Mobile Television<br />a Historical Timeline<br />
Mobile television | What is it?<br />television watched on a handheld device<br />Paid for, free, streamed or downloaded<b...
1925 | Television is not new<br />The first electromechanical television demo is held in 1925<br />http://www.cisco.com/as...
1977 | Microvision<br />The first portable televisions (the MTV-1 or (Microvision)) were made available to the public by C...
Mobile Television: A Historical Timeline<br />1982 | Sony Watchman<br />The Sony Watchman is an early example of a televis...
1995 | ESPN tests mobile<br />ESPN creates a foundation for its future hugely popular mobile app, by sending scoring alert...
2002 | 1 billion mobiles<br />“Mobile phone subscriptions worldwide reach the one billion mark as people increasingly rely...
2003 |MobiTV launches<br />MobiTV brings the first Mobile TV service in the US on the Sprint Network. Other networks soon ...
2003 | iTunes debuts<br />Apple launches iTunes, making 200,000 songs available for purchase. Realizing that users will pa...
2005 | YouTube is born<br />YouTube sparks a revolution—massive numbers of user-generated videos have been uploaded. The p...
2005 | South Korea launches first mobile TV<br />South Korea became the first country in the world to have standardized  m...
2006 | Mobile TV Alliance<br />Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments form The Mobile DTV Alliance...
2007 | Apple’s iPhone<br />Apple’s iPhone changed the mobile playing field. Users can now access and purchase information ...
2009 | Mobile TV Standards<br />The Advanced Television Systems Committee (http://www.atsc.org) paved the way for digital ...
2010 | Netflix app<br />Netflix develops mobile apps for the iPhone and the iPod Touch, so users can stream television sho...
2011 | Most watched Mobile TV<br />(as of May 2011) <br />Mobile Television: A Historical Timeline<br />Source: Mobile TV ...
2011 | Mobile TV Today<br />The number of Americans watching video on their mobile devices increased more than 100% since ...
2011 | Mobile TV Research<br />•Women watch mobile television more than men<br />•Men stream videos online more than women...
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Mobile Television | Historical Timeline

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Mobile Television | Historical Timeline

  1. 1. Mobile Television<br />a Historical Timeline<br />
  2. 2. Mobile television | What is it?<br />television watched on a handheld device<br />Paid for, free, streamed or downloaded<br />http://en.m.wikipedia.org/wiki/Mobile_television<br />IMAGE: http://m.mobitv.com/<br />Mobile Television: A Historical Timeline<br />
  3. 3. 1925 | Television is not new<br />The first electromechanical television demo is held in 1925<br />http://www.cisco.com/assets/sol/sp/video_content/flash/historyoftv/slideshow/index.html<br />Mobile Television: A Historical Timeline<br />
  4. 4. 1977 | Microvision<br />The first portable televisions (the MTV-1 or (Microvision)) were made available to the public by Clive Sinclair in January 1977.<br />SOURCE: http://en.m.wikipedia.org/wiki/Mobile_television<br />Mobile Television: A Historical Timeline<br />
  5. 5. Mobile Television: A Historical Timeline<br />1982 | Sony Watchman<br />The Sony Watchman is an early example of a television that one could carry around, like today’s handheld devices.<br />
  6. 6. 1995 | ESPN tests mobile<br />ESPN creates a foundation for its future hugely popular mobile app, by sending scoring alerts to pagers and exploring mobile options. Today, ESPN transmits millions of videos via mobile apps, and they see mobile as a huge area of growth for paid video content as well. <br />Source: http://www.fiercemobilecontent.com/story/espn-opens-its-mobile-playbook/2009-08-31?utm_medium=nl&utm_source=internal#ixzz1SZGUZtcX<br />Mobile Television: A Historical Timeline<br />
  7. 7. 2002 | 1 billion mobiles<br />“Mobile phone subscriptions worldwide reach the one billion mark as people increasingly rely on them to interact.”<br />SOURCE: http://www.cisco.com/assets/sol/sp/video_content/flash/historyoftv/slideshow/<br />Mobile Television: A Historical Timeline<br />
  8. 8. 2003 |MobiTV launches<br />MobiTV brings the first Mobile TV service in the US on the Sprint Network. Other networks soon follow, and by 2005, MobiTV has 500,000 subscribers.<br />Mobile Television: A Historical Timeline<br />
  9. 9. 2003 | iTunes debuts<br />Apple launches iTunes, making 200,000 songs available for purchase. Realizing that users will pay to download content, iTunes implemented video support in 2005 and began making television and movies available for purchase and download.<br />Mobile Television: A Historical Timeline<br />
  10. 10. 2005 | YouTube is born<br />YouTube sparks a revolution—massive numbers of user-generated videos have been uploaded. The power to create video stars is now in the hands of everyday internet users. <br />Mobile Television: A Historical Timeline<br />
  11. 11. 2005 | South Korea launches first mobile TV<br />South Korea became the first country in the world to have standardized mobile TV when it started satellite DMB (S-DMB) and terrestrial DMB (T-DMB). South Korea and Japan continue to be leaders in Mobile Television technology. <br />Mobile Television: A Historical Timeline<br />
  12. 12. 2006 | Mobile TV Alliance<br />Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments form The Mobile DTV Alliance to promote open standards for mobile TV and to rapidly develop and adopt mobile TV technology via DVB-H in North America.<br />See: http://en.wikipedia.org/wiki/Mobile_DTV_Alliance<br />Image © Wired http://www.wired.com/images_blogs/epicenter/2009/07/mobile_tv.jpg<br />Mobile Television: A Historical Timeline<br />
  13. 13. 2007 | Apple’s iPhone<br />Apple’s iPhone changed the mobile playing field. Users can now access and purchase information and entertainment anytime and almost anywhere. The larger screen is more conducive to watching television and videos. The iPhone comes with iTunes and the ability to watch and download video.<br />Mobile Television: A Historical Timeline<br />
  14. 14. 2009 | Mobile TV Standards<br />The Advanced Television Systems Committee (http://www.atsc.org) paved the way for digital television to play on all mobile devices across America by setting technical specification standard for mobile television. Mobile TV standards vary across the world.<br />Source: http://techcrunch.com/2009/10/16/mobile-digital-tv-standard-adopted-in-the-u-s-of-a/<br />Mobile Television: A Historical Timeline<br />
  15. 15. 2010 | Netflix app<br />Netflix develops mobile apps for the iPhone and the iPod Touch, so users can stream television shows and movies onto their phones. <br />Source: http://netflix.mediaroom.com/index.php?s=43&item=366<br />Mobile Television: A Historical Timeline<br />
  16. 16. 2011 | Most watched Mobile TV<br />(as of May 2011) <br />Mobile Television: A Historical Timeline<br />Source: Mobile TV World http://www.mobiletvworld.com/post/2011/05/20/MobiTVs-Top-Ten-Most-Watched-Live-Events.aspx<br />
  17. 17. 2011 | Mobile TV Today<br />The number of Americans watching video on their mobile devices increased more than 100% since 2009. Internet video streaming also increased, particularly with younger users. <br />Mobile Television: A Historical Timeline<br />Source: Nielsen research. http://www.mobiletvworld.com/documents/State%20of%20the%20Media%20-%20Nielsen%20Cross%20Platform%20Report-q1-2011.pdf<br />
  18. 18. 2011 | Mobile TV Research<br />•Women watch mobile television more than men<br />•Men stream videos online more than women<br />•Age groups 25-34, 35-49 and 50-64 each dominating a specific platform.<br /> <br /><ul><li>Adults 50-64 make up the largest segment of the traditional TV audience (25%).
  19. 19. The largest segment of the Internet video audience is Adults 35-49 (27%)
  20. 20. The largest segment of the mobile video audience is 25-34 year olds (30%).
  21. 21. Younger Americans are continuing a trend toward streaming video online. Those 12-17 spend a third of their Internet time watching video (Nielsen) </li></ul>Mobile Television: A Historical Timeline<br />Source: Nielsen research. http://www.mobiletvworld.com/documents/State%20of%20the%20Media%20-%20Nielsen%20Cross%20Platform%20Report-q1-2011.pdf<br />

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