This is a brief rundown on how Financial Advisors can utilize Social Media for their business advancement. Making Sense of Social Media with Lorri Ratzlaff

1. THE POWER OF
SOCIAL MEDIA
FOR THE
FINANCIAL
ADVISOR
MAKING SENSE
OF SOCIAL MEDIA
WITH
LORRI RATZLAFF
WWW.MAKINGSENSEOFSOCIALMEDIA.ORG

2. A POORLY PLANNED AND
EXECUTED SOCIAL MEDIA
PRESENCE IS WORSE THAN NO
PRESENCE AT ALL.
LORRI RATZLAFF | @LORRIRATZLAFF
WWW.MAKINGSENSEOFSOCIALMEDIA.ORG

3. WWW.MAKINGSENSEOFSOCIALMEDIA.ORG
IT'S SO HARD TO SHARE
MY THOUGHTS PUBLICLY.
WARREN NEWMAN, ENTREPRENEUR
I HAVE IDEAS BUT I DON'T
KNOW HOW TO ATTRACT OR
BUILD AN AUDIENCE.
LAURA HUGHES, DATA ANALYST

4. CREATE
Educational,
informative,
interesting,
compelling &
compliant content
SHARE
Share it with the
world through your
favourite social
media channels
such as Instagram,
Snapchat and
Facebook.
Create content
interesting and
compelling enough
that people WANT to
connect with you. We
no longer live in a
world of "buy it
because I said so"
billboard type of
mentality.
CONNECT
WWW.MAKINGSENSEOFSOCIALMEDIA.ORG

5. HAVE A PLAN
Determine your best audience, your
desired outcome from using social
media marketing, your commitment
to making it work then schedule post
ideas into a content calendar. Also,
schedule time to engage with your
readers and fans.
WWW.MAKINGSENSEOFSOCIALMEDIA.ORG

6. WWW.MAKINGSENSEOFSOCIALMEDIA.ORG
A LOT OF PEOPLE
FAIL AT MAXIMIZING
SOCIAL MEDIA
What are some of the reasons?
CONSISTENCY
QUALITY
PRESENTATION
ACCESSIBILITY

7. WWW.MAKINGSENSEOFSOCIALMEDIA.ORG
HOW TO FIX THE FAILS
POST MORE FREQUENTLY & ON A TIME-
BASED SCHEDULE
USE BEAUTIFUL & MEANINGFUL IMAGERY
& VIDEOS
CHOOSE YOUR SOCIAL MEDIA
PLATFORMS WISELY - GO WHERE THE
PEOPLE ARE
BE OPEN & HONEST

8. info@makingsenseofsocialmedia.org
EMAIL
www.makingsenseofsocialmedia.org
WEBSITE

9. THANK YOU
HAVE A NICE DAY!