Your SlideShare is downloading. ×
0
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
James Andrews Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

James Andrews Presentation

1,213

Published on

http://www.mediabistro.com/socialmediamarketingbootcamp/

http://www.mediabistro.com/socialmediamarketingbootcamp/

Published in: Business, Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
1,213
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
104
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Business of Famous Keynote Address <ul><li>with JAMES ANDREWS </li></ul>
  • 2. “ James. I want my brand to be FAMOUS! ” Boland Jones, CEO iMeet
  • 3. <ul><li>Social Media Organizational Alignment </li></ul><ul><li>Blogger/Influencer Outreach </li></ul><ul><li>Web Content Production </li></ul><ul><li>Community Management </li></ul><ul><li>Celebrity Digital Management (Famous PPL) </li></ul>Social People: A Hybrid Agency
  • 4. Digital Foundation Understanding Fame The “ Hustle Bustle ” of Brands Palo Alto, CA Los Angeles, CA New York, NY My Journey
  • 5. Let ’ s Get On The Same Page
  • 6. What Is Social Media? Blogs Wikis Social Networks
  • 7. That ’ s Only Part Of The Story....
  • 8. Social Media is a Conversation
  • 9. Powered by:
  • 10. <ul><li>THE CONVERSATION IS NOT </li></ul><ul><li>Controlled </li></ul><ul><li>Organized </li></ul><ul><li>On message </li></ul><ul><li>THE CONVERSATION IS </li></ul><ul><li>Organic </li></ul><ul><li>Complex </li></ul><ul><li>Speaks in human voice </li></ul>
  • 11. The power to define and control a brand is shifting from corporations and institutions to individuals and communities.
  • 12. “ Now Media ” Old Media + New Media = *Now Media Fusion of old media and new media
  • 13. What Social Media is NOT
  • 14. Create Monitor Participate Filter Communications: The New Role
  • 15. Participating is the New Marketing Like A new form of marketing and not reminiscent of traditional marketing...it ’ s actually “ Un-marketing ”
  • 16. Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the best listeners. (Brian Solis, Engage 2010) LISTENING
  • 17. You don ’ t need a social media strategy?
  • 18. Do you have a strategy for your home phone?
  • 19. Social Media should not be in the corner. It should be embedded into the overall communications strategy.
  • 20. Traditional + Social Media Play really nice together. Use Traditional to start and push a social conversation. Use Social to extend the life of a campaign.
  • 21. Lexus Darkcasting Social Media Influencer Program
  • 22. 53rd Grammy Awards Social Media #TeamBieber
  • 23. JaneFonda.com
  • 24. Brands want to be famous..... Famous people want to be brands.
  • 25. [email_address] @keyinfluencer
  • 26. Questions?
  • 27. Thanks for joining us!

×