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philippe fass too
 
 
Olay self-tan Helicopter flying around a giant sun covered banner. A touch of sunshine on a winter’s day.
Direct Mail: Origami unopenable envelopes sent to human resources departments. Wasting the talent of HIV positive employees is a wasted opportunity for your company.
Visitor’s badge given to employees at their own workplaces. Wasting the talent of HIV positive employees is a wasted opportunity for your company.
Direct Mail: Unopenable double-bound report sent to human resources departments. Wasting the talent of HIV positive employees is a wasted opportunity for your company.
 
 
 
 
Brief: Advertise the fact that T-Mobile has a very good coverage in Birmingham. ‘ Big’ idea: Book every single poster in Birmingham for one day.
Ariel Pre-opening page on Google Earth making the world appear under water. Turn down to 30 degrees and help stop our planet overheating.
National Society for the Prevention of Child Cruelty Blood stains on a row of clothes at baby shops
Direct Mail: Toyota MR2 Roadster 'Baby on Hold'
Olay - ultra slow motion ad When you fast forward it on a system like Tivo, it plays at normal speed.
Man Up - Testicular Cancer We get Dr. Von Hagens to perform a live dissection on TV of a man who died from testicular cancer. As he dramatically slices the testis to demonstrate what the tumor looks and feels like, he says: “ Touch yourself - if you don’t want me to.”
 
 
 
QUIT - charity to help smokers stop See the state of your lungs online (with webcam) and on posters (with integrated camera)
 
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2- less traditional

  • 2.  
  • 3.  
  • 4. Olay self-tan Helicopter flying around a giant sun covered banner. A touch of sunshine on a winter’s day.
  • 5. Direct Mail: Origami unopenable envelopes sent to human resources departments. Wasting the talent of HIV positive employees is a wasted opportunity for your company.
  • 6. Visitor’s badge given to employees at their own workplaces. Wasting the talent of HIV positive employees is a wasted opportunity for your company.
  • 7. Direct Mail: Unopenable double-bound report sent to human resources departments. Wasting the talent of HIV positive employees is a wasted opportunity for your company.
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. Brief: Advertise the fact that T-Mobile has a very good coverage in Birmingham. ‘ Big’ idea: Book every single poster in Birmingham for one day.
  • 13. Ariel Pre-opening page on Google Earth making the world appear under water. Turn down to 30 degrees and help stop our planet overheating.
  • 14. National Society for the Prevention of Child Cruelty Blood stains on a row of clothes at baby shops
  • 15. Direct Mail: Toyota MR2 Roadster 'Baby on Hold'
  • 16. Olay - ultra slow motion ad When you fast forward it on a system like Tivo, it plays at normal speed.
  • 17. Man Up - Testicular Cancer We get Dr. Von Hagens to perform a live dissection on TV of a man who died from testicular cancer. As he dramatically slices the testis to demonstrate what the tumor looks and feels like, he says: “ Touch yourself - if you don’t want me to.”
  • 18.  
  • 19.  
  • 20.  
  • 21. QUIT - charity to help smokers stop See the state of your lungs online (with webcam) and on posters (with integrated camera)
  • 22.