I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition. In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.

1. Wednesday 20th May 2015
Part 1 of 3 in the Build, Engage, Recruit series
How to attract the right followers for your business
© 2015 LinkedIn Corporation. All Rights Reserved.

2. 2
Media Solutions Consultant
Tomaso Giusti
Media Solutions Consultant
Cristina Arbini

3. What we will cover today
3
Agenda
1. An introductions to Build, Engage, Recruit
2. Why followers are important to your business
3. Why people follow
4. What users want to see before they follow you
5. How to generate followers
6. Key takeaways
7. Questions

4. 4
An effective and efficient strategy to get the most from Social Media
4
Build, Engage, Recruit
Build Engage Recruit
+ =

5. 5
The best Recruiters act like
Marketers
Jeff Weiner

6. 6
Recruitment & MKTG
Same funnel, same techniques
Talent ecosystem
Talent prospects
Talents you want
Customer ecosystem
Customer prospects
Customers you want
Recruitment Marketing

7. 7
%
of the decision to ‘buy’ is now made
before any contact with your business

8. Why followers are important to your
business

9. %
Followers are 95% more likely to
respond to an InMail

10. %
79% of members are interested in job
opportunities from companies they
are following

11. %
Members are 61% more likely to
share information as a result of
following your company

12. Why people follow
12

13. 13
Following other people’s behaviour

14. 14
Fear of
missing out.
Need to
belong

15. 15
Be an early
adopter, be
a trend
setter

16. 16
Who has the
authority and
carisma in
your
business?

17. A couple of techniques you can use
17
Why do people follow
Social proofing – how can you reach a tipping point?
Fear of missing out (FOMO) – why do people need to listen to you?
Bandwagon effect – what can I do to join the conversation before it is too late?
Authority – who has enough authority in your organisation?

18. What users want to see before they
follow you

19. Build your strategy around it
19
Understanding what users want from you
88%
Would follow a company
Follow companies for
jobs
Projects and initiatives
News and insights
68%
61%
79%

21. What do Java Developers look for in a job? What skills and keywords should you look for?
http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis

22. Think about your users and what you would want in their shoes
22
Persona development

23. Give the right content to the right user at the right time
23
Tailor your message

24. One unified message across all touch points with your business
24
Not just on LinkedIn
 Across Social channels
 Your website
 Offices
 Whilst on the phone
 In emails
 Etc….

25. How to generate followers

26. 27
What are you doing today to be heard?

27. It’s a massive thumbs up
Generate followers through word of mouth

28. With targeted advertising
Advertise
Targeting capabilities:
• Geo
• Function
• Industry
• Seniority
• Groups
• Graduation year
• School/university
• Company
• ...

29. Defensive and offensive branding tactics
Leverage your employees
• Every Employee is a brand
ambassador
• Recruiters get 10x profile
views
• Profile needs to be branded
• Unify your brand across
your business

30. Allow users to follow directly
Job postings
• Jobs are presented to the
right profiles

31. Simple changes can have a massive impact
Use other channels
• Add the Linkedin logo in
your signature
• QR code

32. Simple and effective
Add to your website
• Social buttons on your
website

33. Start or join in with the conversation
34
Be interesting
• Join conversations to
enhance the engagement
and visibility

34. It’s good to share
35
Status updates
Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views….and 25% more applications

35. 36

36. 37
Sponsored Updates gets
3x more traffic

37. 38
If I only had two dollars left I would
spend one dollar on PR
Bill Gates

38. 39
16%
50%
*Engaged member = any member who viewed one of your jobs, your company/career page or became a follower within the 60 days prior to receiving an InMail from one of your employees
InMail success rates by brand engagement
Telling the right story to your audience
No engagement
with your brand
Engaged with
your brand*

39. Key takeaways

40. Your next steps to building the audience you want
41
Things you can do today
1. Work out why people should follow you
2. Communicate the benefits of following you using the best channel for the job
3. Sync all channels and communications
4. Leverage Social Proof, Fear of missing out and Authority
5. Advertise to your audience and make a BIG noise

41. Questions

42. Some dates for the diary
43
Build, Engage, Recruit webcast series
Engage your audience
June 18th at 3pm
Recruit more effectively
July 7th at 11am
Engage
Recruit

43. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.