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Are You Social? Using Social Media in Your Mortgage Business

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Lisa Theriault
Lisa Theriault

Presented at the Mortgage Centre Canada conference in Cancun, Mexico ~ January 2011

Self Improvement
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Are You Social? Social Media and Your Business Lisa Theriault Mortgage Brokers Ottawa @ottawamortgage (twitter)
My parents taught me to always… ,[object Object],[object Object],[object Object]
What We’ll Cover…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How I Started and … Why? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Myths .. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Myths .. ,[object Object],[object Object],[object Object],[object Object]
The ‘Must-Use’ Social Media Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – Let’s Tweet! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – Do’s and Do Not’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook ,[object Object],[object Object],[object Object],[object Object]
 
 
Facebook – Do’s and Do Not’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Do’s and Do Not’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn – Get Connected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],YouTube - Broadcast Yourself
 
[object Object],[object Object],[object Object],[object Object],[object Object],What isBlogging?
[object Object],[object Object],[object Object],[object Object],[object Object],What isBlogging?
 
[object Object],[object Object],[object Object],[object Object],Don’t get overwhelmed
Your Daily Social Media Action Plan ,[object Object],[object Object],[object Object]
Your Daily Social Media Action Plan Twitter - Reply to all @ replies/mentions/direct messages you receive - Post randomly to Twitter as things come up - Use Tweetdeck or Hootsuite to organize lists - Spend 10 to 15 minutes engaging and interacting with people you ‘follow’ (know, like, trust)
Your Daily Social Media Action Plan Facebook - Reply to messages - Accept friend requests - Clear our page/group/event requests - Post a status update - Invite new friends to ‘like’ your fanpage
Your Daily Social Media Action Plan LinkedIn - Accept new connections requests - Reply to messages - Join any groups you are invited to join - Check results of any polls or discussions you’ve posted on groups - Post a status update (unless using auto-post)
What is the REAL ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Useful Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When In Doubt… ,[object Object],[object Object],[object Object]

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Are You Social? Using Social Media in Your Mortgage Business

  • 1. Are You Social? Social Media and Your Business Lisa Theriault Mortgage Brokers Ottawa @ottawamortgage (twitter)
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  • 28. Your Daily Social Media Action Plan Twitter - Reply to all @ replies/mentions/direct messages you receive - Post randomly to Twitter as things come up - Use Tweetdeck or Hootsuite to organize lists - Spend 10 to 15 minutes engaging and interacting with people you ‘follow’ (know, like, trust)
  • 29. Your Daily Social Media Action Plan Facebook - Reply to messages - Accept friend requests - Clear our page/group/event requests - Post a status update - Invite new friends to ‘like’ your fanpage
  • 30. Your Daily Social Media Action Plan LinkedIn - Accept new connections requests - Reply to messages - Join any groups you are invited to join - Check results of any polls or discussions you’ve posted on groups - Post a status update (unless using auto-post)
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