Hire Me: Strategies for Being Recruited Through Social Media
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Using Linkedin as a case study for helping students discover how to be recruited for better jobs. This is to be presented Oct 2 at Marketing EDGE conference in Boston.
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Hire Me: Strategies for Being Recruited Through Social Media
- 1. Hire Me: Strategies for Being Recruited Through Social Media Oct 2, 2015 Dr. Mary Beth McCabe mmccabe@nu.edu
- 3. Is this how you use LinkedIn? Source: Powersiteblog.com
- 6. WHAT DO SOCIAL NETWORKS DO? Social networks provide context to content. Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about. These “Brand Evangelists” become the people employees reach out to for help and collaboration. Forrester Research, TechRadar for Vendor Strategists, 2009
- 7. Set Goals Bio RecommendJoin Groups Measure The Social Media Job Search Cycle
- 8. •connect•educate •promote•inspire measure profile recommendjoin groups Social Media Job Searching Model
- 11. Reading list
- 15. Social media changes average people into “experts.”
- 16. Fall 2014
- 17. Spring 2015
- 18. Fall 2015
- 20. www.Guardian.co.uk Souce: The Netsize guide, from class materials Small group discussions: ideas on social media tools
- 22. What am I doing with Social Networking? Searching for a job Adding Content to social Receive feedback Researching companies Finding gaps Learning about business Challenging myself to improve skills
- 23. POSITIONS: ALL TYPES OF ORGANIZATIONS SEEKING SKILLED MARKETERS Social Media Integration Producer Social Media Marketing Manager Community Manager Social Media Consultant Mobile Marketing Sales Customer Service CRM Specialist Content Writer/Producer Analysts Entrepreneurs
- 26. MBA MARKETING CONCENTRATIONS MARKETING 620 Consumer Behavior 631 Global Marketing 634 Market Research 660 NEW: Strategic Marketing Simulation MOBILE MKT/SOCIAL MEDIA 651 Mobile Marketing 652 Adv. Mobile MKT Strategy 653 Social Media 654 Adv. Social Media for MKT 655 Mobile MKT SocialMedia Proj. This is where you build your actual mobile/social plan and present it! (capstone course)
- 27. Next Steps • Research a well developed profile/bio • Set goals • Consider what jobs are posted • Set up or improve profile • Make connections • Get recommended • Join Groups • Add content • Research topics of interest • Make more connections • Measure results • Set new goals
- 28. CONTACT E-mail: mmccabe@nu.edu Twitter feeds: @marybethmccabe, @solarmarketing, @thinkfuller, @drtravelbest @sunmarketing Admin. groups, California Solar Marketing, National University School of Business and Management, Social Media and Mobile Marketing Professionals YouTube: sunmarketingvideos, mobilemarketing Blogs: mobilemarketingsocialmedia.com marybethmccabes weblog, Dr. Mary Travelbest, Sun Marketing Solar Mobile: 858 488 2867
Editor's Notes
- This is a report to help you understand the way Social Media can improve job prospects, through a professional profile, resume, group discussions and data analysis. Objectives You will have a better understanding of how social media, such as linkedin.com works, and how it can benefit students and faculty. Understand social media, such as linkedin.com at a deeper level and learn how to use the platform better Agenda: The deliverables of the session are below: LO 1 Understand how social media, such as linkedin.com leads to better jobs LO 2 Evaluate the quality of profiles on Linkedin.com LO 3. Learn how students can start and grow your own groups using skills from course LO4. Learn how students can acquire and give recommendations You can build professional recommendations by simply asking people and telling them your intentions clearly. Nothing is more effective than a third party referral, and this is one of the key benefits of linkedin.com. In addition, you can download your own personal data, for analysis. All it takes is your e-mail address and a password to get started. Social Media websites makes money by selling ads, job postings, research data, and memberships. Content: Faq’s? linkedin expert list, Social Media examiner links, other links. During the presentation, each person will speak to the person next to them briefly about their experience, lack of, or what they need to learn better. Then one of them will share what they learned from each other. Questions from the audience will be at the end.
- This was in April in LA. Great response and feedback on the topic.
- Is this you?
- My profile…
- In the middle of the job searching cycle is listening.
- Here is a poster that has been enlarged for the Spring Symposium at National University.
- How many people worldwide use Linkedin? How many jobs were posted? 6.5 million in 2013.
- These are some books on Linkedin and other social media that I saw at a Social Media Examiner Conference in March. Are there experts that you follow to teach you how to use social media?
- Stacy is the Number 1 woman in Linked in, studied at National University. She has been encouraging and contributed to this research.
- Students from a class at NU. They were working on a group project, and transformations do happen with connections from Linkedin.
- What are my analytics? A year ago,,,
- Different scale here, but same basic chart this spring
- This was now…
- When you download your own analytics, here’s what you get.
- Group discussion
- What groups are you in? I have 54 now, shown here.