making sense of social media | strategies that convert

998 views
900 views

Published on

I’m PASSIONATE about helping business owners and entrepreneurs get results with social media! I’ve been breathing, eating and sleeping social media since 2007 and while some call me an expert, I call myself a student.

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
998
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

making sense of social media | strategies that convert

  1. 1. makingsenseofsocialmedia.org Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff
  2. 2. About Lorri makingsenseofsocialmedia.org
  3. 3. Social Strategies that Convert: Strategy #1: Facebook makingsenseofsocialmedia.org
  4. 4. Facebook is like a Revolving Door of Changes makingsenseofsocialmedia.org
  5. 5. You MUST be a storyteller to create Authenticity makingsenseofsocialmedia.org
  6. 6. Let other’s share their stories on your page makingsenseofsocialmedia.org
  7. 7. Your Facebook Cover Photo is like a First Impression makingsenseofsocialmedia.org
  8. 8. Your Facebook Cover Photo is like a First Impression makingsenseofsocialmedia.org
  9. 9. Creating Facebook Contests that Help Grow Your Business makingsenseofsocialmedia.org
  10. 10. The Facebook $1 Ad Trick 1. Go to facebook.com/ads/create 2. Click on “Page Post Engagement” 3. Click on “keep my ad up to date by automatically promoting my most recent post” 4. Click on “target ONLY your fans”*** 5. Set your budget to $1 per day 6. Click save and you’re done! makingsenseofsocialmedia.org
  11. 11. DO NOT DO THIS!! makingsenseofsocialmedia.org
  12. 12. Social Strategies that Convert: Strategy #2: Pinterest makingsenseofsocialmedia.org
  13. 13. Who Buys from Pinterest? makingsenseofsocialmedia.org
  14. 14. Current ecommerce stats: 41% of online purchases are influenced by Pinterest makingsenseofsocialmedia.org
  15. 15. makingsenseofsocialmedia.org
  16. 16. Make your Pins a 24/7 Goldmine: makingsenseofsocialmedia.org
  17. 17. Set up your boards in a way that gets you noticed: makingsenseofsocialmedia.org
  18. 18. Types of Viral Pins: makingsenseofsocialmedia.org
  19. 19. Types of Viral Pins: makingsenseofsocialmedia.org
  20. 20. Enable Viral Pinning: makingsenseofsocialmedia.org
  21. 21. makingsenseofsocialmedia.org
  22. 22. Free [or nearly Free] Pinterest Tools: infogr.am makingsenseofsocialmedia.org
  23. 23. Free [or nearly Free] Pinterest Tools: canva.com makingsenseofsocialmedia.org
  24. 24. Want even more exposure? makingsenseofsocialmedia.org
  25. 25. Social Strategies that Convert: Strategy #3: LinkedIn makingsenseofsocialmedia.org
  26. 26. 7 Keys to List Building Success using LinkedIn: 1. Search to see that your market is on LinkedIn 2. Create giveaways, such as a report, video series, ebook 3. Create a group around your markets interest, or even indirect interest. Do NOT use your business name [unless you are Donald Trump]. 4. Share YOUR links / website in other groups that are relevant to your market. Only do this once or twice per week. makingsenseofsocialmedia.org
  27. 27. 7 Keys to List Building Success using LinkedIn: 5. Post articles in groups between 8-9 AM EST. This provides the opportunity for your post to be featured in the daily email. 6. Monday through Thursday are the best days for marketing on LinkedIn. 7. Provide remarkable content and valuable insight. makingsenseofsocialmedia.org
  28. 28. I can most easily be reached online: facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff Other contact information: social@lorriratzlaff.com lorriratzlaff.com makingsenseofsocialmedia.org 604.852.0695 makingsenseofsocialmedia.org
  29. 29. makingsenseofsocialmedia.org For packages and rates: Please contact me. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff

×