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WhatsApp: Powerful Tool for Building a Community

Morad Stern
Morad Stern
Morad SternGlobal Dev Communities Manager at Wix

In this lecture I will share my insights about building communities using WhatsApp. Thoses inisghts were gained after building 2 very strong tech groups that got the media attention. * You can hear the full presentation on SoundCloud: https://soundcloud.com/morad-stern/building-communities-on-whatsapp-1 * Read more about it on LinkedIn: https://www.linkedin.com/pulse/actually-you-can-build-professional-communities-using-morad-stern?trk=mp-reader-card

WhatsApp: Powerful Tool for Building a Community

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1
WhatsApp: Powerful Tool
for Building a Community
Morad Stern
Hewlett Packard Enterprise, HPE
Part 1:
Results of using WhatsApp as a community platform
Part 2:
What is WhatsApp?
Part 3:
Strategies for building WhatsApp community!
2
Let’s Talk About…
Photo Credit: WhatsApp
3
Community is Power
• Mashable
• Wall Street Journal
• CNN
• Uber
• Waze
• LinkedIn
• Flipboard
• Bloomberg
• Lenovo
• Amazon
• Forbes
• The Next Web
• Women Who Code
• Warner Bros
• Twitter
• TechCrunch
• eBay
• Microsoft ventures
• Google ventures
• MarketWatch
• Outbrain
• Fortune
• SlideShare
• Government US & France
“Global Tech Leaders WhatsApp group” Is one
group that I’ve build, using WhatsApp, brings
together participants from around the world
who are senior management in the following
tech companies:
4
Community is Power
“What’s Bill Gates phone
number?” - A short article on
Forbes (Israel) about my Global
Tech Leaders WhatsApp group
Photo Credit: Screenshot, Forbes
5
February, 2016:
Photo Credit: WhatsApp
6
WhatsApp Attributes
• IM network (ultra fast when comparing to
social networks)
• Requires SIM card (minimum fake accounts)
• Private and Group chats
• Geo, images, video and voice sharing
• Links sharing

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WhatsApp: Powerful Tool for Building a Community

  • 1. 1 WhatsApp: Powerful Tool for Building a Community Morad Stern Hewlett Packard Enterprise, HPE
  • 2. Part 1: Results of using WhatsApp as a community platform Part 2: What is WhatsApp? Part 3: Strategies for building WhatsApp community! 2 Let’s Talk About… Photo Credit: WhatsApp
  • 3. 3 Community is Power • Mashable • Wall Street Journal • CNN • Uber • Waze • LinkedIn • Flipboard • Bloomberg • Lenovo • Amazon • Forbes • The Next Web • Women Who Code • Warner Bros • Twitter • TechCrunch • eBay • Microsoft ventures • Google ventures • MarketWatch • Outbrain • Fortune • SlideShare • Government US & France “Global Tech Leaders WhatsApp group” Is one group that I’ve build, using WhatsApp, brings together participants from around the world who are senior management in the following tech companies:
  • 4. 4 Community is Power “What’s Bill Gates phone number?” - A short article on Forbes (Israel) about my Global Tech Leaders WhatsApp group Photo Credit: Screenshot, Forbes
  • 6. 6 WhatsApp Attributes • IM network (ultra fast when comparing to social networks) • Requires SIM card (minimum fake accounts) • Private and Group chats • Geo, images, video and voice sharing • Links sharing
  • 7. 7 WhatsApp Attributes • No geo barriers • No way to find groups… • No way to share outside (except screen capture) • Acquired by Facebook on February, 2014
  • 8. 8 Latest Upgrades • WhatsApp via Chrome (“WhatsApp web”) • Voice chats • Option for backup using Google Drive • Groups’ capacity extended to 256 participates (100)
  • 9. 9 Research 70% of Smartphone owners would never leave their WhatsApp app. More than Waze (57%) Bezeq, 2014 Photo Credit: Screenshot, Calcalist
  • 11. 11 Creative: Media Photo Credit: Screenshot, Mako During the Israeli national elections one of the leading news site created and followed a dedicated groups for candidates on Viber and WhatsApp
  • 12. 12 Creative: getting headlines (!) I invited Israel’s Minister of Finance and the British ambassador to join my WhatsApp group - and it hit the main headlines (!) Photo Credit: Screenshot, TheMarker
  • 13. 13 Creative: creating news A conversation inside WhatsApp group - that become an article Photo Credit: Screenshot, Mako
  • 14. 14 Creative … The same article is now back as a WhatsApp conversation…
  • 15. 15 Creative Interesting example of a newspaper that invite its readers to send pictures and updates from live news events Photo Credit: Screenshot, Extra
  • 16. 16 Creative (Physical) Photo shop in Israel that uses WhatsApp to receive photos from costumers and to update them when to come and pick their printed pictures Photo Credit: Vladimir Fedotov, Flickr CC
  • 17. 17 Creative Residents of the favelas in Brazil uses WhatsApp to update with live gun shooting Photo Credit: Alex, Flickr CC
  • 18. 18 Creative Doctors in Africa use WhatsApp to examine patients from distant regions Photo Credit: Screenshot, TechZim
  • 19. 19 Strategy Ask yourself • What's your topic? -Be clear • Who are the participants? – Variation will enrich your group’s discussion • What’s the value of being a member in your group? (VIP, events tickets, fame) Notice • It requires trust (phone number) • It takes time and hard work • It’s OK to silent your group… • There is a limit of 256 participant (which is way too much) • No way to search for groups inside WhatsApp • …You are using Smartphone - use it’s different functions (camera, GPS, sound etc.) Photo Credit: WhatsApp
  • 20. 20 Strategy Here some great stuff you can do: • Invite VIP to your group: It has an amazing affect! Don’t forget to print-screen and share on social networks! • My son (10 years old) used to record himself every morning reading the whether forecast and sharing it in the family group. Nice • Use the geo sharing option in conference – to locate other group members • Meeting a group member face to face? Selfie yourself and share with the group! Photo Credit: WhatsApp
  • 21. 21 Before you go! • Think twice before sharing information • Check for typo • Don’t hurt anyone • Check again if you’re in the right group • You cannot erase a message once it is shared • Think twice before adding someone to your group Photo Credit: Blondinrikard Fröberg, Flickr CC
  • 22. 22 One more thing… • People are more sensitive on this platform • No limit for characters use but keep it short • 3rd party statistics tools • Try to expand your WhatsApp group’s connections with more social networks and platforms
  • 23. 23 Morad Stern, @Morad Thank you! This lecture available also on You can read more about it on Photo Credit: SoundCloud, LinkedIn