Talk by Brian Kelly, UKOLN on "New to the Sector? New to Web Management? New to IWMW?" given at UKOLN's IWMW 2012 event held in Edinburgh on 18-20 June 2012. See http://iwmw.ukoln.ac.uk/iwmw2012/talks/newcomers/

1. Twitter: http://iwmw.ukoln.ac.uk/iwmw2012/talks/newcomers/
http://iwmw.ukoln.ac.uk/iwmw2012/talks/newcomers/
#iwmw12
IWMW 2012
#new
New to the Sector? New to Web
Management? New to IWMW?
Brian Kelly
Acceptable Use Policy
Acceptable Use Policy
UKOLN
Recording this talk, taking photos,
Recording this talk, taking photos,
University of Bath discussing the content using
discussing the content using
Bath, UK Twitter, blogs, etc. is permitted
Twitter, blogs, etc. is permitted
Email: providing distractions to others is
providing distractions to others is
b.kelly@ukoln.ac.uk minimised.
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Blog: Twitter:
http://ukwebfocus.wordpress.com/ http://twitter.com/briankelly/
UKOLN is supported by:
This work is licensed under a
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2.0 licence (but note caveat)

2. About You
Previous attendance:
Newcomers 66 (42%)
1 to 3 60 (38%)
4 or 5 13 (8%)
6 or more 20 (12%)
TOTAL 159 (out of 170)
Mobile devices:
iPhone/iPad: 106 (62%)
Android: 27 (16%)
Other: 8 (5%)
Not known: 29
(17)
TOTAL 141 (out of 170)
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Likely to use Twitter: 87
A centre of expertise in digital information management

3. Aims of Session
This session aims to:
• Provide an opportunity to hear from an
experienced Web manager about “what he
wish he’d known when he started!”
• Explain what IWMW event is about to those
who have not attended previous events
• Summarise the services provided by the
ISC at UKOLN and by JISC of relevance to
Web managers
Speakers:
• Brian Kelly, Mike Nolan (Edge Hill
3 University) and Amber Thomas (JISC)
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4. About IWMW
IWMW:
• Annual Institutional Web
Management Workshop
(IWMW)
• Started in July 1997 and is
now in its 16th year
• Travels around the UK –
third time in Scotland
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5. Photo from Times Online
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6. About IWMW
IWMW:
• Annual Institutional Web Management
Workshop (IWMW)
• Started in 1997 and now in its 16th year
• Travels around the UK
Aims:
• To keep web managers up-to-date with
developments and best practices in
order that institutions can exploit the
Web to its full potential
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7. IWMW
How does it try to achieve its goal?
• Plenary talks which:
 Provide shared context
 Highlight key developments and practices
 Stimulate the audience!
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8. A centre of expertise in digital information management
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9. IWMW
How does it try to achieve its goal?
• Plenary talks which:
 Provide shared context
 Highlight key developments and practices
 Stimulate the audience!
• Parallel workshop sessions which:
 Provide opportunity for everyone to
contribute
 Allow delegates to chose preferred
sessions (3 from 20 sessions at IWMW 2012
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10. A centre of expertise in digital information management
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11. IWMW
How does it try to achieve its goal?
• Plenary talks which:
 Provide shared context
 Highlight key developments and practices
 Stimulate the audience!
• Parallel workshop sessions which:
 Provide opportunity for everyone to contribute
 Allow delegates to chose (3 from 20 sessions)
• Social events which:
 Provide opportunity to development one’s
professional network
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12. http://www.flickr.com/photos/milesbanbery/2695356356/
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13. A centre of expertise in digital information management
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14. Community of Practice
Claire Gibbon on University of Bradford
Web team blog.
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15. Community of Practice
A community of practice (CoP) is ... a group of
people who share a craft and/or a profession.
The group can evolve naturally because of the
members' common interest in a particular
domain or area, or it can be created specifically
with the goal of gaining knowledge related to
their field.
It is through the process of sharing information
and experiences with the group that the
members learn from each other, and have an
opportunity to develop themselves personally
and professionally.
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16. Our strength is the
community, not the
expertise of
individuals, the
reputation of the
institution, …
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17. The IWMW CoP
~136 plenary speakers at
IWMW events.
Apart from organisers most
have spoken once.
1 2 3 4
~190 workshop facilitators
at IWMW events.
Majority have facilitated a
1 2 3 4 5 6 7 single session
There has been ~100 hours of plenary talks and 380+ hours of
parallel sessions for over 2,500 delegates at 16 IWMW events.
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18. The CoP Beyond IWMW
We used to use JISCMail
mailing lists.
Now social web provides
tools for:
• Discussing 1999-2011
• Sharing
• Collaborating
• Disseminating
•…
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19. Culture of Sharing
“In recent weeks I’ve set out to
compile a dataset of all UK
university social media (SM)
accounts. .. it wasn’t until sharing
my work with the web community
that it grew to [be a
comprehensive resource”
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20. Culture of Sharing
UK HE can be more effective if it shared such data, rather than
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replicates such activities (or ways commercial sector for data)
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21. The Role of Twitter
https://twitter.com/#!/iwmw/iwmw12
The iwmw12 Twitter list comprises 80+ Twitter users
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who Aare attending IWMW management
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22. Building on Twitter
Bottlenose display of
tweets from ~83 IWMW
12 attendees: based on
twitter.com/iwmw/iwmw12
.
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23. Building on Twitter
Newspaper
display of
contents of
links tweeted
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24. Building on Twitter
Sonar display
allows mining
for tweets of
interest
Free account offered in digital information management
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to first 3 IWMW newcomers & first 2 others
to tweet #bottlenose #iwmw12 (& #new if appropriate)
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25. Twitter, like many SNs, can get better as more people use it.
IWMW12 centre of expertise in digital information management your Twitter network.
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A provides opportunity to develop

26. JISC ISC at UKOLN
IWMW event now provided
by the JISC-funded
Innovation Support Centre
(ISC) at UKOLN
Building on well-
established role in
supporting innovation in
HE/FE:
• JISC PoWR
• HTML5
• Amplified Events
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27. JISC ISC at UKOLN
IWMW event now provided
by the JISC-funded
Innovation Support Centre
(ISC) at UKOLN
Building on well-
established role in
supporting innovation in
HE/FE:
• JISC PoWR
• HTML5
• …
A centre of expertise in digital information management
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28. Conclusions
To conclude:
• UKOLN ISC supported the developments
of the Web management Community of
Practice
• Is delivering additional content and
support through its JISC funding
• But what else does JISC do?
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