ADVOCACY THROUGH SOCIAL MEDIA Putting All together
Session Outline :• Do’s and Don’ts in SM Campaigns.• Tips• Exercise
10 Social Media Do`s• Before developing, identify the 4W: WHAT, WHO, WHEN and WHY.• Clear out the goal. Either you want to approach a new niche market or you want to attract younger community members, be specific so that your messages are targeted.• Be in consistence with the value proposition that your Organization / Group offers.• Carefully check the content before submitting. Always think the instant word of mouth.• Build a community instead of audience and trusted relationships instead of campaigns only.
10 Social Media Do`s• Offer valuable (and even exclusive) content for the targeted audience.• Listen to your audience and respond immediately and wisely. Receive activities’ feedback and integrate into your campaign strategy.• Keep a coherence image and attitude in different channels.• Measure your achievements. Define goals and Key performance indicators. Make sure you measure and review your strategy based on the results.• Be different and unique.
10 Social Media Donts• Don`t build it independently of your offline strategy.• Don`t advertise, engage your community.• Don`t shout, listen to conversations.• Don`t execute, interact with the people.• Don`t focus on activities’ perception, but on the feelings when youth attend your activities.• Don`t create a circle of fans but a circle of trust.• Don`t dictate, be democratic and community-oriented.• Don`t only ask, reward with gifts and information.• Don`t lie, be always authentic and faithful.• Don`t create promotion value but added value.
Tips for designing and running Social Media Campaigns1. Set up goals of your campaign2. Have a related to your activity non-expensive award3. Use a simple, easy to use participation tool4. Use all Social Media functionalities and tools5. Promote the contest both in online and offline channels6. The post-contest effect is invaluable, Use it!
Exercise .. Putting all together• Create Facebook Account for your initiative and update the profile.• Create Facebook Fan Page and update the setting.• Create a Facebook Groups for group discussions.• Using Movie Maker, Create 1-2 minutes video.• Upload the video on YouTube.• Using Blogger, Create a blog for your inititive.• Post three posts with videos and photos.• Linking the networks with each other.