Tomasz Józefacki on the greatest challenges of online publishers

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Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland), on the greatest challenges for online publishers in Europe and how they are dealt with at Poland’s leading media group Agora. Presentation from INMA OPA Outlook 2010 conference.

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Tomasz Józefacki on the greatest challenges of online publishers

  1. 1. Greatest challenges of online publishers (and how we meet them at Poland’s Agora) Tomasz Józefacki
  2. 2. We   promote   Internet     as  an   effec/ve   adver/sing   medium   and     a  good   business  
  3. 3. 1 How  to  protect  our  content     and  compete  with  aggregators?  
  4. 4. How  to   make   money   in  the  free   economy?  
  5. 5. How  to  take  advantage  of  growing   popularity  of  online  video?  
  6. 6. How to compete with online services like Facebook or Twi?er for users’ time and attention?
  7. 7. How  to  deal  with  our  users’  deepening   adver/sing  blindness?  
  8. 8. How  to   give  users   the  ads  of   products,   services   they  really   search  for?  
  9. 9. How  to  counter     media  fragmenta/on?  
  10. 10. How  to  effec/vely  deal  with  calls  for   regula/on?
  11. 11. We  are   the  leading   Polish   media   group   298   million  euro  in   revenues  (2008)  
  12. 12. We  are     the  largest   former   newspaper   publisher   on  the   Polish  net   9.6   million   58%   20%   total  reach   online     real  users  (July   among     ad  revenue   2009)   all  Polish  online   as  percentage  of   users   total     ad  revenue     of  newspaper   division   +37%   +11%   y/y  change   y/y  change   (1H  2009)  
  13. 13. Top websites (Jul ’09) Gazeta.pl in categories Users in No. Property million Category Position total Internet 16.7 total Polish Internet 7 1 Google 15.6 Recruitment 1 2 Onet 12.2 Real estate 2 3 Nasza-Klasa 11.7 Communities 2 4 Wirtualna Polska 10.7 Sport 3 5 Allegro 10.5 News and opinion 3 6 Interia 10.1 Lifestyle 5 7 Gazeta.pl 9.6 New technologies 5 9 o2 9.4 Automotive 6 9 YouTube 9.2 Business, finance, law 7 10 Wikipedia 7.4 Culture, entertainment 8 Dziennik 1.5 Education 13 Rzeczpospolita 0.9 Travel 13
  14. 14. We  are     the  largest   original   mul/media   content   producer  on   the  Polish   Internet   70+   online  brands   under  Gazeta.pl   umbrella  
  15. 15. We   introduce   paid  content   services  and   apps,       experiment   with     e-­‐commerce  
  16. 16. We produce original news, documentary, entertainment video content and... online TV series
  17. 17. We  host   2nd  largest   online   community     in  Poland   100   million  posts     on  forums   143   thousand  blogs    
  18. 18. We   integrate   ads  with   some  non-­‐ journalis/c   content,   events  
  19. 19. We  build   quality   focused   adver/sing   networks   with   other   publishers  
  20. 20. We  fill  all   niches,   expand   tradi/onal   paper   brands  
  21. 21. We  work   with  local   organiza/ons   and  OPA   Europe  to   promote   quality   standards   and  self-­‐ regula/on  
  22. 22. Questions? Tomasz Józefacki

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