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Social Media For Self Storage
         Executives
       Original Talk Given at TSSA
     Executive Retreat on 6/17/2011

                 Kenny Pratt
             Crescendo Properties
       Properties: www.StorageKings.com
         Blog: www. SellingStorage.com



                                          1
What Is Social Media?

A Platform - Not A Fad

A Helpful Framework

Use Cases - Examples

  Stumbling Blocks



                         2
Social Media Examples




                        3
What is Social Media?
1. Any tool or service that uses the internet
   to facilitate conversations.

2. A set of communication platforms




                                                4
A Platform - Not A Fad

          • Some Stats on Social Media Growth
          • What other businesses are experiencing
          • What History Shows Us
          • What Wall Street Thinks


                                                     5
Social Media Revolution Video




                                6
Ad

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Social media for self storage executives tssa slides

  • 1. Social Media For Self Storage Executives Original Talk Given at TSSA Executive Retreat on 6/17/2011 Kenny Pratt Crescendo Properties Properties: www.StorageKings.com Blog: www. SellingStorage.com 1
  • 2. What Is Social Media? A Platform - Not A Fad A Helpful Framework Use Cases - Examples Stumbling Blocks 2
  • 4. What is Social Media? 1. Any tool or service that uses the internet to facilitate conversations. 2. A set of communication platforms 4
  • 5. A Platform - Not A Fad • Some Stats on Social Media Growth • What other businesses are experiencing • What History Shows Us • What Wall Street Thinks 5
  • 7. The Geeks Are Graying • 51% of Facebook users are over 40 • 49% of YouTube users over 40 • 49% over 40 believe themselves to be “Up to date on the latest technology.” Source: Brand Asset Valuator Survey of 16,000 people http://www.inc.com/magazine/201106/the-geeks-are-graying.html 7
  • 9. Meet One Of My Customers 9
  • 10. Meet a San Antonio Blogger Dale Blasingame www.NormalGuyGuide.com 10
  • 11. Stacy - A San Antonio Mommy Blogger • Regularly Reaches 9,000 people 11
  • 12. • I am quick to send out Tweets when I receive great customer service somewhere or hear about a great promotion going on. I know a lot of others who do too. • I don't spread bad publicity ... but there are plenty of folks out there who do.  • Occasionally, I will highlight a brand or company on Facebook - last week I talked about all my favorite vendors from my local farmers market and linked to their Facebook pages. 12
  • 13. What Other Businesses Are Experiencing 13
  • 14. Below Average Cost Leads Below Average Cost per Lead, Inbound vs. Outbound 2010 v. 2011, % of respondents’ costs by lead channel Source: HubSpot 14
  • 15. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 15
  • 16. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 16
  • 17. Social Media Is Work 17
  • 18. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 18
  • 19. Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK 19
  • 20. Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK 20 20
  • 22. We Market On Top Of Platforms Print (Yellow Pages, Newspapers, Direct Mail, Etc.) Radio Television Internet How Many Of These Are Gone? 22
  • 23. Social Media Is Just A New Platform Platforms are stable. Tactics Change. 23
  • 24. What Does Wall Street Think? Facebook - 2 Billion in Revenue Recent Valuation - 75 Billion (37.5x Revenue) Twitter - $150 Million in Revenue Recent Valuation - 7.7 Billion (50x Revenue) LinkedIn - 200 Million in Revenue In 3 days from IPO stock goes to $100/share Recent Valuation - 9 Billion (45x Revenue) 24
  • 25. 25
  • 27. POST Framework • P. People • O. Objective • S. Strategy • T. Tools Image Credit: http://www.flickr.com/photos/cmdrgravy/365075809/ 27
  • 28. 28
  • 29. 29
  • 30. They’re Not Worried About Their Shoes 30
  • 31. Photo Credit: http://www.flickr.com/photos/apreche/212103632/ People • Who do you want to reach? • Where can you find them online? 31
  • 32. Objective • What are you trying to accomplish? Image credit: http://www.flickr.com/photos/uuuhyeah/381407461/ 32
  • 33. Strategy • How do you intend to reach your objectives? 33
  • 34. Tools • What tools help you execute your strategy Photo Credit: http://www.flickr.com/photos/lenore-m/2515800654/ 34
  • 35. Let’s Piece It Together Some Use Cases Photo Credit: http://www.flickr.com/photos/wheatfields/3026492855/ 35 35
  • 38. Quelling Fears • Personal screw-ups vs. corporate screw-ups. • Happy and engaged employees make your life easier. • A little guidance goes a long way. • Policy Ideas at Socialmedia.org 38 38
  • 39. Tweetable Fact: You’re employees speak on your behalf every single day. You can trust them with 140 characters. 39 39
  • 40. Not Experimenting http://www.flickr.com/photos/horiavarlan/4273225057/ 40 40
  • 43. 43
  • 44. Thank You! Kenny Pratt - Crescendo Properties Blog: www.SellingStorage.com Properties: www.storagekings.com Phone: 916-538-2266 email: kenny@cpinc.us www.linkedin.com/in/kennypratt www.twitter.com/sellingstorage 44