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Tom uk soti_final_without video.4.21.15

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The connected world around us is evolving at a breath taking pace. Some people refer to it as the Internet of Things, others call it The Internet of Everything or the “hyperconnected world.” Whatever you choose to call it, we are becoming a world in which billions of people, tens of billions of machines, and countless petabytes of information are all interlinked and in which instantaneous and intelligent access becomes the expectation. In this presentation, Akamai CEO and co-founder Dr. Leighton outlines four Grand Challenges created as a result of the massive quantities of video moving online, the rising movement of online transactions and media to mobile devices, an ever-increasing frequency and sophistication of security attacks and the rapid migration of enterprise applications to the cloud.

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Tom uk soti_final_without video.4.21.15

  1. 1. Solving the Grand Challenges Dr. Tom Leighton CEO and Co-Founder, Akamai Technologies
  2. 2. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. The Internet of Things… The Internet of Everything… The Hyperconnected World…
  3. 3. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Everyone and everything is getting connected.
  4. 4. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
  5. 5. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ENORMOUS EXPECTATIONS
  6. 6. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Fast, affordable IP access in the workplace and branch office The ultimate in video quality over IP at scale The web must be secure Instant web performance for any device, anywhere GRAND CHALLENGES
  7. 7. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. GRAND CHALLENGE FOR MEDIA The ultimate in video quality over IP at scale
  8. 8. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. What a Difference a Few Years Makes… 63% CAGR 29 PETABYTES IN 2010 FIFA World Cup 222 PETABYTES IN 2014 12 PETABYTES IN 2010 Winter Olympics 81 PETABYTES IN 2014
  9. 9. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 12,000 8,000 6,000 4,000 2,000 10,000 2000 2002 2004 2006 2008 2010 2012 2014 0 10 20 30 PeakTbps ~2020 >26 Tbps >60% CAGR Traffic Growth on Akamai’s Platform FUTURE DEMAND 2.5B Primetime Viewers x 10 Mbps ~25,000 Tbps
  10. 10. ©2015 AKAMAI | FASTER FORWARDTM WILL VIDEO BREAK THE INTERNET?
  11. 11. ©2015 AKAMAI | FASTER FORWARDTM The Scalability Challenge
  12. 12. ©2015 AKAMAI | FASTER FORWARDTM The Last Mile Has Enormous Capacity 400M Lines 10,000 Tbps X 25 Mbps
  13. 13. ©2015 AKAMAI | FASTER FORWARDTM The Problem is at the Core Cloud Data Centers 100 Major Networks 500 Tbps X 5 Tbps
  14. 14. ©2015 AKAMAI | FASTER FORWARDTM The Problem is at the Core Cloud Data Centers 500 Tbps 25,000 Tbps 2% of what we need! =
  15. 15. ©2015 AKAMAI | FASTER FORWARDTM Akamai Servers The Akamai Approach: A Massively Distributed Platform
  16. 16. ©2015 AKAMAI | FASTER FORWARDTM Akamai Servers ✓ ✓ ✓ ✓ ✓ ✓✓ The Akamai Approach: A Massively Distributed Platform
  17. 17. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Akamai Servers The Future: Extending the Platform to every home, office, and device ✓ ✓ ✓ ✓ ✓ ✓✓
  18. 18. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. GRAND CHALLENGE FOR PERFORMANCE Instant web performance for any device, anywhere
  19. 19. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Web Pages Are Slowing Down! Typical Page Size Typical # of Objects Mobile Penetration Avg. Page Load Time (Sec.) 1,622 Kb 112 30% 10.7 1,081 Kb 101 19% 7.2 20142013 788 Kb 88 9% 6.6 2012 Source: httparchive.org, Akamai, Radware
  20. 20. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Mobile Internet Access is SLOW because… …the mobile network architecture was not designed for the Web
  21. 21. ©2015 AKAMAI | FASTER FORWARDTM Speed Matters: Conversion Rate vs. Load Time ConversionRate(%) 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11+ Population Conversion Rate (%) Page Load Time (Sec) Page Performance & Site Conversion – Feb 2012
  22. 22. ©2015 AKAMAI | FASTER FORWARDTM Speed Matters: Consumer Reaction to Slow Mobile Apps 40%20% 30%10%0% Switch to a competitor’s app 34% Less likely to purchase 31% Negative brand perception 24% Source: Forrester
  23. 23. ©2015 AKAMAI | FASTER FORWARDTM Akamai Makes the Web Faster DSA: Acceleration of dynamic sites using network optimization DSD: Caching of static objects for offload & availability; some performance gain Ion: Optimized performance for any device, any user, anywhere
  24. 24. ©2015 AKAMAI | FASTER FORWARDTM Akamai Ion is Now… FASTER | EASIER | SMARTER ION STANDARD & ION PREMIER
  25. 25. ©2015 AKAMAI | FASTER FORWARDTM Simple Front-End Optimization* Image Compression* Resource Domain Sharding Advanced Offload* Mobile Detect and Redirect Device Characteristics Content Targeting Real User Monitoring * Introduced or enhanced in 2014 Ion Standard Includes the caching from DSD, all the acceleration from DSA and more, with a focus on situational awareness
  26. 26. ©2015 AKAMAI | FASTER FORWARDTM Simple Front-End Optimization* Image Compression* Resource Domain Sharding Advanced Offload* Mobile Detect and Redirect Device Characteristics Content Targeting Real User Monitoring Advanced Front-End Optimization* Advanced Cellular Optimizations* Enhanced Large File Downloads* DNS, Page & Resource Prefetching Origin Health Reporting* Fast DNS* Image Placeholders EdgeStart SHUTR * Introduced or enhanced in 2014 Ion Premier Includes the caching from DSD, all the acceleration from DSA and more, with a focus on situational awareness +
  27. 27. ©2015 AKAMAI | FASTER FORWARDTM Simple Front-End Optimization* Image Compression* Resource Domain Sharding Advanced Offload* Mobile Detect and Redirect Device Characteristics Content Targeting Real User Monitoring Advanced Front-End Optimization* Advanced Cellular Optimizations* Enhanced Large File Downloads* DNS, Page & Resource Prefetching Origin Health Reporting* Fast DNS* Image Placeholders EdgeStart SHUTR * Introduced or enhanced in 2014 Mobile-Focused Features Includes the caching from DSD, all the acceleration from DSA and more, with a focus on situational awareness +
  28. 28. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Improved Performance Over DSA 15-60% Faster with Ion Standard 20-95% Faster with Ion Premier 0% 20% 80% 40% 60% 100% 120% MedianRange Performance Over DSA Ion Standard Ion Premier
  29. 29. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Cellular Case Study (eCommerce) 50% Faster than DSA with Ion Standard Ion Premier DSA 7.0 10.5 5 Cellular Transaction Time (Seconds) 1142 310 6 7 98 10
  30. 30. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Akamai vs. the Competition: Ion is… Competitor 1 Origins: NA, APAC FASTER 71–148% Competitor 2 Origins: NA, EU FASTER 30–110% Competitor 3 Origins: NA FASTER 49–65% Competitor 4 Origins: EU, APAC FASTER 41–91% more users under 2 seconds with Akamai Ion Premier (cellular)46X
  31. 31. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Case Study: Blue Triangle Technologies Clothing Retailer Specialty Apparel Store in annual revenue gained by using Akamai Ion Major Sporting Goods $15.6M in annual revenue gained by using Akamai Ion $3M increase in conversion rates by using Akamai DSA 26%
  32. 32. ©2015 AKAMAI | FASTER FORWARDTM The web must be secure GRAND CHALLENGE FOR SECURITY
  33. 33. ©2015 AKAMAI | FASTER FORWARDTM NOTHING
  34. 34. ©2015 AKAMAI | FASTER FORWARDTM NOTHING
  35. 35. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
  36. 36. ©2015 AKAMAI | FASTER FORWARDTM
  37. 37. ©2015 AKAMAI | FASTER FORWARDTM 10/19/309/299/289/279/269/259/24 120,000+ UNIQUE ATTACK PAYLOADS Exploit Announced
  38. 38. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Major Attacks on Akamai Customers Typical Attack Size 10s of Gbps Attacks are originating from all geographies and are moving between geographies during the attack Large Attack Size 100s of Gbps Number of DDoS Attacks PROTECTED 2010 2011 2012 2013 2014 991 1317 2002 2936 4316 0 1000 2000 3000 4000 5000
  39. 39. ©2015 AKAMAI | FASTER FORWARDTM Traditional Solutions Are Insufficient Sufficient Capacity Packet Inspection Proactive vs. Reactive Maintain Performance Data Center Level Defense Data Center Devices Carrier Filtering +
  40. 40. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. + The Akamai Solution (Cloud) Data Centers End User 1 10 100 10000 Origin Traffic 1000 Akamai Traffic 1 10 100 10000 1000 COVERED – Kona Site Defender + PROLEXIC
  41. 41. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. GRAND CHALLENGE FOR ENTERPRISE Fast, affordable IP access in the workplace and branch office
  42. 42. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. LONG DISTANCE Between branch and web applications Internet WAN (MPLS/VPN) “The Trombone Effect” for MPLS & VPN Branches Enterprise Data Center Remote Branch Cloud Provider Branch Networks are SLOW 3rd Party Web Sites
  43. 43. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 10-100X increase in capacity needed video, virtual desktops, collaboration tools, digital displays, backup/archiving, catalogue and software downloads, web apps, PowerPoint Branch Networks are OVERLOADED Internet WAN (MPLS/VPN) “The Trombone Effect” for MPLS & VPN Branches Enterprise Data Center Remote Branch Cloud Provider3rd Party Web Sites
  44. 44. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Akamai is Moving into the Branch Akamai Functionality: And everything else the Akamai Intelligent Platform™ does! • De-Deduplication • Local Caching • Prepositioning of Content • Intelligent Routing • App Acceleration WAN (MPLS/VPN) Enterprise Data Center Remote Branch Cloud Provider3rd Party Web Sites
  45. 45. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. WAN (MPLS/VPN) Enterprise Data Center Remote Branch Cloud Provider3rd Party Web Sites Akamai is Moving into the Branch • Akamai optimizes bandwidth & speeds up applications on the enterprise WAN • Akamai optimizes bandwidth & speeds up applications in the cloud • Akamai offloads the WAN for bandwidth-intensive applications • Akamai adds quality of service to the enterprise cloud network • Akamai provides security for the enterprise cloud network Traffic Prioritization (QoS) Security
  46. 46. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. WAN (MPLS/VPN) Enterprise Data Center Remote Branch Cloud Provider3rd Party Web Sites Akamai is Moving into the Branch • Akamai optimizes bandwidth & speeds up applications on the enterprise WAN • Akamai optimizes bandwidth & speeds up applications in the cloud • Akamai offloads the WAN for bandwidth-intensive applications • Akamai adds quality of service to the enterprise cloud network • Akamai provides security for the enterprise cloud network Traffic Prioritization (QoS) Security (Cisco with Akamai Connect)
  47. 47. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Akamai Connect Speeds Performance Performance Improvement for Corporate Applications and Websites for a Luxury Retailer 6-7X FASTER IN NEW YORK 2-3X FASTER IN PARIS* *The origin for this retailer is located in Paris
  48. 48. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Fast, affordable IP access in the workplace and branch office The ultimate in video quality over IP at scale The web must be secure Instant web performance for any device, anywhere Our goal is to make the Internet fast, reliable, and secure. GRAND CHALLENGES Akamai was created to solve the
  49. 49. ©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 170,000+ Servers 1,300+ Networks 650+ Cities 100+ Countries A GLOBAL PLATFORM All top 60 eCommerce sites All top 30 M&E companies All branches of the U.S. military All top 10 banks DELIVERING 13+ MILLION DOMAINS 40+ million hits per second 2+ trillion deliveries per day 30+ terabits per second ACCELERATING DAILY TRAFFIC OF Akamai Today Delivering 15-30+% of All Web Traffic
  50. 50. ©2015 AKAMAI | FASTER FORWARDTM Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. A Pervasive Platform: • 15,000+ servers • 80+ networks • 33 cities Accelerating: • 3+ million hits per second • 150+ billion deliveries per day • 2+ terabits per second • 10+ petabytes per day Akamai has 300+ customers in the U.K., including 50+ leading retailers Akamai in the U.K.
  51. 51. ©2015 AKAMAI | FASTER FORWARDTM 51 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Thank You

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