MEDIA INNOVATIONS ACROSS BORDERS

Louise Vad
Digital Communications Specialist
@louisedigital/ www.louisedigital.com
AGENDA

Who’s Schibsted?

Going digital

Innovation

MORE than a job
Who’s Schibsted?
Global Media Group
100+ companies
5 continents

Reaching more than 100 billion people
Online Classifieds

New Online
Services

Media Houses
Did you know that:

“The value of goods advertised on FINN is NOK 550 bn,
equivalent to 50% of the government budget in No...
Did you know that:

“By ´recycling´ goods on Blocket, 1.6 million tons of CO2
are saved per year?”

13
Did you know that:

“Leboncoin, Schibsted´s largest site, is the 2nd largest
site in France after Facebook measured in tim...
GOING DIGITAL
NEW SKILLS
“The Internet is transforming almost
every element of the news business”
“We will need to invent, which means we will
need...
Schibsted hiring world leading experts

20
INNOVATION
WE HAVE INTEGRITY
WE ARE INNOVATIVE
WE ARE A TEAM
WE ARE HERE TO WIN
Disruption: The only constant we have seen
in media for the last 15-20 years
Concert in 1990

Source: Mary Meeker, Interne...
2012
Challenge: How to manage innovation in
legacy organizations?

27
Video fra øyenvitne tatt med mobil.

Sett noe? Send oss det du ser!
MORE than a job
EMPOWERING PEOPLE
34
34
EMPOWERMENT
Refers to increasing the spiritual, political, social,
educational, gender, or economic strength of individual...
Great place to work

37
37
TRAINEE
?
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
Schibsted and Media Innovations Across Borders
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Schibsted and Media Innovations Across Borders

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Presentation held for international media students at Oslo and Akershus University College.

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Schibsted and Media Innovations Across Borders

  1. 1. MEDIA INNOVATIONS ACROSS BORDERS Louise Vad Digital Communications Specialist @louisedigital/ www.louisedigital.com
  2. 2. AGENDA Who’s Schibsted? Going digital Innovation MORE than a job
  3. 3. Who’s Schibsted?
  4. 4. Global Media Group 100+ companies 5 continents Reaching more than 100 billion people
  5. 5. Online Classifieds New Online Services Media Houses
  6. 6. Did you know that: “The value of goods advertised on FINN is NOK 550 bn, equivalent to 50% of the government budget in Norway?” 11
  7. 7. Did you know that: “By ´recycling´ goods on Blocket, 1.6 million tons of CO2 are saved per year?” 13
  8. 8. Did you know that: “Leboncoin, Schibsted´s largest site, is the 2nd largest site in France after Facebook measured in time spent?” 14
  9. 9. GOING DIGITAL
  10. 10. NEW SKILLS
  11. 11. “The Internet is transforming almost every element of the news business” “We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about” From Jeff Bezos´ Letter to Washington Post Employees Jeff Bezos Founder and CEO of Amazon.com Owner of Washington Post 19
  12. 12. Schibsted hiring world leading experts 20
  13. 13. INNOVATION
  14. 14. WE HAVE INTEGRITY WE ARE INNOVATIVE WE ARE A TEAM WE ARE HERE TO WIN
  15. 15. Disruption: The only constant we have seen in media for the last 15-20 years Concert in 1990 Source: Mary Meeker, Internet Trends 2012/13 Concert in 2010 25
  16. 16. 2012
  17. 17. Challenge: How to manage innovation in legacy organizations? 27
  18. 18. Video fra øyenvitne tatt med mobil. Sett noe? Send oss det du ser!
  19. 19. MORE than a job
  20. 20. EMPOWERING PEOPLE
  21. 21. 34 34
  22. 22. EMPOWERMENT Refers to increasing the spiritual, political, social, educational, gender, or economic strength of individuals and communities. EMPOWER To equip or supply with an ability; enable 36 36
  23. 23. Great place to work 37 37
  24. 24. TRAINEE
  25. 25. ?

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