Social media must pallino1021.


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Ideas for creating positive social media dialogues and sustainable environments.

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Social media must pallino1021.

  1. 1. Social Media Connections<br />MUST be “Authentic”<br />
  2. 2. Not Intrusive…<br />
  3. 3. Think People-To-People<br />Nurture Dialogues…<br />Moderation can stifle natural connections and growth of influence<br />
  4. 4. Enable a natural process of connecting<br /> What we find most compelling, about social media, is the context identified by the process of connecting… <br />
  5. 5. Disrupting the natural progression of social connections and dialogues can eliminate key elements of influence. <br />People may also depart from the space and never return… <br />
  6. 6. RESPONSE<br />The most effective form of reward,<br /> and essential to sustainable connections<br />Create response scenarios that are genuine and truly nurturing<br />Relevance is crucial<br />Incite _ TRUST_<br />
  7. 7. When people invest their time and attention… “response” is required<br />An authentic reaction can motivate great interest , trust and loyalty<br />
  8. 8. Build realistic impressions… <br />from the heart<br />
  9. 9. A mix of personal and professional; show that you are emotionally tied to the product/service you represent <br />An extension of who we really are…<br />
  10. 10. Pick-Me!<br />Identify the right time and place to “nurture dialogues”<br />Take care not to disrupt the natural process of discussion <br />“Social networking has greatly contributed to the shift from strict consumerism to more lively, two-way participation between brands and everyday customers”<br /> Daina Middleton, CEO of Performics,<br />
  11. 11. Give Up Control…<br />Enable natural interactions <br />And unrefined agendas<br />
  12. 12. CO-CREATEbased on observation and shared insight…<br />
  13. 13. Defining opportunities for people to participate in, and influence this timeless brand's future initiatives<br />
  14. 14. Applaud creative thinking<br />“These images are simply incredible”<br />MY ideas, My words, My thoughts….<br />
  15. 15. Emotional connections are created…<br />when people are immersed in the process and the occasion…<br />
  16. 16. Be Mobile…<br />Adopt a compelling "Get more Now" and <br />"TAKEit withyou” solution<br />Image Source: Coca-Cola Blog<br />
  17. 17. Figure out which problems need solving…<br />
  18. 18. Define Perceived Value<br />
  19. 19. Moving from a brand-centric attitude to a MY-Brand style takes… <br />Passion<br />Ambition<br />Personalization <br /> PERFORMANCE<br />
  20. 20. Create “Native" Environments<br />People LOVE to play<br />
  21. 21. Environments that arouse creativethought…<br />Source: MINI Space<br />
  22. 22. Pallino1021 helps you to identify and connect with people that want to hear from you. Stimulate relevant dialogues and activate a living intelligence ecosystem…defining direction and creating true competitive advantages.<br />