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  • 1. Asus ID Team Innovation Lab UI Gathering www.lis186.com www.plurk.com/lis186 lis186@gmail.com
  • 2. My career graphic designer web designer flash deseloper=designer+developer design researcher user experience designer innovation researcher
  • 3. ? ? ?
  • 4. ...
  • 5. 1994
  • 6. ( ) Sustaining Innovation Low-end Disruptive Innovation New Market’s Disruptive Innovations
  • 7. Sustaining Innovation ( ) iPod Low-end Disruptive Innovation mp3 player iPod Shuffle New Market’s Disruptive Innovations iTunes
  • 8. Sustaining Innovation Notebook Low-end Disruptive Innovation NB Eee PC New Market’s Disruptive Innovations Eee PC NB
  • 9. • vs.
  • 10. Clie Pocket PC Palm Jeff Hawkins, Founder of Palm Computing
  • 11. ( + )X 4 5 4 36 1 3 3 4 24 3 5 1 5 30 2 3 1 1 4 4
  • 12. YouTube
  • 13. OLED
  • 14. 30 Wii