Getting Started With Twitter 1 - Lurker


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Getting Started With Twitter 1 - Lurker

  1. 1. We work for sites. Getting Started with Twitter 1 - Lurker Slideshare, 29 September 2012 Mary K.D. D’Rozario MSCR, CCRP, RAC, CCRA President / Clinical Research Consultant Clinical Research Performance, Inc. @marydrozario marykddrozario 1
  2. 2. “Twitter Stages of Change 2.0: lurker, linker,Rter, Mter, commenter, opinionator, Oprah” -@ranitmd 2
  3. 3. Why Twitter?• Get the low down  Be exposed to a lot of information fast• Flattening effect  The tale of the conference intern  The tale of the man seeking experimental treatment of his terminal illness• Culturally transformative  Interact with the future America• Cutting edge image  Cross-post to: – Facebook and LinkedIn – Your website (legal caution) 3
  4. 4. Why not Twitter?• Twitter is going to take over my life!• Legal concerns.• It’s just not worth it. 4
  5. 5. Setting up an account• Picture that works well as a sub-thumbnail• Re-tweetable name• Topic/voice selected  Silent (reader) 5
  6. 6. Find your community• Hashtags  Only letters and numbers (no spaces, no special characters)  A professional may have created a hashtag cheatsheet project for your field• Tweet chats  Where people meet on a schedule to have a hashtag conversation 6
  7. 7. Find on Google• Search two user names to find previous conversations• Search a user name and a hashtag to find what the user has posted on that hashtag 7
  8. 8. Who are these tweeters tweeting me!?• Bots, spam and follower whores• Find out if you are a real person.• Conversation may increase the Klout score for both of you.• Because meeting new people is the point! 8
  9. 9. Getting started: Clinical Research people andhashtags to follow.• #Clinicalresearch • @StoneHearthNews• #Clinicaltrials • @RWJF_HumanCap• #drugdevelopment • @amednews• #healthcare • @KentBottles• #hcsm (A discussion • @marydrozario group called Health Care • @BBKworldwide in Social Media) • @Clin_trials • @DrugInfoAssn • @RAPSorg • @Lilly_COI 9
  10. 10. Questions 10