Akamai: From Theory to Practice

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Presented by Akamai CEO Tom Leighton at the MIT Colloquium event October 30, 2013.

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  • Akamai: From Theory to Practice

    1. 1. Akamai: From Theory to Practice Dr. Tom Leighton CEO and Co-Founder, Akamai Technologies Professor of Applied Mathematics, MIT (on leave)
    2. 2. Agenda Managing a state-of-the-art Web presence Akamai’s role in the Internet Our evolution from theory to practice Three grand challenges ©2013 AKAMAI | FASTER FORWARDTM
    3. 3. Managing a State of the Art Web Presence • • • • • • • • • • • Web servers Local load balancers Application servers SSL and authentication servers Video streaming infrastructure Managing third party content Compression & connection management servers IDS & IPS servers DNSSec & IPv6 support Mobile app infrastructure Redundant data centers & failover ©2013 AKAMAI | FASTER FORWARDTM
    4. 4. The Web: Simple on the Outside… End-Users Internet ©2013 AKAMAI | FASTER FORWARDTM
    5. 5. …but Problematic on the Inside 12,000 networks connected by peering points (Cloud) Datacenters AT&T End-Users X Level 3 X Cogent ©2013 AKAMAI | FASTER FORWARDTM
    6. 6. The Akamai Solution AT&T (Cloud) Datacenters End-Users X Level 3 Akamai Server X Cogent ©2013 AKAMAI | FASTER FORWARDTM
    7. 7. The Akamai Cloud Today A Global Platform: • • • • 141,000+ Servers 1,200+ Networks 650+ Cities 90 Countries Delivering 250,000+ Domains • • • • All top 60 eCommerce sites All top 30 M&E companies 9 of the top 10 banks 13 of the top 15 largest auto manufacturers Accelerating Daily Traffic of: • 10+ terabits per second • 25+ million hits per second • 2+ trillion deliveries/day • 100+ petabytes/day • 10+ million concurrent streams 15–30+% of Web Traffic ©2013 AKAMAI | FASTER FORWARDTM
    8. 8. Our Evolution From Theory to Practice Fall 1998: Incorporation 1995 – 1998: Academic Research at MIT 1995 1996 1997 2004 Onward: Growing a Profitable Company 1999 – 2001: Bubble Mania Akamai IPO 1998 1999 2000 2001 2002 2010: $1B Milestone 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013+ 2001 – 2003: The Bubble Burst February 1999: Victoria’s Secret Flash Crowd Akamai Goes Live 2013+: Road to $5B: Innovation & Global Expansion Fall 1997 – Spring 1998: $50K Competition ©2013 AKAMAI | FASTER FORWARDTM
    9. 9. THE INTERNET HAS COME A LONG WAY… Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. …BUT WE’RE REALLY ©2013 AKAMAI | FASTER FORWARDTM
    10. 10. EVERYONE AND EVERYTHING IS GETTING CONNECTED Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    11. 11. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    12. 12. The Internet of Things Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. The Internet of Everything The Hyperconnected World ©2013 AKAMAI | FASTER FORWARDTM
    13. 13. ENORMOUS EXPECTATIONS Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    14. 14. Instant Web performance for any device, anywhere The Web The ultimate must be in video secure quality over IP Grow revenue opportunities with fast, personalized at scale web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    15. 15. Instant Web performance for any device, anywhere The Web The ultimate must be in video secure quality over IP Grow revenue opportunities with fast, personalized at scale web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    16. 16. GRAND CHALLENGE FOR PERFORMANCE Instant Web performance for any device, anywhere Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    17. 17. The Performance Challenge Time to Download $ User Expectations $$$ Heavier Content 3rd Party Content Complex Experiences Chatty Protocols Mobile Congestion ©2013 AKAMAI | FASTER FORWARDTM
    18. 18. Speed Matters: Conversion Rate vs. Load Time Population Conversion Rate (%) Conversion Rate (%) 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11+ Page Load Time (Sec) Page Performance & Site Conversion – Feb 2012 ©2013 AKAMAI | FASTER FORWARDTM
    19. 19. Akamai Performance vs. Large Cloud Provider APS – AKAMAI (ApP) – Total Time (seconds) APS – LARGE CLOUD PROVIDER (ApP) – Total Time (seconds) 8x ©2013 AKAMAI | FASTER FORWARDTM
    20. 20. But What About Mobile? 1 in 4 visits to a U.S. retail site today is from a smartphone Source: IBM Digital Analytics Benchmark, November 2012 55% OF TIME SPENT ON AN E-RETAILER’S SITE OCCURS ON A MOBILE DEVICE Source: Internet Retailer, October 2013 ©2013 AKAMAI | FASTER FORWARDTM
    21. 21. Challenge: Mobile Internet Access is SLOW because… …the mobile network architecture was not designed for the Web ©2013 AKAMAI | FASTER FORWARDTM
    22. 22. Keynote Commerce Index: Desktop vs. Mobile TOP 30 DESKTOP COMMERCE SITES* TOP 30 MOBILE COMMERCE SITES* Seconds to load Seconds to load WE HAVEN'T SEEN 8 SECONDS SINCE 2001! * As of September 29, 2013, Keynote ©2013 AKAMAI | FASTER FORWARDTM
    23. 23. Akamai Performance for Mobile Origin Akamai Aqua Ion Mobile 48% Average Performance Improvement on 3G ©2013 AKAMAI | FASTER FORWARDTM
    24. 24. GRAND CHALLENGE FOR MEDIA The ultimate in video quality over IP anytime, anywhere Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    25. 25. Quality Requires Bits 4K-UHD HEVC/H.265 16,000-30,000 Kbps 50,000 COMPRESSED BIT RATE (Kbps) 8K-UHD XEVC+? 50,000+ Kbps 40,000 30,000 20,000 QVGA MPEG1 550 Kbps VGA/SDTV MPEG2-4 1,800 Kbps Avoid data theft and downtime by extending the HD-1080p security perimeter outside the data-center and AVC/H.264 7,500 Kbps HD-720pprotect from increasing frequency, scale and AVC/H.264 sophistication of web attacks. 3,500 Kbps  IP TODAY 10,000 0 2001 48% CAGR 2004 25% CAGR 2007 21% CAGR 2011 75% CAGR 2013 Future ©2013 AKAMAI | FASTER FORWARDTM
    26. 26. Possible Future Demand for Traffic 2.5B Primetime Viewers x 10 Mbps Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ~25,000 Tbps ©2013 AKAMAI | FASTER FORWARDTM
    27. 27. The Scalability Challenge Cloud Data Centers LET’S DO THE MATH: 100 Major Networks X 5 Tbps Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 500 Tbps ©2013 AKAMAI | FASTER FORWARDTM
    28. 28. The Scalability Challenge Cloud Data Centers LET’S DO THE MATH: 100 Major Networks 500 Tbps X = 5ofTbps what Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 2% 25,000 Tbps we need! 500 Tbps ©2013 AKAMAI | FASTER FORWARDTM
    29. 29. Akamai’s Strategy Today: Over 141,000 Servers Inside 1,200 Networks Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
    30. 30. Akamai’s Next-Gen Platform: Multicast, Pre-Positioned Content and Client-Assisted Delivery Akamai Software Moves into the Home Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
    31. 31. GRAND CHALLENGE FOR SECURITY The Web must be secure Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    32. 32. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    33. 33. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
    34. 34. Attacks on Akamai Customers Typical Attack Size Large Attack Size 100–200 Gbps Attacks are originating from all geographies and are moving between geographies during the attack Number of Attacks 3–10 Gbps 768 800 600 510 400 220 200 14 0 2009 2010 2011 2012 ©2013 AKAMAI | FASTER FORWARDTM
    35. 35. Attacks are Varied and Sophisticated Predictable Resource Location 2% Cross-Site Forgery 2% Stolen Credentials 2% Brute Force 3% • SQL Injection is the most common attack type followed by DoS attacks • Attack tools such as LOIC, HOIC and SlowLoris evolve rapidly and are easily available Clickjacking 1% Banking Trojan 3% Unreported 37% Denial of Service 23% Top WHID Attacks in 2011 SQL Injection 27% Source: Trustwave, Web Hacking Incident DB – 2012 report ©2013 AKAMAI | FASTER FORWARDTM
    36. 36. Why? Traditional Hackers: Glory Hounds Political Hacktivism Profit State Sponsored ©2013 AKAMAI | FASTER FORWARDTM
    37. 37. Akamai Has a Solution – Kona Site Defender (Cloud) Datacenters Origin Traffic Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and End User sophistication of web attacks. Akamai Traffic 10000 10000 1000 1000 100 100 10 10 1 1 COVERED ©2013 AKAMAI | FASTER FORWARDTM
    38. 38. GRAND CHALLENGES Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Our goal at Akamai is to make the Internet fast, reliable, and secure. ©2013 AKAMAI | FASTER FORWARDTM
    39. 39. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Thank You! ©2013 AKAMAI | FASTER FORWARDTM

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