Impact of advertisement

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Impact of advertisement

  1. 1. 23/7/2012
  2. 2. 23/7/2012
  3. 3. Topics to Be Covered • Father of Advertising • Advertisement • Pros and cons of Advertisement • Types of Advertising • Impact of Advertisement • Impact of Advertisement on children • Impact of Advertisement on youngster • Conclusion23/7/2012
  4. 4. Father of Advertising -David Ogilvy23/7/2012
  5. 5. ADVERTISEMENT • Advertising is a way of communication. • Persuade customers to purchase a particular brand of product. • The main purpose of advertisement is to popular their name and become a good status in the world. • They know more people will eager to by the product after watching advertisement. So that they will get more profit.23/7/2012
  6. 6. PROS OF ADVERTISEMENT • Advertisements help to increase the sale of goods, so producers can sell goods at reasonable prices. • They raise the standards of living of people by drawing attention to new products and ideas. • Advertisement can be found in magazines, radio programs , in the newspaper, in the streets, or in kiosks. • It can be easily understand by every persons.23/7/2012
  7. 7. Cons of Advertisement • It make us to buy things whether we need or not. • They make us believe that our dreams will come true if we use their products. • A lot of advertisements are their that make people feel depressed with their ordinary lives, especially those people who have only a small amount of money to spend on luxuries. • But this is obviously not so. we cannot buy personal good looks, intelligence, good friendships or a happy family.23/7/2012
  8. 8. TYPES OF ADVERTISING • Outdoor advertising • Broadcast advertising • Covert advertising • Surrogate advertising • Celebrity advertising23/7/2012
  9. 9. IMPACT OF ADVERTISEMENT 23/7/2012
  10. 10. IMPACT OF ADVERTISEMENT• Science has given us a lot and one of the gifts of science is mass-media which includes television, radio etc.• Nowadays, we find that children pay more attention towards television than to study• Today, advertisement has become a media for making a product popular in a short period of time and this is the only reason for the impact of new products in the mind of children.• Today, when parents go to market with their children they ask for those products which have not even reached the market.• This shows how eager they are in catching the words of the people who are advertising the product on T.V. 23/7/2012
  11. 11. IMPACT OF ADVERTISEMENT• Previously, whenever any movie was running there was a news break in between but now there are several breaks for the advertisement.• Today, if any advertisement is shown, then even before the actor or actress speaks, the child starts pronouncing the lines of the advertisement much before the advertises.• Thus we can see that children know all the names of the performers, color of their dresses and the product they advertise. 23/7/2012
  12. 12. IMPACT OF ADVERTISEMENT• Even five years child memory was so sharp to remember the television programmes. But it doubtful whether it was the same in regard to his studies.• Seven months babies is also interested for watching T.V that if T.V is switched off, then they starts crying.• Todays, the children have developed too expensive tastes. They always ask their parents for new products. 23/7/2012
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  14. 14. CHILDREN BELOW 5 YEARS23/7/2012
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  18. 18. NEGATIVE EFFECTS OF ADVERTISEMENT ON KIDS23/7/2012
  19. 19. ATTRACTED BY CHILDREN23/7/2012
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  21. 21. IMPACT OF ADVERTISEMENT ON YOUNGSTER23/7/2012
  22. 22. YOUNGSTERS • Every advertisement makes the adults to attract the opposite sex. • Some advertisement makes people to try the product if it is bad also. • Every face cream advertisement says about changing the black skin tone color to white.23/7/2012
  23. 23. ADD SAYS23/7/2012
  24. 24. AXE • The concept of body spay is, it will give good smell. • But, AXE advertisement shows it is used by the boy and number of girls is following that boy.23/7/2012
  25. 25. YOU ADD HERE23/7/2012
  26. 26. T-shirts23/7/2012
  27. 27. BAGES AND CAPS23/7/2012
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  29. 29. CONCLUSION  Children are more get impact of advertisement than the adults.  We should judge the product, correct captions.  Without knowing our pocket will get empty by the impact of advertisement.  I dont mean that advertisements should be totally banned, but their impact should be minimized.23/7/2012
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