3. 10 Social Media Do`s
• Before developing, identify the 4W: WHAT, WHO, WHEN
and WHY.
• Clear out the goal. Either you want to approach a new niche
market or you want to attract younger community members,
be specific so that your messages are targeted.
• Be in consistence with the value proposition that your
Organization / Group offers.
• Carefully check the content before submitting. Always think
the instant word of mouth.
• Build a community instead of audience and trusted
relationships instead of campaigns only.
4. 10 Social Media Do`s
• Offer valuable (and even exclusive) content for the
targeted audience.
• Listen to your audience and respond immediately
and wisely. Receive activities’ feedback and
integrate into your campaign strategy.
• Keep a coherence image and attitude in different
channels.
• Measure your achievements. Define goals and Key
performance indicators. Make sure you measure and
review your strategy based on the results.
• Be different and unique.
5. 10 Social Media Don'ts
• Don`t build it independently of your offline strategy.
• Don`t advertise, engage your community.
• Don`t shout, listen to conversations.
• Don`t execute, interact with the people.
• Don`t focus on activities’ perception, but on the feelings
when youth attend your activities.
• Don`t create a circle of fans but a circle of trust.
• Don`t dictate, be democratic and community-oriented.
• Don`t only ask, reward with gifts and information.
• Don`t lie, be always authentic and faithful.
• Don`t create promotion value but added value.
7. Tips for designing and running Social Media Campaigns
1. Set up goals of your campaign
2. Have a related to your activity non-expensive award
3. Use a simple, easy to use participation tool
4. Use all Social Media functionalities and tools
5. Promote the contest both in online and offline channels
6. The post-contest effect is invaluable, Use it!
8. Exercise .. Putting all together
• Create Facebook Account for your initiative and
update the profile.
• Create Facebook Fan Page and update the
setting.
• Create a Facebook Groups for group discussions.
• Using Movie Maker, Create 1-2 minutes video.
• Upload the video on YouTube.
• Using Blogger, Create a blog for your inititive.
• Post three posts with videos and photos.
• Linking the networks with each other.
