Social Media to Support Your Organization Workshop

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UNT Professional Development Fridays
Southlake Chamber of Commerce
May 16, 2014

Published in: Social Media, Technology, Business
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  • Building strategy
  • # = Hashtags
    Lists/Listed
    URL Shorteners
    Pictures
    Location
    3rd Party Applications
    Social Media Dashboards: Hootsuite, Seesmic, Tweetdeck
  • Social Media to Support Your Organization Workshop

    1. 1. To Support Your Organization Professional Development Fridays @laurapasquini May 16, 2014 Southlake, TX #SocialSouthlake
    2. 2. Image c/o CRUSTINA! http://www.flickr.com/photos/crustina/3196036316/ Who gets social (media)? Tell me about it.
    3. 3. Agenda •Getting Social (Media) •Content Not Just Marketing •Growing Your Community •Building Your Strategy •Measuring Your Progress
    4. 4. Get Social Media (why?)
    5. 5. Image c/o Luke Mahan http://www.flickr.com/photos/kremovich/4471473109/ Web 2.0 #SocialMedia Social Web New Media Transmedia Emerging Tech
    6. 6. What are your customers saying? Do you know? Are you social enough? http://bitly.com/TwitterChatSchedule
    7. 7. Flickr photo c/o hoodlumper “Focus on connecting with the people, and the tools will all make sense.” ~Chris Brogan
    8. 8. 1. Be social 2. Respond 3. Share 4. Connect 5. Start the conversation 6. Keep it going: make time Flickr photo c/o furiousgeorge81 Be a Participant
    9. 9. Community Engagement (why?)
    10. 10. The Power of Crowd(sourcing)
    11. 11. A picture is worth…
    12. 12. 69,000 photos from customers #AApic
    13. 13. What the hashtag? Hashtags rock. Tweet, yeah!
    14. 14. #ugstJOUR http://ugstjour.wordpress.com/
    15. 15. 29
    16. 16. SocialConnection
    17. 17. Peer-to-Peer Education
    18. 18. Via @intersection1 http://www.intersecti onconsulting.com/ Cultivate an Active Social Network
    19. 19. • Start lurking & exploring • Be active – create a profile & get talking • Engage with your clients & customers • Read at resources shared • Ask questions • Post challenges • Don’t just push information out • Market less, interact more • Have a personality and not a bot online Engage Your Community
    20. 20. Define Your Communication Mission & Goal (why?)
    21. 21. Mission & Goals for Communication © Mark Smiciklas Intersection Consulting
    22. 22. Wiggins & McTighe, 2005
    23. 23. Conduct Your Target Audience Research (why?)
    24. 24. Internal Considerations •Collaboration •Knowledge sharing •Cost saving strategy •Transparency •Talent acquisition
    25. 25. External Considerations •Customer engagement •Promote goods & services •Feedback from clients •Provide real-time resources •Interactive communication channel
    26. 26. Select Your Communication Channels (why?)
    27. 27. Image c/o http://blog.us.cision.com/wp-content/uploads/2009/12/SM-Policy-Image.bmp Where do your consumers get social?
    28. 28. Platform Considerations •Channel options – testing & exploring •Related to goals •Community use
    29. 29. Needs Assessment 1. Determine Goals 2. Determine Resources 3. Create, Design, and Edit 4. Pilot the Social Media Launch 5. Review and Evaluate 6. Update: Keep, Change, Toss
    30. 30. Purpose of Interactions •Engagement •Subscribers •Activity •Reach •Visits
    31. 31. Content (why?)
    32. 32. Connect, rather than market.
    33. 33. Reflection http://techknowtools.wordpress.com/
    34. 34. Identify Tactics & Resources (why?)
    35. 35. Develop an Identity Do you like spam? Do you like “bots”? Customers don’t either. What is your organizational brand? What information do you want to share? Start with these questions, and then add in personality and variety. @julieclarsen Via @julieclarsen
    36. 36. Identify an Implementation Schedule (why?)
    37. 37. Managing your time & resources…
    38. 38. Editorial Calendar and Content Assessment Via @julieclarsen - Building Interaction - What information is necessary? - Passive is not bad - Free, fast and fun
    39. 39. Map Social Media Metrics to Goals (why?)
    40. 40. 74
    41. 41. Measure & Assess Reaction: Did they like it? Feedback or comments? Likes? Usability: Did they use it? Did customers engage? How? Easy? Behavior: Is there a changed behavior? Difference in customer service & feedback? Results: Is there an overall benefit? What? Meets goals?
    42. 42. ANALYTICS -Google Analytics -Social Network Analysis -Twitter search Hashtags (#) – Hashtracking.com Interactions Followers & RTs & @ mentions -Content Management Bufferapp.com Hootsuite.com Facebook Insights SocialBro.com Collecting data
    43. 43. Facebook Insights
    44. 44. Facebook Insights
    45. 45. Hootsuite.com
    46. 46. Bufferapp.com
    47. 47. SproutSocial.com
    48. 48. Stay connected #SocialSouthlake http://bit.ly/SocialSouthlake

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