An introduction to SlideShare: Why you should use it and how best to use it.

1. Introduction to SlideShare
Marisa Wong, Managing Editor - SlideShare
©2013 LinkedIn Corporation. All Rights Reserved.

2. Discover content through people and
people through content.

3. SlideShare
The largest Professional Presentation
Community on the Web.

4. 15+ Million Presentations on SlideShare
Supported Content:
• Presentations
• Infographics
• Documents
• Videos

5. Who Uses SlideShare
40 million registered users
60 million visitors/month

6. 70%!

7. +
Visual Content
The SlideShare Secret Sauce
SEO

8. Why Use SlideShare?

9. #1. Gain Exposure
Search + long-tail traffic

10. #2. Resonate w/ Audience
• Rich media shares on LinkedIn get 2.5X more
comments and 2.7X more likes
• Visuals are processed 60,000X faster in brain
than text
Power of visual content

11. #3. Go Viral
Embed & share

12. #4. Generate Leads
Lead gen form & embedded links

13. SlideShare + LinkedIn

14. Employee BrandingEmployee Branding
People connect with people

15. Curate & ShareCurate & Share
Thought leadership: Find research and insights from industry experts

16. Paid PromotionPaid Promotion
SlideShare ads and sponsored updates on LinkedIn

17. Thank you.
marisa@slideshare.com
blog.slideshare.net