I
have used the route of the eye layout which is
conventional as it makes everything organized. I
have set the article out in columns which is
conventional for the article on the double page
spread makes it organized and like an article. The
use of the kicker makes it stand out and allows the
reader to see how important the first sentence is. I
have used a pull quote in the middle of the two
columns which is conventional because it allows the
reader to see a brief quote into the magazine and
this will attract them into the article. I have used a
stand first under pull quote of the top page which
gives a brief insight into the article. This is
conventional as it attract the reader into the article. I
have also numbered and tittle the page at the bottom
which is conventional as the reader can easy
navigate around the magazine.