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Next Generation LinkedIn Career Page

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Webcast presentato da Beatrice Guasti di LinkedIn Italia il 20 settembre 2016.
Link alla registrazione: https://goo.gl/ubaOKk

Published in: Recruiting & HR
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Next Generation LinkedIn Career Page

  1. 1. 1 Next Generation LinkedIn Career Page
  2. 2. NEXT GENERATION LinkedIn Career Pages Introducing
  3. 3. Agenda Main new features & benefits Introducing the new product Q & A Live product demo Migration specifics
  4. 4. ● Reach more of the right talent Introducing the Next Generation of LinkedIn Career Pages Attract great talent with an authentic, personalized look at your culture & jobs ● Tell an authentic story ● Drive quality applicants ● Measure impact
  5. 5. Perks and benefits 54 % 66 % Culture and values 50 % Mission and vision We work for companies, not jobs. What candidates want to know most about your company
  6. 6. Next Gen LinkedIn Career Pages deliver results More of the content candidates seek, for more of the results you want Job Views +175% +60% Page Views per Visitor
  7. 7. Features & Benefits Next Generation LinkedIn Career Pages
  8. 8. 1. Reach the right talent New “visual tabs” and dropdown navigation drive organic traffic and discovery Admins can set Targeted Audience Views to private, or public (appears in dropdown) Careers tab replaced with Life and Jobs tabs*
  9. 9. 2. Tell an authentic story Life tab is a rich canvas for companies to tell an authentic story Featured Leaders Employee Photos Employee Articles Life tab: fully customizable page
  10. 10. 3. Drive quality applicants Jobs tab offers every candidate personalized recommendations and insight Jobs tab is automatically personalized to every page viewer (no Admin setup work!) Personalized Job Recommendations Job Search bar Automated Company Insights Meet the Team (company employees similar to viewer)
  11. 11. 4. Measure key results Expanded in-product analytics dash makes it easy to see results and strategic insights Visitor Demographic Insights Recruiting Pipeline Impact
  12. 12. Migration Specifics Next Generation LinkedIn Career Pages
  13. 13. These content assets will migrate over automatically: ● Hero Image ● Custom Modules (2) ● Employee Testimonials (not shown in image) You can then add new content to these modules: ● Video in the Hero ● Company Leaders ● Photo Gallery ● Employee Perspectives In-product guidance and other resources will be there to help! Snapshot of how content will be migrated to Next Gen LCP Existing content automatically slots into new design, no customer action needed
  14. 14. This Week: This is a window of time for you to set up new features privately Early-Mid October (estimated): ○ Next Gen pages start ramping (becoming visible) to LinkedIn users ○ Ramp happens over estimated 2-4 weeks Mid-Late October (estimated): General availability for new customers Where we go from here Member ramp timeline
  15. 15. LIVE DEMO Next Generation LinkedIn Career Pages
  16. 16. Q&ALearn more: Tools and Resources

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