What does it really take to deliver innovative propositions? And what separates companies that drive their industries forward from those that simply talk the talk? This book takes you inside the minds of the world’s most effective innovators to answer these questions and more.

2. We’re doing all the
‘right things’ to create
a culture of innovation
but it’s not working
– why?
The #1 question
we’re asked is...“

3. What does work?
And the
next logical
question is…“

4. There’s only one way to find out:
ask successful innovators.

5. We tapped the brains of...
• Carlo Gasparini
• Céline Heissat Le Cotonnec
• Peter Löfgren
• Jeanne Marell
• Christine Ng
• Mark Nierwetberg
• Tim Romero
• Stephen Simpson
• Paul Slezak
• André Teixeira
• Cindy Tripp
• Victoria Vallström (Bastide)
• Stefan Vlachos
• Melissa Widner
Not sure who they are? Just click on the links or visit
6buildingblocksbook.com/innovation-leaders

6. The collective insights from
the innovation leaders
+
latest scientific research
helped us distill...

7. 6 Building Blocks
for Leading Successful Innovation

8. Successful innovation is necessary, not easy
but the good news is that it can be learned.
Learning from the experiences of others
through analogical reasoning is a particular
effective approach to master innovation. This
highly engaging book provides numerous
great experiences from talented innovators
from across a wide range of industries. Travel
along with their innovation journeys, enjoy the
ride, and become more successful yourself in
the sometimes bumpy but always inspiring
process of effective innovation.
“Erik-Jan Hultink,
Professor of New
Product Marketing at Delft
University of Technology, Named
one of the top 10 World’s Top
Innovation Management
Scholars, The Netherlands

9. 6 Building Blocks for Successful
Innovation is an invaluable resource
for practitioners in the field. Equal
parts cookbook for innovators and
collection of innovation stories from
diverse companies, countries and
industries, it will sit on your desk, not
your bookshelf.
“Phil Phelan,
Vice President, Chief Strategy
& Innovation Officer at
Publicis Sapient, Australia

10. Double Nobel laureate Linus Pauling
attributed his success in generating novel
innovations from knowledge acquired in
multiple arenas. This text offers insights from
a breadth of fields that can stimulate
readers from any domain to leverage
these creative journeys. The first-hand
accounts are particularly compelling, and
really communicate the critical role of
context.
“Siri Terjiesen,
Professor & Dean’s
Research Fellow of
Entrepreneurship at Kogod
School of Business, American
University, Washington, D.C.,
Director of the
American University Center for
Innovation (AUCI), and Professor
at the Norwegian School of
Economics, Bergen, Norway

11. About the Authors
Massimo Garbuio is a Senior Lecturer at
the University of Sydney Business School,
where he teaches and researches
innovation, design thinking and strategy.
Moritz Dressel worked at Deloitte as a
management consultant with broad
experience in large-scale business
transformations.

12. Ready to innovate?
LEARN MORE