This document discusses how the internet has scaled exponentially over time despite predictions it would not be able to. It outlines the continued growth expected in internet users, connected devices, cloud computing, and online activity. However, it also notes potential risks from increasing security threats from attacks growing in size and frequency. The document proposes distributing content globally at the network edge through Akamai's platform as a solution to continue scaling the internet to meet future demands while improving security, performance and reducing costs.

1. Can the Internet Scale?
Paul Sagan, President & CEO, Akamai
January 24, 2012
©2012 Akamai

2. Agenda
History of Predictions: Sky Didn’t Fall on the Internet
Exponential Growth So Far & Going Forward
Real Risks: Clouds on the Horizon, Increasing Security Threats
Scaling for the Future at the Edge
©2012 Akamai

3. Sky Didn’t Fall on the Internet
2002: “The network itself 2007: “Traffic growth could 2007: “ISPs are 2010: “It’s an open
could begin to unravel…” choke Net by 2010.” particularly worried.” question whether the
Internet can keep up.”
1995 2000 2005 2010
1995: The Internet will 2004: “Internet is deteriorating 2007: “…today’s networks 2008: “Internet’s
“catastrophically collapse” and close to collapse.” are not remotely prepared.” current network
in 1996. architecture will reach
the limits of its capacity
by 2010.″
©2012 Akamai

4. But it DID Scale
2011 TOTAL
UNIQUE IP COUNT1
607M
200
Millions of unique IP addresses2
175
150
125
100
2008 TOTAL
75 374M
50
Europe
25
US
0 Asia
2008 2009 2010 2011 Rest of world
Sources: 1Akamai State of the Internet Report
2Unique IP Addresses connecting to Akamai in Q3 of each year
©2012 Akamai

5. But it DID Scale
HIGH-SPEED BROADBAND ADOPTION1
40
Q3 2011
GLOBAL
AVERAGE
35 29%
30
Adoption %2
25
Q3 2008
GLOBAL
20 AVERAGE
19%
15
10
5 Europe
US
0
Asia
2008 2009 2010 2011 Rest of world
Sources: 1 Akamai State of the Internet Report
2 Percentage of connections >5 Mbps to Akamai in Q3 of each year
©2012 Akamai

6. Exponential Growth Going Forward
Internet Connected Mobile Internet Online eCommerce
Users Devices Users (%) Ad Spend Sales
5 50 50 2,500
400
% of Mobile Internet Users (worldwide)
Billions of USD (worldwide)
Billions of Devices (worldwide)
Billions of Users (worldwide)
4 40
Billions of USD (worldwide)
40 300 2,000
3 30
30 200 1,500
2 20 100
20 1,000
1 10 10 50 500
0 0 0
0 0
Sources: 1eTForecasts 2Internet World Stats 3National Science Foundation 4IDC
5IMS Research 6Cisco 7Ericsson 8Zenith Optimedia 9eMarketer 10Goldman Sachs
©2012 Akamai

7. Storm Clouds on the Horizon
1. New demands from cloud computing
2. Increasing security threats
©2012 Akamai

8. Storm Clouds on the Horizon
50% increase in the By 2020, one-third
adoption of enterprise of all data will live in
cloud solutions over or pass through
the last two years1 public and private
clouds2
Sources: 1Akamai 2Cisco
©2012 Akamai

9. The Promise is Clear
Faster On-Demand Lower Accelerated
Implementation Access Cost Innovation
©2012 Akamai

10. Shift to the Cloud is Driving More Traffic Online
©2012 Akamai

11. The Internet: Simple on the Outside…
The Internet
Data center End-User
©2012 Akamai

12. …But Complex on the Inside
Thousands of
Numerous networks
Applications
The Internet
Data center
Increasing
Threats
Millions of users
Billions of
on myriad devices
Configurations
©2012 Akamai

13. Top CIO Concerns With Cloud Computing
Security
Availability
Performance
Cost
Standards
#1 #2 #3 #4 #5
Source: CIO Survey IDC
©2012 Akamai

14. Attacks Increasing in Visibility
©2012 Akamai

15. Attacks Increasing in Number
N U M B E R O F D D o S AT TA C K S S E E N B Y A K A M A I
600
500
Number of Attacks
400
300
200
100
0
2009 2010 2011
Source: Akamai
©2012 Akamai

16. Attacks Increasing in Size
S I Z E O F D D o S AT TA C K S
110
100
100
Size of Peak Attack Traffic (Gbps)
90
80
70
60
49
50
40
40
30
24
20 17
10
10
0
20051 20061 20071 20081 20091 20101
Sources: 1Arbor Networks, 2Akamai
*Estimate based on Akamai forecast
©2012 Akamai

17. Attacks Increasing in Size
S I Z E O F D D o S AT TA C K S
1,600
1,600
110
100
100
Size of Peak Attack Traffic (Gbps)
1,400
90
1,200
80
70
1,000
60
800
49
50
600 40
40
30
400 24
20 17
200
10
10
24
0
200522
2005 20062 2
2006 200720072 20082 20082 2
2 2009 20092 2
2010 20102 1
2016*
Sources: 1Arbor Networks, 2Akamai
*Estimate based on Akamai forecast
©2012 Akamai

18. Solution: Distribute Globally, Deliver Locally
The Internet
©2012 Akamai

19. Scaling for the Future
THE AKAMAI INTELLIGENT PLATFORM™
So businesses can:
The leading cloud-based platform for delivering secure, high-performing
• Securely leverage
user experiences to any device, anywhere. the cloud
• Simplify business infrastructure
• Reduce cost
• Accelerate innovation
Global distribution Delivering: scale
Unmatched
• 650+ cities •
• 1 trillion Security
Robust requests/day
• 75 countries •
• Top performance
30+ petabytes/day
• 1,900 networks •
• 10+ million concurrent streams
Instant scale
• Actionable insights
©2012 Akamai

20. Thank You
paul@akamai.com
©2012 Akamai