looking at inovation

1. Game Interfaces and Why Advertisers Should Care

2. Ever since Nintendo shipped out the NES with a
"Zapper,"

3. ... console manufactures have dabbled in interfaces
beyond control pad and buttons.

4. These attempts were usually commercial failures.

5. The Wii changed this.

6. Suddenly, people were up and moving.
People who hadn't ever been interested in
games before were enthralled. My own
grandmother bragged to me one day about
her Wii Fit score. Nintendo had redefined a
market they originally created.

7. What's more interesting, 6.38 million Wii remotes
were created and distributed.
All of them using a standard USB for I/O.
Suddenly, people began to hack.

8. This opened people's minds. Consumer
technology become a playground limited only by
ingenuity. Products initially intended for game
use ...

10. ... were given new purpose. And almost
universally, the software to run these
devices was released open source.

11. This pattern has continued as interfaces
become more complex.

12. These tools become fodder for increasingly
complex experimentation.

13. Combined with the lowering costs of 3D software
and the the glimpse of augmented reality that we've
already seen ...
You can probably understand why advertisers should
care about the game industry.