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Ethical issues in advertising


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About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).

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Ethical issues in advertising

  2. 2. Introduction • Ethics in advertising means a set of well defined principles which govern the ways of communication taking place between the seller and the buyer • According to Vilhjalmur Stefansson ,”Ethical advertising uses the truth to deceive the public whereas Unethical advertising uses falsehoods to deceive the public”
  3. 3. ETHICAL ISSUES IN ADVERTISING • Advertisements that are – Drive Desire for Unnecessary Products – Deceptive – Offensive – Promote Unhealthy Products – Attracting people to consume unhealthy products – Create a Sort of Unsatisfied Society
  4. 4. ETHICAL ISSUES IN ADVERTISING Drive Desire for unnecessary products • Image source: Offensive products • Image source: sexist-and-racist-ads-2011-6?IR=T#now-see-some-ads-that- arent-degrading-and-offensive-27
  5. 5. ETHICAL ISSUES IN ADVERTISING Deceptive Advertisement Image Source: puffery
  6. 6. CONT... Promote Unhealthy Products Surrogate Advertising Create a sort of unsatisfied society
  7. 7. ETHICAL ISSUES IN ADVERTISING • Concealment of Facts • Advertisements Using Children • Dangerous Stunts • Usage of Inappropriate Stereotypes • Subliminal Advertising • Manipulative Advertising • Puffery • Glorifying Glamorous Looks • Surrogate Advertising • Improper Language Usage
  8. 8. ETHICAL ISSUES IN ADVERTISING Advertisements using Children Dangerous Stunts
  9. 9. CONT... Usage of inappropriate Stereotypes Subliminal Advertising
  10. 10. CONT... Manipulative Glorifying Glamorous looks
  11. 11. Controlling Body to Check Ethical Issues in Indian Advertising • Advertising Agencies Association of India (AAAI) • Advertising Standard Council of India (ASCI)
  12. 12. Advertising Standard Council of India • Advertising Standard Council of India. Self Regulatory Organization (SRO) The objectives of ASCI are to make sure advertisers and advertisements are  Truthful and Honest  Not offensive  Not hazardous to society  Fair with competitors
  13. 13. THANK YOU