2. CAPACITY, COMMUNITY AND CHANGE
PCI Media empowers communities
worldwide to inspire positive social,
health and environmental change
through storytelling and creative
communications.
WHAT
WE DO
We work with partners around the world
to produce Entertainment-Education (E-E)
programs rooted in our three-pronged My
Community approach to communications for
social change. Using a combination of serial
dramas, talk shows and community mobilization,
we:
Strengthen the capacity of our local partners
to effectively use communications to catalyze
change; Create a community of constituents who
support our collaborative work; and Promote
positive changes in audience knowledge,
attitudes and behaviors around target issues.
As a result we are promoting a new generation
of change-leaders using communications to
effectively turn up the volume on their important
work.
3. Biodiversity and Climate Change (WABiCC: West Africa)
Marine Protection (This Is Who We Are: The Caribbean)
New Audience Connection (#NatureForAll: Global)
Renewable Energy (Ek Zindagi Aisi Bhi: India)
Sustainable Fisheries (Punta Fuego: Belize)
Wildlife Trafficking (Wild for Life: Global)
Montreal Protocol (Ozone Heores: Global)
2017
PROGRAMS
ENVIRONMENTSOCIALJUSTICE
Child Survival and Psychosocial Support (C4D Training: Syria)
Exclusive Breastfeeding (Radio Program: Syria)
Maternal and Child Health (Happy and Healthy Family: East Timor)
Maternal and Child Health (Integrated Health Project: Burundi)
UNICEF Facts For Life (Ouro Negro: Mozambique)
Nutrition and Early Child Development (Evaluation: Mexico)
National Trans-Media Campaign on Adolescent Issues (Bangladesh)
Reproductive, Maternal, Newborn, Child and Adolescent Health integrated
with HIV, malaria, tuberculosis, and non-communicable diseases (RMNCAH++
Animations: Myanmar)
Family Planning Social and Behavior Change Communications (Strong Women –
Strong Choices: Bolivia)
Cancer Prevention and Control (UCLA Radio Drama: USA)
Early Child Development (Immunization Animations Phase II: Global)
Birth Registration (Evaluation: Mexico)
Gender-Based Violence (Mujeres Fuertes, Voces Fuertes: Colombia, Peru, Bolivia)
Human Trafficking (La Caldera: Bolivia)
Savings and Financial Inclusion (Alcanza Tus Metas: Mexico)
UN Sustainable Development Goals (Comics Uniting Nations: Global)
HEALTH
4. ENVIRONMENT
Biodiversity and Climate Change (WABiCC: West Africa)
Marine Protection (This Is Who We Are: The Caribbean)
New Audience Connection (#NatureForAll: Global)
Renewable Energy (Ek Zindagi Aisi Bhi: India)
Sustainable Fisheries (Punta Fuego: Belize)
Wildlife Trafficking (Wild for Life: Global)
Montreal Protocol (Ozone Heores: Global)
5. #WILD4LIFE
Wild for Life, a UNEP program on illegal trade
in wildlife designed by PCI Media, makes
wildlife trafficking personal. Using UN Goodwill
Ambassadors as champions for change, it
engages people through a social-first strategy.
There is currently an unprecedented spike in
global wildlife trafficking. The crime represents
big business — hundreds of millions of dollars
— and is run by international rings. It depletes
the population sizes of crucial vertebrates while
jeopardizing many communities exposed to the
trade.
Our response
In its first phase, this campaign invited everyday
people to “go wild for life”. Nine UN Goodwill
Ambassadors represented priority endangered
species. Their involvement served as a gateway
to formerly disinterested audiences, who
completed quizzes and used an online morph
tool to find their own kindred species. In its
second phase, the campaign will deepen
audiences’ connection to the issue, and turn this
awareness into action.
”Today I’m joining the fight to save these
endangered species everywhere.
Please join me, find your kindred species on
https://wildfor.life/quiz and help me to end
the criminal trade of poaching that is pushing
species to the brink of extinction.”
-Gisele Bundchen,
UN Ambassador
COMBATING GLOBAL WILDLIFE TRAFFICKING
30+ 10, 000
2.5
MILLION
40, 000
PEOPLE
Politicians and
ministries promoted
the campaign
Total likes,
comments and
shares
Chose a species
to champion and
shared their morph
Individuals have
made pledges to act
6. HEALTH
Child Survival and Psychosocial Support (C4D Training: Syria)
Exclusive Breastfeeding (Radio Program: Syria)
Maternal and Child Health (Happy and Healthy Family: East Timor)
Maternal and Child Health (Integrated Health Project: Burundi)
UNICEF Facts For Life (Ouro Negro: Mozambique)
Nutrition and Early Child Development (Evaluation: Mexico)
National Trans-Media Campaign on Adolescent Issues (Bangladesh)
Reproductive, Maternal, Newborn, Child and Adolescent Health integrated with HIV, malaria,
tuberculosis, and non-communicable diseases (RMNCAH++ Animations: Myanmar)
Family Planning Social and Behavior Change Communications (Strong Women – Strong
Choices: Bolivia)
Cancer Prevention and Control (UCLA Radio Drama: USA)
Early Child Development (Immunization Animations Phase II: Global)
7. OURO NEGRO
Ouro Negro, a long-running radio drama in
Mozambique, brings crucial maternal, newborn
and child health messages to its audience
of 1.5 million. This hit show is produced with
UNICEF, and coupled with transmedia twists like
community theater.
In Mozambique, maternal, newborn and child
health is of serious concern. 44% of children
under 5 are stunted from chronic illness and diet.
Our response
Ouro Negro (Black Gold) is a national
entertainment-education (EE) radio drama in
Mozambique designed by the United Nations
Children’s Fund (UNICEF), Radio Mozambique,
PCI Media, and the World Food Program as
Facts for Life (FFL)’s flagship communication
programme. As the longest-running radio drama
in the country, it has broadcast over 100 episodes
on national radio and 60 local stations. In the
drama, worlds collide as a fictional African village
is confronted with the arrival of a foreign mining
company. Against this backdrop of tension
and change, listeners learn essential maternal,
newborn and child health practices.
“[Audience members] feel represented in that
drama. They see all kinds of characters… The
community says, this is our story. We feel inside
of that story. These stories touch the souls and
hearts of the people ... If emotion grows in
people, they’ll open their minds.”
-An Ouro Negro actor
“Ouro Negro was a way that allowed WFP and
UNICEF to come together. Because the meetings
are quite regular. [Now] we’re trying to see
MATERNAL AND CHILD HEALTH “FACTS FOR LIFE”
how they can scale up through us. So it’s this
symbiosis I think.”
-WFP Partner
1.2 - 1.4
MILLION
Estimated listeners
for each episode
Like or strongly like
the drama
Reported behavior
change; 44% saw
change in others
Discussed the
drama/messages
with others
90%
OF LISTENERS
70%
OF AUDIENCE
43%
OF LISTENERS
8. SOCIAL JUSTICE
Birth Registration (Evaluation: Mexico)
Gender-Based Violence (Mujeres Fuertes, Voces Fuertes: Colombia, Peru, Bolivia)
Human Trafficking (La Caldera: Bolivia)
Savings and Financial Inclusion (Alcanza Tus Metas: Mexico)
UN Sustainable Development Goals (Comics Uniting Nations: Global)
9. Program impact and reach
The program was implemented in a total of 50
schools, reaching 4,500 students who directly
participatedinLaCalderaclassrooms;and1,750
school community members were exposed to
mobilization activities.
The program evaluation showed that students
reportedsignificantchangesintheirperceptions
on key indicators with regard to the issues of
human trafficking and exploitation. Students
reported higher levels of trust with their family,
as well as greater disposition on seeking their
advice when offered a job, the latter one of
the main risks for trafficking and exploitation.
Similarly, students reported being more alert
to strangers, and recognized the importance of
being more alert on social media. Knowledge
about human trafficking, especially in regards
to the existence of a comprehensive law
against human trafficking in Bolivia increased
after the intervention. Lastly, the interpersonal
communication indicator presented an
important positive change. The majority of
students reported talking to someone about
the issue, especially with family members and
friends.
LA CALDERA (NOT FOR SALE)
LA CALDERA IN SCHOOLS: ENGAGING STUDENTS TO ADDRESS
HUMAN TRAFFICKING AND MODERNDAY SLAVERY
Engaging students through stories
In 2014, in order to extend the reach of
the program to vulnerable youth, the U.S.
Department of State in Bolivia granted PCI
Media an award to carry out a pilot phase of a
classroom component. A six-month curriculum
was designed around the entertainment
education radio novella La Caldera in the form
of a “Discussion Guide for School Teachers.”
The guide connects the radio novella to the
current national civic engagement curriculum
by relating each episode to a specific civic value
(i.e. respect, tolerance).
In 2014-2015, PCI Media launched this
groundbreaking campaign to include La
Caldera in 14 schools in the city of El Alto. The
program was later expanded to an additional
36 schools in 7 border cities, including Santa
Cruz, Pando, Tarija, Villazón, Yacuiba, Bermejo,
and Potosí, areas of the country where residents
are most at risk of recruitment, trafficking and
exploitation.
Students from the various participating schools
notonlylistenedtotheradionovella,buttheyalso
carried out discussion activities, skits and plays
that allowed them to highlight the key topics
promoted in the story and convey messages
beyond the classroom to other students in their
school communities. Furthermore, students
kept a diary to record a detailed analysis of the
activities, in which they had a chance to reflect
on the characters of the radio novella and bring
situations represented within to their daily lives.
Similarly, community mobilization activities
were implemented to further engage the school
community in school-based debates, forums
and educational workshops related to the topic.
10. • Webby Awards: In May 2017, the #WildForLife website won the People’s Voice Webby Award
for Best Green Website.
• Hermes awards:
• InApril 2017,#WildForLife was awarded three Hermes Creative awards: a PlatinumAward in the
nonprofit website category, and two Gold Awards for Communication/Marketing Campaign
and Interactive Capabilities.
• In April 2017, our Mozambican radio drama Ouro Negro won a Platinum Hermes Creative
award in the Radio Program category.
• In April 2017 our radio drama and communication campaign on sustainable fisheries in Belize,
Punta Fuego, won a Gold Hermes Creative award for communication/marketing campaigns.
• In April 2017, our global #NatureForAll campaign which boasts nearly 200 partners won a
Gold Hermes Creative award in the communication/marketing campaign category.
• Best Shorts Awards
• In April 2017, the #ThisIsWhoWeAre music video from St. Vincent and the Grenadines won the
Best Shorts Award of Excellence Special Mention for Music Video and the Award of Excellence
Special Mention for Nature/Environment/Wildlife.
• In April 2017, the “Stopping Violence Against Children” animation produced for UNICEF
won the Best Shorts Award of Excellence for Animation and the Award of Excellence for
Contemporary Issues and Awareness Raising.
• In April 2017, the “Road to Recovery” video on Ebola produced for the Center for Disease
Control (CDC) was awarded the Best Shorts Award of Merit for Public Service Programming
and PSA and the Award of Excellence for the Use of Film and Video for Social Change.
• In April 2017, the “Sin Arrugar” (Don’t Back Down) video on Teenage Pregnancy and School
Dropout in Peru was awarded Best Shorts Award of Excellence for Viewer Impact -Content and
Message Delivery and the Award of Merit for Contemporary Issues and Awareness Raising.
• In April 2017, the “Imagine #NatureForAll” video was awarded the Best Shorts Award of
Excellence for Nature/Environment/Wildlfe.
• In 2017, the “Road to Recovery” video on Ebola produced for the Center for Disease Control
(CDC) was awarded the 2017 Bronze Telly Award.
• Indifest Awards
• In February 2017, the #ThisIsWhoWeAre music video from St. Vincent and the Grenadines won
theIndiFestAwardof ExcellenceforMusicVideoandtheAwardof ExcellenceforContemporary
Issues and Awareness Raising.
• In February 2017, the Imagine #NatureForAll video won the IndiFest Award of Excellence
Special Mention in the Use of Film and Video for Social Change and the Award of Excellence
Special Mention for Nature, Environment and Wildlife.
• In February 2017, “Stopping Violence Against Children” animation produced for UNICEF won
the IndiFest Award of Excellence for Animation and the Award of Excellence for Contemporary
Issues and Awareness Raising.
• In 2017, “Stopping Violence Against Children”,animation produced for UNICEF with Chocolate
Moose Media, was nominated for the Impact Video Award from the Social Impact Media
Awards.
2017 AWARDS
11. STAFF
BOARD
New York
Sean Southey - CEO
Anthony M. Scala - CFO
Meesha Brown - Executive Vice President
Richard Crompton - Director of
Communcations
Carina Schmid - Program Manager
Loretta Cheung - Program Manager
Graciela Leal - M&E Manager
Marco Rodriguez - Creative Communications
David Andrews - Director of Development
Kate Milkens - Grants Manager
Durdona Djalilova - Office Manager
Regional
Alleyne Regis - Regional Manager Caribbean
Darius Barrolle - Team Leader West Africa
• Lynne Yannakis
• Richard Stone
• Robert M. Allen
• Alan Court
• Rita Fredricks Salzman
• Adam Albright
• Fred Cohen
• Paal Frisvold
Della Ashby - Program Assistant Caribbean
Francesca De Maria - Program Manager
Mozambique
Hashim Amadu Pabai - Communications
Coordinator West Africa
Javier Ampuero - Regional Manager Latin
America
Johnny Anaya - Program Officer Bolivia
Joko Koogba - Program Officer West Africa
Bert Sonnenschein – Creative Marketing
Director Mozambique
Francilia Jonaze – Scriptwriter Mozambique
David Aduama – Communications Officer
WABiCC
Fatmata Katta – Communications Officer
WABiCC
• David Gere
• Kenneth L. Henderson
• Sally Timpson
• Adam Albright
• Theana Iordanou
• Anna Nazarenko
12. DONORS
• Anonymous
• Alan Court
• Allan and Jean H. Beek
• Anna Nazarenko
• Anne R. Steele
• Anthony M. Scala
• ARIA Foundation
• Aspen Business Center Foundation
• B. T. Rocca, Jr. Foundation
• Barbara Bramble
• Bob Allen Family Foundation
• Brian A. Tinsley
• Bryan Cave LLP
• Bushrod H.Campbell & Adah F. Hall
Charity Fund
• Catherine L. Carter
• Clayton Fund
• Constance M. Hoguet Neel
• Deborah Lynch
• Edith McBean
• Elizabeth Steele
• Finnegan Southey
• Flora L. Thornton Foundation
• Fred Cohen
• Gerald & Janet Carrus Foundation
• J. Dix Wayman
• Jerry and Diane Cunningham
• Jim and Debby Stein Sharpe
• Joel F. Jensen and Kathy Voss-
Jensen
• John E. Eldridge
• John H. Sutter
OUR MAJOR DONORS ($1,000+)
• John Halla and Christine Hansen
• John Hirschi
• John Rhodes and Lucy Allen
• Justin O. Schmidt
• Lynne Yeannakis
• Martha Hirsch
• Mary C. Phinney
• Metadot - Das Keyboard
• Moses Feldman Family Foundation
• Paal Frisvold
• Pamela J. Newman
• Paula Woodley
• Peter Hartline and Rebecca Kucera
• Philip & Susan Greenberg
• Price Foundation
• Ralph and Lois Silver Foundation
• Ralph and Marjorie Koldinger
• Raymond L Schreurs
• Rita Fredricks Salzman
• Roger Burnell
• Rubeen Israni
• Sally A. Anson
• Sarah Timpson
• Sean Southey
• Shenandoah Foundation
• Susan M. and Nelson Helm, Jr.
• Ted and Margie Henning
• Terry Mollner
• Theodore L. Steck
• Tomchin Family Charitable
Foundation
• Weeden Foundation
13. PCI-Media Impact, Inc. is an
independent, non-profit organization with tax ex-
empt status under Section 501(c)(3) of the Internal
Revenue Code.
A copy of the complete audited financial statements
represented here and/or a copy of the IRS form 990
may be obtained by writing to:
AUDITED
FINANCIALS
Statement of Financial Position.
Statement of Financial Position December 31, 2017 (with comparative amounts at December 31, 2016)
Assets 2017 2016
Cash and cash equivalents $624,902 $423,651
Contributions and grants receivable 565,197 403,103
Promissory note receivable 39,583 44,864
Prepaid expenses and other assets 42,827 41,503
Investments 1,049,217 916,084
Beneficial interest in charitable remainder trust 16,762.56 15,574
Equipment, net of accumulated depreciation of $56,050
and $88,178 83,340 53,120
Total assets $2,421,829 $ 1,897,899
Liabilities And Net Assets
Liablities
Accounts payable and accrued expenses $328,731 365,532
Advances Payable 208,087 -
Annuities payable - -
Total liabilities $536,818 365,532
Net assets
Operating $408,406 387,833
Board designated 1,051,890 938,428
Unrestricted $1,460,296 1,326,261
Temporarily Restricted 424,714 206,106
Total net assets $1,885,011 $1,532,367
$2,421,829 $ 1,897,899
PCI-Media Impact, Inc.
777 United nations Plaza
5th Floor, New York,
New York 10017-3521
or to:
the Office of the Attorney General,
New York State Department of Law,
Charities Bureau, 120 Broadway,
NY 10271.
14. Operating revenue Unrestricted Restricted 2017 2016
Contributions and grants (includes
in-kind contributions of $62,608 and
$29,137) 891,964 3,997,551 4,889,515 $4,332,378
Investment return 1,543 - 1,543 504
Other income 33,132 - 33,132 91,503
926,639 3,997,551 4,924,191 4,424,385
Net assets released from restrictions 3,795,706 (3,795,706)
Total operating revenue 4,722,345 201,845 4,924,191 $4,424,385
Operating expenses
Program services 3,955,041 - 3,955,041 3,545,932
Administration 579,141 - 579,141 616,726
Fundraising 200,906 - 200,906 191,751
Total operating expenses 4,735,089 - 4,735,089 $4,354,409
Excess (Deficiency) of Operating
Revenue and Support Over Expenses (12,744) 201,845 189,102 $69,976
Non-operating changes
Bequests 162,352 - 162,352 57,940
Change in value of beneficial interest in
charitable trust 1,189 1,189 (656)
Total Non-operating Activities $162,352 $1,189 $163,541 $57,284
Change in net assets 149,608 203,034 352,643 127,260
Net assets, beginning of year 1,326,262 206,106 1,532,368 1,405,107
End of the Year $1,475,871 $409,140 $1,885,011 $1,532,367
Statement of Activities.
Statement of Activities. Year Ended December 31, 2017 (with summarized totals for the year ended December 31, 2016)
For more information, visit www.pcimedia.org
Or contact Meesha Brown at mbrown@pcimedia.org
www.facebook.com/PCIMedia
@PCIMediaImpact
pci media
