Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Behavioral Stylesheets

644 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Behavioral Stylesheets

  1. 1. Web Scale Computing Ross Cooney Amazon Web Services Evangelist Rozmic Wireless Ltd
  2. 2. Timeline Amazon.com COBOL, Edsel ARPANET Internet Web Web as a Web Services, Darkness Awareness Platform Resources Eliminated Web Scale Dot-Com Bubble Web 2.0 Computing
  3. 3. Being Relevant Counts
  4. 4. It’s All About Ideas
  5. 5. Amazon Web Services Are... A set of APIs and business models which give developers access to Amazon technology and content Data As a Service Search As a Service Amazon E-Commerce Service Alexa Web Information Service Amazon Historical Pricing Alexa Top Sites Alexa Site Thumbnail Alexa Web Search Platform Infrastructure As a Service Amazon Simple Queue Service People As a Service Amazon Simple Storage Service Amazon Mechanical Turk Amazon Elastic Compute Cloud 7
  6. 6. Amazon Web Services Are... A set of APIs and business models which give developers access to Amazon technology and content Data As a Service Search As a Service Amazon E-Commerce Service Alexa Web Information Service Amazon Historical Pricing Alexa Top Sites Alexa Site Thumbnail Alexa Web Search Platform Infrastructure As a Service Amazon Simple Queue Service People As a Service Amazon Simple Storage Service Amazon Mechanical Turk Amazon Elastic Compute Cloud 8
  7. 7. What do these companies have in common?
  8. 8. Amazon Simple Storage Service
  9. 9. Amazon S3 is… Simple Data Storage in Amazon Data Center Web Service interface No set-up fee, No monthly minimum Storage: $0.15 per GB/Month Data Transfer: $0.20/GB to transfer data Private and public storage Each object up to 5GB in size
  10. 10. Many Implementations S3 Explorer filicio.us Jungle Disk MyOwnDB S3 Firefox Organizer
  11. 11. Amazon Elastic Compute Cloud
  12. 12. Amazon EC2 Is… A Web service that provides resizable compute capacity in the cloud. Designed to make Web-scale computing easier for developers. A simple Web service interface that provides complete control of your computing resources
  13. 13. Amazon EC2 Benefits You Because It: Reduces the time required to obtain and boot new server instances to minutes Quickly scales capacity, both up and down, as your computing requirements change Changes the economics of computing: Pay only for capacity that you actually use a + bc becomes just bc
  14. 14. Amazon EC2 Changes Computing Economics No start-up, monthly, or fixed costs $0.10 per CPU hour $0.20 per GB transferred across Net No cost to transfer data between Amazon S3 and Amazon EC2
  15. 15. Amazon EC2 Profile 1.7 Ghz x86 processor 1.7 GB of RAM 160 GB disk 250 Mb/second network
  16. 16. Should I use AWS or a traditional Co-Location Facility?
  17. 17. Should I use AWS or a traditional Co-Location Facility?
  18. 18. Amazon EC2 Profile Multiple Servers High division of labour Specific Needs Disk space Processor Scalability
  19. 19. Typical Examples Photo Share Web Site Online Backup Email Processing
  20. 20. Insurance Management Targets Reports MIS Diary Call Centre Salesm p a n y N Co Operations Company N Agent Revenue Underwriter Engineering Role N Admin Finance Case User N Portal User Doc. Mgmt Planning Reports Quotes Financial Reporting Policies Admin Finance Call centre Mangement Compliance staff Sales Underwriter Admin Admin MIS Financial Reports Marketing Operations mgmt Financial Commercial Revenue Reports Campaign Mgmt Services Portal Broker Commission Targets Mgmt HR Mgmt Business Intelligence Aggregated Services Layer Exposed Services Financial Quotation MIS Reports CRM/Case Document Accounts Factfind Institution Engines Engine Mgmt mgmt Core Functions Databases Applications Databases Applications Databases Applications Databases Applications Databases Applications Databases Applications Databases Applications
  21. 21. Insurance Application
  22. 22. Will it scale?
  23. 23. Email Cloud
  24. 24. Email Cloud
  25. 25. Scalability
  26. 26. Killer use Usage Time (24 hours)
  27. 27. Killer use Usage Time (24 hours)
  28. 28. Killer use Usage Time (24 hours)
  29. 29. Killer use Usage Time (24 hours)

×