This document summarizes and analyzes several advertisements that address social issues: 1) A French AIDS campaign features Superman and Wonder Woman to show that even superheroes can get AIDS and everyone should be careful. 2) A Coca-Cola campaign partners with the World Wildlife Fund to turn 1.4 billion cans white to raise awareness about polar bears and climate change threatening their Arctic home. 3) A UNICEF Switzerland campaign features TV spots and prints called "Stop Violence Against Girls" to raise awareness of violence, lack of rights and opportunities girls face in countries like Pakistan, India and Nigeria. 4) A New Zealand agency shows pictures of human rights abuses on one billboard and a

1. An Analysis of Social Implications
of Advertisements
New Media Studies
Mannu Amrit / 523
medodia.wordpress.com

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4. From a French AIDS campaign (aides), these are the Man of Steel and the
Amazing Amazon in bad shape. The implication apparently being that even
the greatest of super-heroes can develop AIDS, so everyone should be careful.
Agency: TBWA, Paris; Client: Aides

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8. With the catastrophic effects
of global warming, real life polar
bears are not nearly as abundant.
To raise awareness for these
lovable creatures and their
endangered surroundings, Coca-
Cola has announced that it is
teaming up with the World
Wildlife Fund (WWF) for a project
they call Arctic Home. Starting in
November, 1.4 billion red Coca-
Cola cans will be turned white in
honor of the bears and the
important cause.
Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari

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11. UNICEF Switzerland launched on
November 20 a new advertising
campaign called "Stop Violence
Against Girls“ with four TV spots
and three prints.
The campaign was developed by
Saatchi&Saatchi Zurich.
The videos aim to raise awareness
that in many countries, girls don't
have a words to say on their future
because of violence, prostitution,
lack of education or simply social
status. The visuals and the spots
report stories of girls from
Pakistan, India, RDC, Ukrainia,
Nicaragua and Nigeria.

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14. By showing a picture of
someone having their human
rights abused on one billboard
and crafting a billboard above
featuring a local person yelling
for them. Showing that you can
make some noise for those
who cant be heard.
Agency:
Publicismojo, Auckland, New Zealand
Additional credits:
Executive Creative Director: Nick
Worthington
Art Director: Lorenz Perry
Copywriters: Nick Worthington, Karl Fleet

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20. The Body Shop’s Community Trade program is in full effect during the production of
this product. The Body Shop is committed to engaging in fair trade with suppliers,
providing various communities with stable and long-term income. In turn, this gives
the company access to high-quality ingredients that are harvested by local experts.