Finally… don’t be afraid to let your personality shine! People want to engage with other people…not robots!
Social Marketing for Small Businesses
Social Marketing for Small Business Angela Quisumbing Co-founder
Social Marketing Defined?Social Marketing is a process that uses marketing principles and techniques toinfluence target audience behaviors that will benefit society, as well as theindividual. This strategically oriented discipline relies on creating,communicating, delivering, and exchanging offerings that have positive value forindividuals, clients, partners, and society at large. -Social Marketing QuarterlySocial marketing injects humanity into the delivery and reception of businesscommunications by emphasizing relationships and meaningful experienceswith people rather than simple transactions with publics. -Shannon Paul, VeryOfficial BlogConnecting and engaging with people, youraudience on a regularly basis!
Why you need to get social? Etiquette Engage Establish partnerships! Ask the experts!
What you need to get social• Goals• A plan• Content Strategy o Frequency o Topics o Editorial Calendar• Secure your social accounts• Secure your domain for your website• Start a Blog
What you need to get socialPersonality•Be transparent!•Be yourself!
How to use social media• Know your audience• Engage with your customers & potential partners• Create Value• Schedule your content• Monitor and listen• Measure - what is working• Do what makes sense for you
What to post• News • Products/Services• Articles • Events• Photos • Relevant• Testimonials information• Quotes • Gratitude• Giveaways • Special Sales
Social Media Don’tsStart if you cant commitThink its easyUse your numbers as a measurement toolAlways self-promoteBe afraid
Social Media Marketing Tips• Surround yourself with the experts online• IRL is still important• Integrate with traditional media• Let customers know where to find you• Be real• Be consistent• Be responsive• Be proactive