Handelsblatt. Akamai CEO keynote. 2012

  • 752 views
Uploaded on

Can the Internet Scale?

Can the Internet Scale?

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
752
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Can the Internet Scale?Paul Sagan, President & CEO, AkamaiJanuary 24, 2012 ©2012 Akamai
  • 2. AgendaHistory of Predictions: Sky Didn’t Fall on the InternetExponential Growth So Far & Going ForwardReal Risks: Clouds on the Horizon, Increasing Security ThreatsScaling for the Future at the Edge ©2012 Akamai
  • 3. Sky Didn’t Fall on the Internet 2002: “The network itself 2007: “Traffic growth could 2007: “ISPs are 2010: “It’s an open could begin to unravel…” choke Net by 2010.” particularly worried.” question whether the Internet can keep up.” 1995 2000 2005 20101995: The Internet will 2004: “Internet is deteriorating 2007: “…today’s networks 2008: “Internet’s“catastrophically collapse” and close to collapse.” are not remotely prepared.” current networkin 1996. architecture will reach the limits of its capacity by 2010.″ ©2012 Akamai
  • 4. But it DID Scale 2011 TOTAL UNIQUE IP COUNT1 607M 200 Millions of unique IP addresses2 175 150 125 100 2008 TOTAL 75 374M 50 Europe 25 US 0 Asia 2008 2009 2010 2011 Rest of worldSources: 1Akamai State of the Internet Report2Unique IP Addresses connecting to Akamai in Q3 of each year ©2012 Akamai
  • 5. But it DID Scale HIGH-SPEED BROADBAND ADOPTION1 40 Q3 2011 GLOBAL AVERAGE 35 29% 30 Adoption %2 25 Q3 2008 GLOBAL 20 AVERAGE 19% 15 10 5 Europe US 0 Asia 2008 2009 2010 2011 Rest of worldSources: 1 Akamai State of the Internet Report2 Percentage of connections >5 Mbps to Akamai in Q3 of each year ©2012 Akamai
  • 6. Exponential Growth Going Forward Internet Connected Mobile Internet Online eCommerce Users Devices Users (%) Ad Spend Sales 5 50 50 2,500 400 % of Mobile Internet Users (worldwide) Billions of USD (worldwide) Billions of Devices (worldwide)Billions of Users (worldwide) 4 40 Billions of USD (worldwide) 40 300 2,000 3 30 30 200 1,500 2 20 100 20 1,000 1 10 10 50 500 0 0 0 0 0Sources: 1eTForecasts 2Internet World Stats 3National Science Foundation 4IDC5IMS Research 6Cisco 7Ericsson 8Zenith Optimedia 9eMarketer 10Goldman Sachs ©2012 Akamai
  • 7. Storm Clouds on the Horizon 1. New demands from cloud computing 2. Increasing security threats ©2012 Akamai
  • 8. Storm Clouds on the Horizon 50% increase in the By 2020, one-third adoption of enterprise of all data will live in cloud solutions over or pass through the last two years1 public and private clouds2Sources: 1Akamai 2Cisco ©2012 Akamai
  • 9. The Promise is Clear Faster On-Demand Lower AcceleratedImplementation Access Cost Innovation ©2012 Akamai
  • 10. Shift to the Cloud is Driving More Traffic Online ©2012 Akamai
  • 11. The Internet: Simple on the Outside… The InternetData center End-User ©2012 Akamai
  • 12. …But Complex on the Inside Thousands ofNumerous networksApplications The InternetData center Increasing Threats Millions of users Billions of on myriad devices Configurations ©2012 Akamai
  • 13. Top CIO Concerns With Cloud Computing Security Availability Performance Cost Standards #1 #2 #3 #4 #5Source: CIO Survey IDC ©2012 Akamai
  • 14. Attacks Increasing in Visibility ©2012 Akamai
  • 15. Attacks Increasing in Number N U M B E R O F D D o S AT TA C K S S E E N B Y A K A M A I 600 500 Number of Attacks 400 300 200 100 0 2009 2010 2011Source: Akamai ©2012 Akamai
  • 16. Attacks Increasing in Size S I Z E O F D D o S AT TA C K S 110 100 100 Size of Peak Attack Traffic (Gbps) 90 80 70 60 49 50 40 40 30 24 20 17 10 10 0 20051 20061 20071 20081 20091 20101Sources: 1Arbor Networks, 2Akamai*Estimate based on Akamai forecast ©2012 Akamai
  • 17. Attacks Increasing in Size S I Z E O F D D o S AT TA C K S 1,600 1,600 110 100 100 Size of Peak Attack Traffic (Gbps) 1,400 90 1,200 80 70 1,000 60 800 49 50 600 40 40 30 400 24 20 17 200 10 10 24 0 200522 2005 20062 2 2006 200720072 20082 20082 2 2 2009 20092 2 2010 20102 1 2016*Sources: 1Arbor Networks, 2Akamai*Estimate based on Akamai forecast ©2012 Akamai
  • 18. Solution: Distribute Globally, Deliver Locally The Internet ©2012 Akamai
  • 19. Scaling for the Future THE AKAMAI INTELLIGENT PLATFORM™ So businesses can: The leading cloud-based platform for delivering secure, high-performing • Securely leverage user experiences to any device, anywhere. the cloud • Simplify business infrastructure • Reduce cost • Accelerate innovation Global distribution Delivering: scale Unmatched • 650+ cities • • 1 trillion Security Robust requests/day • 75 countries • • Top performance 30+ petabytes/day • 1,900 networks • • 10+ million concurrent streams Instant scale • Actionable insights ©2012 Akamai
  • 20. Thank Youpaul@akamai.com ©2012 Akamai