The Business  of Famous Keynote Address <ul><li>with  JAMES ANDREWS </li></ul>
“ James. I want my brand to be  FAMOUS! ” Boland Jones, CEO iMeet
<ul><li>Social Media Organizational Alignment </li></ul><ul><li>Blogger/Influencer Outreach </li></ul><ul><li>Web Content ...
Digital Foundation Understanding Fame The  “ Hustle Bustle ”  of Brands Palo Alto, CA Los Angeles, CA New York, NY My Jour...
Let ’ s Get On The Same Page
What Is Social Media? Blogs Wikis Social Networks
That ’ s Only Part Of The Story....
Social Media  is a Conversation
Powered by:
<ul><li>THE CONVERSATION IS   NOT </li></ul><ul><li>Controlled </li></ul><ul><li>Organized </li></ul><ul><li>On message </...
The power to define and control a brand is shifting from corporations and institutions to individuals and communities.
“ Now Media ”   Old Media +  New Media = *Now Media  Fusion of old media and new media
What Social  Media  is  NOT
Create Monitor Participate Filter Communications: The New Role
Participating is the New Marketing Like A new form of marketing and not reminiscent of traditional marketing...it ’ s actu...
Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the ...
You don ’ t need a social media strategy?
Do you have a strategy for your home phone?
Social Media should not be in the corner.  It should be embedded into the overall communications strategy.
Traditional + Social Media Play really nice together. Use  Traditional  to start and push a social conversation. Use  Soci...
Lexus Darkcasting Social Media Influencer Program
53rd Grammy Awards Social Media #TeamBieber
JaneFonda.com
Brands want to be famous..... Famous people want  to be brands.
[email_address] @keyinfluencer
Questions?
Thanks for joining us!
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James Andrews Presentation

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James Andrews Presentation

  1. 1. The Business of Famous Keynote Address <ul><li>with JAMES ANDREWS </li></ul>
  2. 2. “ James. I want my brand to be FAMOUS! ” Boland Jones, CEO iMeet
  3. 3. <ul><li>Social Media Organizational Alignment </li></ul><ul><li>Blogger/Influencer Outreach </li></ul><ul><li>Web Content Production </li></ul><ul><li>Community Management </li></ul><ul><li>Celebrity Digital Management (Famous PPL) </li></ul>Social People: A Hybrid Agency
  4. 4. Digital Foundation Understanding Fame The “ Hustle Bustle ” of Brands Palo Alto, CA Los Angeles, CA New York, NY My Journey
  5. 5. Let ’ s Get On The Same Page
  6. 6. What Is Social Media? Blogs Wikis Social Networks
  7. 7. That ’ s Only Part Of The Story....
  8. 8. Social Media is a Conversation
  9. 9. Powered by:
  10. 10. <ul><li>THE CONVERSATION IS NOT </li></ul><ul><li>Controlled </li></ul><ul><li>Organized </li></ul><ul><li>On message </li></ul><ul><li>THE CONVERSATION IS </li></ul><ul><li>Organic </li></ul><ul><li>Complex </li></ul><ul><li>Speaks in human voice </li></ul>
  11. 11. The power to define and control a brand is shifting from corporations and institutions to individuals and communities.
  12. 12. “ Now Media ” Old Media + New Media = *Now Media Fusion of old media and new media
  13. 13. What Social Media is NOT
  14. 14. Create Monitor Participate Filter Communications: The New Role
  15. 15. Participating is the New Marketing Like A new form of marketing and not reminiscent of traditional marketing...it ’ s actually “ Un-marketing ”
  16. 16. Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the best listeners. (Brian Solis, Engage 2010) LISTENING
  17. 17. You don ’ t need a social media strategy?
  18. 18. Do you have a strategy for your home phone?
  19. 19. Social Media should not be in the corner. It should be embedded into the overall communications strategy.
  20. 20. Traditional + Social Media Play really nice together. Use Traditional to start and push a social conversation. Use Social to extend the life of a campaign.
  21. 21. Lexus Darkcasting Social Media Influencer Program
  22. 22. 53rd Grammy Awards Social Media #TeamBieber
  23. 23. JaneFonda.com
  24. 24. Brands want to be famous..... Famous people want to be brands.
  25. 25. [email_address] @keyinfluencer
  26. 26. Questions?
  27. 27. Thanks for joining us!
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