This document discusses the importance of digital engagement as technology becomes more accessible and decentralized. It notes that online communities should be treated as real communities, and organizations need to engage with people on their terms rather than their own. It provides some principles for digital engagement, such as going where people are already engaging online and using the right tools for different audiences. The document emphasizes that digital engagement strategies need to be done strategically by understanding what goals and behaviors an organization hopes to impact through engagement.

1. Digital engagement Dave Briggs Community Evangelist

3. Change is happening…

4. Communicate Play Work

9. Consumerisation of technology

10. Mainframes Minicomputers Microcomputers Web / Mobile

11. Smaller, more personal (and harder to control)

12. So: digital engagement

16. Made possible by:

17. Access to the internet Access to computing A nice user interface

18. Some principles

19. 1. Online communities are communities too!

22. 2. Engage people on their terms, not yours.

23. 3. Visibility is important.

24. 4. Don’t assume that everyone is offline.

25. 5. Interactive websites need interactive organisations

26. The toolkit

27. 1. Go where people are 2. Right tool, right crowd

38. You can also build your own

40. This stuff works

41. You must understand why you’re doing it though!

42. Think strategically

44. What are you trying to achieve? What are you asking people to do?

45. Change perceptions? Change behaviour? Improve services?

46. In summary:

47. The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing

48. Thank you for listening!