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Impact of advertisement

  1. 1. 23/7/2012
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  3. 3. Topics to Be Covered • Father of Advertising • Advertisement • Pros and cons of Advertisement • Types of Advertising • Impact of Advertisement • Impact of Advertisement on children • Impact of Advertisement on youngster • Conclusion 23/7/2012
  4. 4. Father of Advertising -David Ogilvy 23/7/2012
  5. 5. ADVERTISEMENT • Advertising is a way of communication. • Persuade customers to purchase a particular brand of product. • The main purpose of advertisement is to popular their name and become a good status in the world. • They know more people will eager to by the product after watching advertisement. So that they will get more profit. 23/7/2012
  6. 6. PROS OF ADVERTISEMENT • Advertisements help to increase the sale of goods, so producers can sell goods at reasonable prices. • They raise the standards of living of people by drawing attention to new products and ideas. • Advertisement can be found in magazines, radio programs , in the newspaper, in the streets, or in kiosks. • It can be easily understand by every persons. 23/7/2012
  7. 7. Cons of Advertisement • It make us to buy things whether we need or not. • They make us believe that our dreams will come true if we use their products. • A lot of advertisements are their that make people feel depressed with their ordinary lives, especially those people who have only a small amount of money to spend on luxuries. • But this is obviously not so. we cannot buy personal good looks, intelligence, good friendships or a happy family. 23/7/2012
  8. 8. TYPES OF ADVERTISING • Outdoor advertising • Broadcast advertising • Covert advertising • Surrogate advertising • Celebrity advertising 23/7/2012
  9. 9. IMPACT OF ADVERTISEMENT 23/7/2012
  10. 10. IMPACT OF ADVERTISEMENT • Science has given us a lot and one of the gifts of science is mass-media which includes television, radio etc. • Nowadays, we find that children pay more attention towards television than to study • Today, advertisement has become a media for making a product popular in a short period of time and this is the only reason for the impact of new products in the mind of children. • Today, when parents go to market with their children they ask for those products which have not even reached the market. • This shows how eager they are in catching the words of the people who are advertising the product on T.V. 23/7/2012
  11. 11. IMPACT OF ADVERTISEMENT • Previously, whenever any movie was running there was a news break in between but now there are several breaks for the advertisement. • Today, if any advertisement is shown, then even before the actor or actress speaks, the child starts pronouncing the lines of the advertisement much before the advertises. • Thus we can see that children know all the names of the performers, color of their dresses and the product they advertise. 23/7/2012
  12. 12. IMPACT OF ADVERTISEMENT • Even five years child memory was so sharp to remember the television programmes. But it doubtful whether it was the same in regard to his studies. • Seven months babies is also interested for watching T.V that if T.V is switched off, then they starts crying. • Today's, the children have developed too expensive tastes. They always ask their parents for new products. 23/7/2012
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  14. 14. CHILDREN BELOW 5 YEARS 23/7/2012
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  18. 18. NEGATIVE EFFECTS OF ADVERTISEMENT ON KIDS 23/7/2012
  19. 19. ATTRACTED BY CHILDREN 23/7/2012
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  21. 21. IMPACT OF ADVERTISEMENT ON YOUNGSTER 23/7/2012
  22. 22. YOUNGSTERS • Every advertisement makes the adults to attract the opposite sex. • Some advertisement makes people to try the product if it is bad also. • Every face cream advertisement says about changing the black skin tone color to white. 23/7/2012
  23. 23. ADD SAYS 23/7/2012
  24. 24. AXE • The concept of body spay is, it will give good smell. • But, AXE advertisement shows it is used by the boy and number of girls is following that boy. 23/7/2012
  25. 25. YOU ADD HERE 23/7/2012
  26. 26. T-shirts 23/7/2012
  27. 27. BAGES AND CAPS 23/7/2012
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  29. 29. CONCLUSION  Children are more get impact of advertisement than the adults.  We should judge the product, correct captions.  Without knowing our pocket will get empty by the impact of advertisement.  I don't mean that advertisements should be totally banned, but their impact should be minimized. 23/7/2012
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