GTC West: The Business Case For Social Media


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Presentation by Dustin Haisler and Magarita Quihuis for GTC West in Sacramento, California.

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GTC West: The Business Case For Social Media

  1. 1. Business Case For Social Media Twitter Handles @dustinhaisler, @cityofmanor, @manorlabs
  2. 2. What is Social Media? <ul><li>Social media  are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. </li></ul><ul><li>Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. </li></ul><ul><li>They support the democratization of knowledge and information and transform people from content consumers to content producers. </li></ul>
  3. 3. Web 2.0 Online Offline <ul><li>Social Networks </li></ul><ul><li>Open Data </li></ul><ul><li>Online Integration </li></ul><ul><li>Business Processes </li></ul><ul><li>Ways To Disseminate Data </li></ul><ul><li>Online/Offline Data Integration </li></ul>
  4. 4. Traditional Means of Citizen Interaction CITY GOVERNMENT CITIZENS
  5. 5. Traditional Means of Communication by  Kecko
  6. 6. Interaction With Web 2.0 Tools CITY GOVERNMENT CITIZENS
  7. 9. We Have Two Choices… EMBRACE OR BLOCK
  9. 11. Why Do We Block Social Media? <ul><li>Employee Productivity </li></ul><ul><li>Security / Privacy </li></ul><ul><li>Upkeep </li></ul><ul><li>Liability </li></ul>
  10. 12. Employee Productivity <ul><li>Quote from 37Signals View of micro-management. </li></ul>
  11. 13. Security / Privacy <ul><li>Address issues of security / privacy </li></ul>
  12. 14. Upkeep <ul><li>Demonstrate ease of maintaining (, etc.) </li></ul>
  13. 15. Liability <ul><li>Addressing the fear of failure. </li></ul><ul><li>Fearing failure ultimately leads to failure. </li></ul>
  14. 16. Option 2: Embrace Social Media
  15. 17. Why Embrace Social Media? <ul><li>Citizen Engagement </li></ul>
  16. 18. Closing Thoughts
  17. 19. Our Recommended Steps <ul><li>Step 1 - Change In Thought Process </li></ul><ul><ul><li>We Must Have An “Openness” To Being Open </li></ul></ul><ul><li>Step 2- Change In Offline Processes </li></ul><ul><ul><li>Evaluate & Change Existing Methods Of Dealing With Data </li></ul></ul><ul><li>Step 3- Change in Online Processes </li></ul><ul><ul><li>Focus On Web Presence & Accessibility </li></ul></ul><ul><li>Step 4- Adaptation (Never Ends!) </li></ul><ul><ul><li>Regular Review Of Technology Changes </li></ul></ul>
  18. 20. Any Questions? Thank You For Your Time <ul><li>Dustin Haisler, Assistant City Manager & CIO </li></ul><ul><li>(512) 272-5555 </li></ul><ul><li>[email_address] </li></ul>Text “ Haisler ” To 50500 For My Contact Information MANOR .GOVFRESH.COM