1. Ford Motor Company
MBA 595: Effective Personal Communications
Dr. Kershaw
Stephanie Hirn
March 6, 2013

3. Reputation and Brand
1. Harris-Interactive #25
2. Brand Index #6
3. InterBrand #45

4. Social Media
1.Twitter
2.Facebook
3.YouTube

7. Financial Analysis
Year 2012 2011 2010
Engineering/ 5.5 5.3 5.0
Research &
Design
Advertising 4.0 4.1 3.9

8. Social Responsibility, Sustainability,
and the Environment
1. Impact on Dearborn, MI
2. “100 Best Citizens” #71
3. Maclean’s Sustainalytics list of the 50 Most
Socially Responsible Corporations
4. Newsweek’s Green Rankings #50

9. Media Coverage
Innovation
Profit Growth
Job Creation
Community Involvement

10. Ford vs. General Motors
Ford GM
• Innovation
• Bankruptcy Filings
• Profit Growth
• Employees Struggling
• Job Creation
• Job Cuts
• Community Involvement

11. Rankings
Ford General Motors
Green Rankings #50 #99
Harris-Interactive #25 #44
Customer Loyalty #39 #68

12. Policy Changes
Ford Motor Company Fund & Community Services
A. Lobbying
B. Government Relations

13. Corporate Communication
Employee Social Media
A. Show Importance
B. Help improve organization
C. Show they have nothing to hide
D. Positive effect on reputation

14. Questions??