Launch of Tendring's District Council e-learning TREVOR
Tendring District Council
The Birth of TREVOR
Once we had decided to develop our DLE we
naturally turned to Learning Pool for help and advice.
Our Learning Consultant, Chris Allan, came up with a
number of ideas including TREVOR which was a very
tortured acronym for Tendring’s REVolutionary
These ideas were expanded upon by our team of IT
Representatives and the final list was put to the
What’s in a name?
• TED (Tendring’s Employee Development)
• TELL (Tendring’s E-learning Library)
• TEA (Tendring’s E-learning Academy)
• TLC (Tendring’s E-learning Classroom)
• TREVOR (Tendring’s REVolutionary Online Resource)
• The Hub
• The Learning Ladder
• The Knowledge Bank
TREVOR was voted in and an image style was assigned.
Have you seen TREVOR?
Posters were placed
around the council
buildings asking if
people had seen
The posters were
changed every few
17 IT Representatives actively promoted TREVOR
for 12 days without actually saying who or what it
We Kept Them Guessing!
• Staff were intrigued and
confused, but most of all they
• A buzz started to build... and
build... and build. Everyone
wanted to find out who or
what TREVOR was.
• The IT Reps were offered bribes
and we even received a ransom
note! TREVOR had really
The Wish List Stand
After a short demonstration of e-learning, staff were asked to visit the
Wish List Stand. Here they could indicate which courses they would
like to see on TREVOR by ticking course shopping lists. They placed
these into a shopping trolley and volunteers then pinned them onto
The effect was spectacular. It gave a clear message to Heads of Service
about the level of interest and our staff felt they were having a say in
which courses should be developed next.
• The shopping list
requests were tallied
This gave us a huge bargaining
tool to approach the various
Heads of Service with.
The Advantages of Branding
We used the TREVOR name and logos to head up our categories
Due to the
available to us,
we are able to
themed stories on
our intranet .
• The launch needn’t be expensive – ours was done for less than £500!
• Get a team to help you – we could not have achieved this without our
fantastic team of IT representatives.
• Make your giveaways useful – the badges weren’t popular but the pens
and jelly babies were. Harlow gave away drinks mats at their launch. We
wish we’d have thought of that.
• Keep the demos short. We used Learning Pool’s Introduction to E-Learning
course. It was fun and staff were able to easily participate.
• Ask Learning Pool for help. ‘Team Lovely’ worked their socks off for us,
ensuring the DLE was ready. On the launch day they sent along staff to
assist with the demonstrations and were on hand to answer any
• Enjoy it! You know it’s a fantastic product – tell everybody!
Julie-ann Foweraker 10/10