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http://www.mediabistro.com/socialmediamarketingbootcamp/

http://www.mediabistro.com/socialmediamarketingbootcamp/

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James Andrews Presentation Presentation Transcript

  • 1. The Business of Famous Keynote Address
    • with JAMES ANDREWS
  • 2. “ James. I want my brand to be FAMOUS! ” Boland Jones, CEO iMeet
  • 3.
    • Social Media Organizational Alignment
    • Blogger/Influencer Outreach
    • Web Content Production
    • Community Management
    • Celebrity Digital Management (Famous PPL)
    Social People: A Hybrid Agency
  • 4. Digital Foundation Understanding Fame The “ Hustle Bustle ” of Brands Palo Alto, CA Los Angeles, CA New York, NY My Journey
  • 5. Let ’ s Get On The Same Page
  • 6. What Is Social Media? Blogs Wikis Social Networks
  • 7. That ’ s Only Part Of The Story....
  • 8. Social Media is a Conversation
  • 9. Powered by:
  • 10.
    • THE CONVERSATION IS NOT
    • Controlled
    • Organized
    • On message
    • THE CONVERSATION IS
    • Organic
    • Complex
    • Speaks in human voice
  • 11. The power to define and control a brand is shifting from corporations and institutions to individuals and communities.
  • 12. “ Now Media ” Old Media + New Media = *Now Media Fusion of old media and new media
  • 13. What Social Media is NOT
  • 14. Create Monitor Participate Filter Communications: The New Role
  • 15. Participating is the New Marketing Like A new form of marketing and not reminiscent of traditional marketing...it ’ s actually “ Un-marketing ”
  • 16. Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the best listeners. (Brian Solis, Engage 2010) LISTENING
  • 17. You don ’ t need a social media strategy?
  • 18. Do you have a strategy for your home phone?
  • 19. Social Media should not be in the corner. It should be embedded into the overall communications strategy.
  • 20. Traditional + Social Media Play really nice together. Use Traditional to start and push a social conversation. Use Social to extend the life of a campaign.
  • 21. Lexus Darkcasting Social Media Influencer Program
  • 22. 53rd Grammy Awards Social Media #TeamBieber
  • 23. JaneFonda.com
  • 24. Brands want to be famous..... Famous people want to be brands.
  • 25. [email_address] @keyinfluencer
  • 26. Questions?
  • 27. Thanks for joining us!