The document discusses the career of an innovation researcher including their roles as a graphic designer, web designer, and flash developer. It then provides examples of sustaining innovation, low-end disruptive innovation, and new market disruptive innovations using products like the iPod, Eee PC, and iTunes. Finally, it presents some notes on innovation including formulas and examples from companies like YouTube, Nintendo, and others.

2. Asus ID Team Innovation Lab
UI Gathering
www.lis186.com
www.plurk.com/lis186
lis186@gmail.com

3. My career
graphic designer
web designer
flash deseloper=designer+developer
design researcher
user experience designer
innovation researcher

5. ?
?
?

6. ...

15. 1994

16. ( )
Sustaining Innovation
Low-end Disruptive Innovation
New Market’s Disruptive Innovations

17. Sustaining Innovation
( )
iPod
Low-end Disruptive Innovation
mp3 player
iPod Shuffle
New Market’s Disruptive Innovations
iTunes

18. Sustaining Innovation
Notebook
Low-end Disruptive Innovation
NB
Eee PC
New Market’s Disruptive Innovations
Eee PC
NB

22. • vs.

23. Clie Pocket PC Palm
Jeff Hawkins, Founder of Palm Computing

25. ( + )X
4 5 4 36 1
3 3 4 24 3
5 1 5 30 2
3 1 1 4 4

26. YouTube

27. OLED

28. 30
Wii