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Social Media For Self Storage
Executives
Original Talk Given at TSSA
Executive Retreat on 6/17/2011
Kenny Pratt
Crescendo Properties
Properties: www.StorageKings.com
Blog: www. SellingStorage.com
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What Is Social Media?
A Platform - Not A Fad
A Helpful Framework
Use Cases - Examples
Stumbling Blocks
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Social Media Examples
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What is Social Media?
1. Any tool or service that uses the internet
to facilitate conversations.
2. A set of communication platforms
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A Platform - Not A Fad
• Some Stats on Social Media Growth
• What other businesses are experiencing
• What History Shows Us
• What Wall Street Thinks
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Social Media Revolution Video
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The Geeks Are Graying
• 51% of Facebook users are over 40
• 49% of YouTube users over 40
• 49% over 40 believe themselves to be
“Up to date on the latest technology.”
Source: Brand Asset Valuator Survey of 16,000 people
http://www.inc.com/magazine/201106/the-geeks-are-graying.html
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Cane-Fu
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Meet One Of My Customers
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Meet a
San Antonio
Blogger
Dale
Blasingame
www.NormalGuyGuide.com
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Stacy - A San Antonio
Mommy Blogger
• Regularly Reaches 9,000 people
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• I am quick to send out Tweets when I receive great
customer service somewhere or hear about a great
promotion going on. I know a lot of others who do too.
• I don't spread bad publicity ... but there are plenty of folks
out there who do.
• Occasionally, I will highlight a brand or company on
Facebook - last week I talked about all my favorite vendors
from my local farmers market and linked to their Facebook
pages.
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What Other Businesses Are
Experiencing
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Below Average Cost Leads
Below Average Cost per Lead, Inbound vs. Outbound
2010 v. 2011, % of respondents’ costs by lead channel
Source: HubSpot
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Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
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Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
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Social Media Is Work
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# Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
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Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK
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Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK
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What History Shows Us
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We Market On Top Of Platforms
Print (Yellow Pages, Newspapers,
Direct Mail, Etc.)
Radio
Television
Internet
How Many Of These Are Gone?
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Social Media Is Just A New
Platform
Platforms are stable. Tactics Change.
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What Does Wall Street Think?
Facebook - 2 Billion in Revenue
Recent Valuation - 75 Billion (37.5x Revenue)
Twitter - $150 Million in Revenue
Recent Valuation - 7.7 Billion (50x Revenue)
LinkedIn - 200 Million in Revenue
In 3 days from IPO stock goes to $100/share
Recent Valuation - 9 Billion (45x Revenue)
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A Helpful Framework
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POST Framework
• P. People
• O. Objective
• S. Strategy
• T. Tools
Image Credit: http://www.flickr.com/photos/cmdrgravy/365075809/
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They’re Not Worried
About Their Shoes
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Photo Credit: http://www.flickr.com/photos/apreche/212103632/
People
• Who do you want to reach?
• Where can you find them online?
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Objective
• What are you
trying to
accomplish?
Image credit: http://www.flickr.com/photos/uuuhyeah/381407461/
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Strategy
• How do you
intend to reach
your objectives?
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Tools
• What tools help you execute your strategy
Photo Credit: http://www.flickr.com/photos/lenore-m/2515800654/
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Let’s Piece It Together
Some Use Cases
Photo Credit: http://www.flickr.com/photos/wheatfields/3026492855/
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Stumbling Blocks
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Transparency Amplifies Who You Are
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Quelling Fears
• Personal screw-ups vs. corporate
screw-ups.
• Happy and engaged employees
make your life easier.
• A little guidance goes a long way.
• Policy Ideas at Socialmedia.org
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Tweetable Fact:
You’re employees speak on your behalf
every single day.
You can trust them with 140 characters.
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Not Experimenting
http://www.flickr.com/photos/horiavarlan/4273225057/
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Waiting
http://www.flickr.com/photos/07anycolouryoulike/4536619509/ 41
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Invest
Where your
competition is
not
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Thank You!
Kenny Pratt - Crescendo Properties
Blog: www.SellingStorage.com
Properties: www.storagekings.com
Phone: 916-538-2266
email: kenny@cpinc.us
www.linkedin.com/in/kennypratt
www.twitter.com/sellingstorage
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