Casia case study competition 2014

1. SOCIAL MEDIA – An Insight
Group Name: Tapmi Agons
Members: Jerryn Joshy Abraham 14F124
Sudipta Mondal 14F156

2. What is Social Media?
 Definition says “Social Media is a platform
for social interaction in virtual network”
 But it’s meaning is no longer confide in one
line!
 With world demographic consisting young
generation as half of population, social
media has become new craze.
 Going beyond it’s definition of interaction,
social media has been identified as a new
tool for corporate benefits.
 It is more of like “ The Versatile Social
Media”

3. INTEREST IN THE TERM SOCIAL
MEDIA OVER THE YEARS

4. Communicat
e
The
Versatile
Social
Media
Blog/Idea
Platform
Queries
Networking
Mobile
Apps
Visualizatio
n
Recreation

5. What is Social Media?
..Beyond Definition
Social Media is
◦ Advertising Spot
◦ Interacting Place
◦ Recreation Site
◦ Analysis Tool
◦ Purchasing Decision
Maker
◦ E-Commerce Platform
◦ Search Engine

6. Social Media- How different it is
from traditional media

7. Serves variety of purposes
 Stand out in Marketing & Promotion
compared to competitors.

8. References
 http://www.nielsen.com/us/en/insights/
reports/2012/state-of-the-media-the-social-
media-report-2012.html
 http://en.wikipedia.org/wiki/Social_me
dia
 http://www.forbes.com/sites/jaysonde
mers/2014/07/23/the-top-7-social-media-
marketing-trends-dominating-
2014/
 http://contentmarketinginstitute.com/2
013/10/2014-b2b-content-marketing-research/