1. Smaf
Design Proposal

2. Proposal by
Mannu Amrit, Ranju K Ravindran, Anvay Meshram & Minal Jain
Under the guidance of
Asst Prof. Keyur Sorathia, Department of Design
Institute
Indian Institute of Technology, Guwahati

3. Theme
Gaming & Entertainment

4. Existing Trends / Approaches

5. Existing Trends / Approaches

6. Keypoint
• Stress-buster/ Relaxation
• Improve creativity
• To feel challenged
• Competition spirit

7. Concept Overview

8. Let’s not waste food.
Let’s Smaf !

9. Concept Overview

10. App Concept
A Gaming App with the idea to throw / smash, i.e, Smaf food on a
moving target (people) while dodging food being thrown at you.
The idea is to generate awareness about food wastage.
Smaf enables the user to relive the thrill in throwing food digitally.

11. Target User Profile

12. Everyone. Yes, literally.
Kids, Teens, Adults,…
You.

13. User Study

14. Two out of three
people if given a chance,
would love to indulge in a
food fight

15. Four out of Five
users showed interest in
arcade & action games
like angry birds, temple
run etc…

16. Almost everyone showed
interest in throwing
tomatoes, eggs, water
balloons on their peers.

17. Persona / Scenario Building

18. Persona

19. Scenario

21. Game Mockup

22. Please note that the following screens
are not the final wireframes, but a
tentative idea of how the app will
work.

27. Technical Feasibility

28. Controls
• Tilt Gesture to dodge food being thrown (smaffed) at you.
• Touch – To aim and throw (smaf ) food at moving target / user.
Offline App
Once downloaded, Smaf can be played anywhere, anytime.
Multiplayer
The possibility of extending the game to multi players exists – connection
via bluetooth / wifi / NFC.

29. Business Model

31. Can be publicized through restaurants and other
eating joints.
Can be released in two versions – free and paid,
with additional add ons and cuisines in the paid
version of the app.
A multiplayer version can be introduced in which
other players can target you instead of the
computer

32. Conclusion

33. Addictive. Engrossing. Arcade Gaming.
For a humble cause.
A Radical Innovation.

34. The End