Twitter Workshop for Journalists

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A workshop presentation on Twitter for journalists at the Globe and Mail

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Twitter Workshop for Journalists

  1. 1. Twitter
  2. 2. Facts <ul><li>Short messages (no more than 140 characters)‏ </li></ul><ul><li>Like IM, Facebook status, SMS, e-mail, group chat </li></ul><ul><li>Seven million registered users in February 2009 </li></ul><ul><li>1,300 percent growth year over year </li></ul><ul><li>BusinessWeek (50), NYT (30), Guardian etc. </li></ul><ul><li>42 per cent of users are between 35-49 (at work)‏ </li></ul>
  3. 3. Twitter Growth
  4. 4. What is it for? <ul><li>Simple, flexible tool – so difficult to define </li></ul><ul><li>What is email for? What is the telephone for? It’s a tool </li></ul><ul><li>Trivial or mundane, but also thoughtful and useful </li></ul><ul><li>Not “What am I doing?” but “What am I thinking” </li></ul><ul><li>Follow interesting people, find interesting things </li></ul><ul><li>Yes, it has a stupid name – but so does Google </li></ul>
  5. 5. When you hear people criticizing it, try replacing the word Twitter with the phrase “talking to people,” and see if the criticism still makes sense.
  6. 6. What can I do with it? <ul><li>Short thoughts, a link, a request for info, a comment </li></ul><ul><li>Ability to connect directly with readers, potential sources </li></ul><ul><li>Promote our content and get others to do so as well </li></ul><ul><li>See what is being talked about (Mumbai, earthquakes)‏ </li></ul><ul><li>Pushes traffic to our content (There Will Be Blood)‏ </li></ul>
  7. 7. How do I do it? <ul><li>Follow people, post a message, then... </li></ul><ul><li>Check @replies and direct messages </li></ul><ul><li>See who follows you and others, then follow </li></ul><ul><li>See a discussion and contribute to it </li></ul><ul><li>Share a link, or “re-tweet” someone else </li></ul><ul><li>Search for topics, people, discussions </li></ul>
  8. 8. Who's on it? <ul><li>@mathewi </li></ul><ul><li>@sashaglobe </li></ul><ul><li>@hartleyglobe </li></ul><ul><li>@mattfrehner </li></ul><ul><li>@snolen </li></ul><ul><li>@dougsaunders </li></ul><ul><li>@markmackinnon </li></ul><ul><li>@giantflyingcarp </li></ul><ul><li>@brodiefenlon </li></ul><ul><li>@carolynireland </li></ul><ul><li>@globecampus </li></ul><ul><li>@globebooks </li></ul><ul><li>@globeinvestor </li></ul><ul><li>@globebusiness </li></ul><ul><li>@misterjohndoyle </li></ul><ul><li>@andrewgorham </li></ul><ul><li>@nestruck </li></ul><ul><li>@activeverbs </li></ul><ul><li>@amyverner </li></ul><ul><li>@pwente </li></ul>
  9. 9. Things to think about <ul><li>You have to give something to get something </li></ul><ul><li>A blend of the personal and professional </li></ul><ul><li>In a grey area between private and public </li></ul><ul><li>Everything is searchable and can be captured </li></ul><ul><li>Beware the impulse to flame someone </li></ul>
  10. 10. What tools are there? <ul><li>Twitter.com, m.twitter.com (basic)‏ </li></ul><ul><li>Tweetdeck, Twhirl (desktop)‏ </li></ul><ul><li>Power Twitter, Tweetfox (plugins)‏ </li></ul><ul><li>Twitterberry, Dabr (mobile)‏ </li></ul><ul><li>Twitscoop, Tweetscan (search)‏ </li></ul><ul><li>Tweetgrid (filter, aggregate)‏ </li></ul><ul><li>Backtweets, Retweetist (search)‏ </li></ul><ul><li>Bit.ly, TinyURL, Is.gd (shortening)‏ </li></ul>
  11. 13. The bottom line <ul><li>Just a tool (with a dumb name)‏ </li></ul><ul><li>Can help you find people, sources </li></ul><ul><li>Can help us promote our stories </li></ul><ul><li>Conversational, thoughts and links </li></ul><ul><li>Experiment with it (Ian Brown)‏ </li></ul><ul><li>Don't dismiss it without trying it </li></ul>
  12. 14. <ul><li>Five Barriers to Journalists Using Twitter http://sarahhartley.wordpress.com/2009/02/15/five-barriers-to-journalists-using-twitter/ </li></ul><ul><li>Top Twitter Tools for Journalists http://savethemedia.com/2009/03/27/top-twitter-tools-for-journalists-2/ </li></ul><ul><li>The Ultimate Guide to Twitter http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/ </li></ul><ul><li>The ROI of Journalists and Twitter http://danblank.com/blog/2009/02/20/the-roi-of-journalists-and-magazines-using-twitter/ </li></ul><ul><li>How Journalists Can Use Twitter http://markmedia.blogs.com/markmedia/2009/02/how-a-journalist-can-use-twitter.html </li></ul><ul><li>Tweeting the Future of Journalism http://blogs.reuters.com/fulldisclosure/2009/01/30/twittering-away-standards-or-tweeting-the-future-of-journalism/ </li></ul>

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