0
Social Business      by@mariosundar,                  Flickr: @thomashawk
5 years ago...                 Flickr: @areyarey
Today.                          5 years ago   Growth since...                                800                          ...
1 Billion Users.
A Grand Unified Theory of     Social Business
A Map, A Compass, and Direction.
A Map.                  1         Flickr: @laurenmarek
Social Media at LinkedIn TodayLinkedIn Blog    On Twitter    On LinkedIn   On FacebookOthers                On Twitter    ...
0.5 Million Users.
LinkedIn as a Social Business     Teams            Audience       PR            InfluencersSales & Marketing    Customers  ...
Why Engage?
Countries are conversations.                    C                       MARTIN BUREAU/AFP/Getty Images
Markets are conversations.                     B                             Brent Lewin / Bloomberg
Companies are conversations.   A
A Tale of Two Conversations.                                 C                                 B                          ...
How to engage?     Teams               Results       PR              Real StoriesSales & Marketing      Warm Leads       H...
Where to engage?     Teams           Platforms       PRSales & Marketing       HRCustomer Service   Internal HR
A Compass.               2             Flickr: @areyarey
Social Media at LinkedIn TodayLinkedIn Blog    On Twitter    On LinkedIn   On FacebookOthers                On Twitter    ...
10 Platforms.
30 Channels.
1 Manager.
Everybody does social media.                               Brent Lewin / Bloomberg
Criteria• Ease of Use• Global Reach• Focus on your needs• Focus on your platforms• APIs• Pricing
Know your tools.        4        3Cost    2                               No of Users        1        0            Easy   ...
Direction.                      3             Flickr: @southarmstudio
Markets are conversations.                     1                             Brent Lewin / Bloomberg
There are 2 conversations.             2      2. Back there       1. Internal                             Flickr: @ju..lie
3Lighten Up!              Flickr: @turbohamster
Listen to your employees. Respond.
Take your Community seriously.                                 Flickr: @.Delight
Foundation.• Markets are Conversations• There are 2 Conversations• Lighten Up!• Listen to your employees. Respond.• Be Rea...
Talk to Me!lnkd.in/social-media-group
A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business
Upcoming SlideShare
Loading in...5
×

A Grand Unified Theory of Social Business

396

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
396
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "A Grand Unified Theory of Social Business "

    1. 1. Social Business by@mariosundar, Flickr: @thomashawk
    2. 2. 5 years ago... Flickr: @areyarey
    3. 3. Today. 5 years ago Growth since... 800 600 400 Twitter 200LinkedIn 0 Facebook
    4. 4. 1 Billion Users.
    5. 5. A Grand Unified Theory of Social Business
    6. 6. A Map, A Compass, and Direction.
    7. 7. A Map. 1 Flickr: @laurenmarek
    8. 8. Social Media at LinkedIn TodayLinkedIn Blog On Twitter On LinkedIn On FacebookOthers On Twitter 29% On LinkedIn 23% LinkedIn Blog 19% On Facebook 6% 23%
    9. 9. 0.5 Million Users.
    10. 10. LinkedIn as a Social Business Teams Audience PR InfluencersSales & Marketing Customers HR EmployeesCustomer Service Users Internal HR Employees
    11. 11. Why Engage?
    12. 12. Countries are conversations. C MARTIN BUREAU/AFP/Getty Images
    13. 13. Markets are conversations. B Brent Lewin / Bloomberg
    14. 14. Companies are conversations. A
    15. 15. A Tale of Two Conversations. C B A A - Internal conversationB & C - External conversations x - Porous membrane Source: Hugh Macleod’s Porous Membrane
    16. 16. How to engage? Teams Results PR Real StoriesSales & Marketing Warm Leads HR Hire RockstarsCustomer Service Happy Influencers Internal HR Create Evangelists
    17. 17. Where to engage? Teams Platforms PRSales & Marketing HRCustomer Service Internal HR
    18. 18. A Compass. 2 Flickr: @areyarey
    19. 19. Social Media at LinkedIn TodayLinkedIn Blog On Twitter On LinkedIn On FacebookOthers On Twitter 29% On LinkedIn 23% LinkedIn Blog 19% On Facebook 6% 23%
    20. 20. 10 Platforms.
    21. 21. 30 Channels.
    22. 22. 1 Manager.
    23. 23. Everybody does social media. Brent Lewin / Bloomberg
    24. 24. Criteria• Ease of Use• Global Reach• Focus on your needs• Focus on your platforms• APIs• Pricing
    25. 25. Know your tools. 4 3Cost 2 No of Users 1 0 Easy Hard Ease of Use
    26. 26. Direction. 3 Flickr: @southarmstudio
    27. 27. Markets are conversations. 1 Brent Lewin / Bloomberg
    28. 28. There are 2 conversations. 2 2. Back there 1. Internal Flickr: @ju..lie
    29. 29. 3Lighten Up! Flickr: @turbohamster
    30. 30. Listen to your employees. Respond.
    31. 31. Take your Community seriously. Flickr: @.Delight
    32. 32. Foundation.• Markets are Conversations• There are 2 Conversations• Lighten Up!• Listen to your employees. Respond.• Be Real. Take your community seriously.
    33. 33. Talk to Me!lnkd.in/social-media-group
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×