Twitter Workshop for Journalists
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Twitter Workshop for Journalists

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A workshop presentation on Twitter for journalists at the Globe and Mail

A workshop presentation on Twitter for journalists at the Globe and Mail

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Twitter Workshop for Journalists Presentation Transcript

  • 1. Twitter
  • 2. Facts
    • Short messages (no more than 140 characters)‏
    • Like IM, Facebook status, SMS, e-mail, group chat
    • Seven million registered users in February 2009
    • 1,300 percent growth year over year
    • BusinessWeek (50), NYT (30), Guardian etc.
    • 42 per cent of users are between 35-49 (at work)‏
  • 3. Twitter Growth
  • 4. What is it for?
    • Simple, flexible tool – so difficult to define
    • What is email for? What is the telephone for? It’s a tool
    • Trivial or mundane, but also thoughtful and useful
    • Not “What am I doing?” but “What am I thinking”
    • Follow interesting people, find interesting things
    • Yes, it has a stupid name – but so does Google
  • 5. When you hear people criticizing it, try replacing the word Twitter with the phrase “talking to people,” and see if the criticism still makes sense.
  • 6. What can I do with it?
    • Short thoughts, a link, a request for info, a comment
    • Ability to connect directly with readers, potential sources
    • Promote our content and get others to do so as well
    • See what is being talked about (Mumbai, earthquakes)‏
    • Pushes traffic to our content (There Will Be Blood)‏
  • 7. How do I do it?
    • Follow people, post a message, then...
    • Check @replies and direct messages
    • See who follows you and others, then follow
    • See a discussion and contribute to it
    • Share a link, or “re-tweet” someone else
    • Search for topics, people, discussions
  • 8. Who's on it?
    • @mathewi
    • @sashaglobe
    • @hartleyglobe
    • @mattfrehner
    • @snolen
    • @dougsaunders
    • @markmackinnon
    • @giantflyingcarp
    • @brodiefenlon
    • @carolynireland
    • @globecampus
    • @globebooks
    • @globeinvestor
    • @globebusiness
    • @misterjohndoyle
    • @andrewgorham
    • @nestruck
    • @activeverbs
    • @amyverner
    • @pwente
  • 9. Things to think about
    • You have to give something to get something
    • A blend of the personal and professional
    • In a grey area between private and public
    • Everything is searchable and can be captured
    • Beware the impulse to flame someone
  • 10. What tools are there?
    • Twitter.com, m.twitter.com (basic)‏
    • Tweetdeck, Twhirl (desktop)‏
    • Power Twitter, Tweetfox (plugins)‏
    • Twitterberry, Dabr (mobile)‏
    • Twitscoop, Tweetscan (search)‏
    • Tweetgrid (filter, aggregate)‏
    • Backtweets, Retweetist (search)‏
    • Bit.ly, TinyURL, Is.gd (shortening)‏
  • 11.  
  • 12.  
  • 13. The bottom line
    • Just a tool (with a dumb name)‏
    • Can help you find people, sources
    • Can help us promote our stories
    • Conversational, thoughts and links
    • Experiment with it (Ian Brown)‏
    • Don't dismiss it without trying it
  • 14.
    • Five Barriers to Journalists Using Twitter http://sarahhartley.wordpress.com/2009/02/15/five-barriers-to-journalists-using-twitter/
    • Top Twitter Tools for Journalists http://savethemedia.com/2009/03/27/top-twitter-tools-for-journalists-2/
    • The Ultimate Guide to Twitter http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/
    • The ROI of Journalists and Twitter http://danblank.com/blog/2009/02/20/the-roi-of-journalists-and-magazines-using-twitter/
    • How Journalists Can Use Twitter http://markmedia.blogs.com/markmedia/2009/02/how-a-journalist-can-use-twitter.html
    • Tweeting the Future of Journalism http://blogs.reuters.com/fulldisclosure/2009/01/30/twittering-away-standards-or-tweeting-the-future-of-journalism/