1. We work for sites.
Getting Started with Twitter 1 - Lurker
Slideshare, 29 September 2012
Mary K.D. D’Rozario
MSCR, CCRP, RAC, CCRA
President / Clinical Research Consultant
Clinical Research Performance, Inc.
mary.drozario@crplink.com
@marydrozario
marykddrozario
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2. “Twitter Stages of Change 2.0: lurker, linker,
Rter, Mter, commenter, opinionator, Oprah” -
@ranitmd
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3. Why Twitter?
• Get the low down
 Be exposed to a lot of information fast
• Flattening effect
 The tale of the conference intern
 The tale of the man seeking experimental treatment of his
terminal illness
• Culturally transformative
 Interact with the future America
• Cutting edge image
 Cross-post to:
– Facebook and LinkedIn
– Your website (legal caution)
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4. Why not Twitter?
• Twitter is going to take over my life!
• Legal concerns.
• It’s just not worth it.
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5. Setting up an account
• Picture that works well as a sub-thumbnail
• Re-tweetable name
• Topic/voice selected
 Silent (reader)
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6. Find your community
• Hashtags
 Only letters and numbers (no spaces, no special
characters)
 A professional may have created a hashtag cheatsheet
project for your field
• Tweet chats
 Where people meet on a schedule to have a hashtag
conversation
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7. Find on Google
• Search two user names to find previous
conversations
• Search a user name and a hashtag to find what
the user has posted on that hashtag
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8. Who are these tweeters tweeting me!?
• Bots, spam and follower whores
• Find out if you are a real person.
• Conversation may increase the Klout score for
both of you.
• Because meeting new people is the point!
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9. Getting started: Clinical Research people and
hashtags to follow.
• #Clinicalresearch • @StoneHearthNews
• #Clinicaltrials • @RWJF_HumanCap
• #drugdevelopment • @amednews
• #healthcare • @KentBottles
• #hcsm (A discussion • @marydrozario
group called Health Care • @BBKworldwide
in Social Media) • @Clin_trials
• @DrugInfoAssn
• @RAPSorg
• @Lilly_COI
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10. Questions
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