There are over 30 million students and recent graduates on LinkedIn, the fastest-growing segment of our global membership base. Learn about LinkedIn's latest initiatives and plans to further engage this audience both directly and in conjunction with universities. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. STUDENTS ON
LINKEDIN
WHAT THEY ARE DOING
& HOW TO ENGAGE THEM
Christina Allen | Charles Hardy
TALENT CONNECT, London October 2013

2. LinkedIn is
indispensable to
students, universities and
employers
Students connect
for success at every
educational and
professional
milestone
Students discover
and prepare for
opportunities more
intelligently and
effectively
LinkedIn is the best
place for employers
and universities to
discover and nurture
student talent

4. What can LinkedIn offer?

5. Unique Career outcomes of education
worldwide
Industry
Dates
Title &
Function
Field of
Study
School
Degree
Skills
Dates
School
Company
Title &
Function
Company
Industry
Plus…
Current profile & contact information for our members
Active and engaged members - for the long-term
LinkedIn Confidential ©2012 All Rights Reserved
HIGHER EDUCATION INITIATIVE

6. Who needs it? What for?
universities
Career
Attract Students
Showcase strengths and
careers of alumni
employers
Find Talent
Attract, target and hire
the best new talent –
early!
Students
Find opportunities.
Best fit for me.
Alumni Relations
Engage alumni for gifts,
relations
Career Centers
Prepare students for
successful careers
Community
Informed decisions to
help me succeed.
Identity
Insights
Build Brand
Start early so the best
students know your
company
Streamline Process
Improve your reach,
efficiency and impact
Alumni
Increase lifetime value of their educations
Parents
Find the right fit – and outcomes – for their children
HIGHER EDUCATION INITIATIVE

7. Help students at every milestone
COLLEGE YEARS
Choosing College
Academic Planning
Internships
Choosing a Major
Choosing a
Direction
What colleges send
students to the top
medical schools?
What are my career
options if I choose
this major?
Graduate School?
Finding 1st Job
Success at 1st Job
Alumni Network
I didn’t know a
sophomores could
get internships at
SpaceX!
Getting There
 Who can give me the
scoop on this school?
 Am I keeping up with
students in my
major?
 Who has internships
for people like me?
 How do I keep in
touch with the great
people I met along
the way?
What companies
hire the most
marketing graduates?
HIGHER EDUCATION INITIATIVE

9. University pages
August 2013
1500+ worldwide in 8 weeks

10. University Pages
 Build Brand
 Deeper Insights
 Foster Communities

12. LUCKY or
LINKEDIN?

13. Meet Sebastian…

14. How is Sebastian lucky?

15. The Club
Private School
Sebastian’s Network
InternshipS
University
Family

16. Meet Joe…

17. Joe’s Network

18. How Can Joe Create His
Own Luck?

19. His university alumni is huge

20. He wants to stay in the UK

21. Who studied what he studied?

22. Or is where he wants to go?

23. Explore paths, build relationships

24. See companies that hired alumni

25. Company Pages
Career Pages
Research employers & careers

26. Search & apply for jobs

27. See Skills he’ll need

28. Join the experts

29. Learn from the best

30. Joseph Gala
LinkedIn
OPENLINK: YOU HAVE A NEW MESSAGE
From: Christine Lee
Date: July 10, 2013
Subject: Internship with Hilton Hotels
Hi Joe,
I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite
you to a special event we are holding next week in Austin.
Christine Lee Director of Talent
Hilton Hotels
Be found for opportunities

31. Groups
Internships
Joe’s Network
University
The Club
Family

32. 

33. How can Joe help You
get lucky?

34. Build your brand: Company Pages

35. Engage the right students: Jobs
 Job listings are your brand
 Recommended jobs (JYMBII), (automatching) & active searches
 Job search & apply on mobile
Post student jobs for free

36. Build your brand: Groups
Students join company, industry and skill-specific groups –
and are highly engaged

37. Engage the right students: Targets
Promote news, jobs & events to your target student audiences
Targeted Ads
Sponsored
Content

38. Engage the right students: Targets
Promote news, jobs & events to your target student audiences
Targeted InMail
BY:
• School (23k worldwide)
• Degree
• Field of Study
• Dates

39. Better events: CheckIn
 Collecting details and paper
resumes is cumbersome
 Increasing competition results in
lost leads
 Poor visibility into event and
pipeline activity (RI)
Simple.
Mobile.
Data-Driven.

40. Engage the right students:
Recruiter & talent pipeline
 Manage applicants:
Focus on applicants
you want
 Source students
from 23k schools
worldwide
 Candidate insights
for long-term
relationships
 Dynamic data

41. Push the envelope

42. Go wide &
long
open a world of
possibilities

43. TODAY = a few Universities…

44. TOMORROW:
TALENT UNBOUND
BY SPACE AND TIME

47. Ambient
Branding
reach students early and
often

48. Today: YOUR BRAND IS YOUR SWAG

49. TOMORROW
REACH STUDENTS EARLY AND
OFTEN

51. Crush Process
freedom to create, engage

52. Today: applications

53. TOMORROW: CAPTURE
CANDIDATE INSIGHTS

54. Building Brand
 Community
 Content
 Early & often
Insight-driven recruiting
 Pre-sourcing the students you want
 Candidate management & insights
Events & process
 Paperless
 Competitive advantage

55. Play Video
http://bit.ly/16ShtNV

56. THEN TURN INSIGHTS
INTO ACTION

58. Visit:
linkedin.com/edu
university.linkedin.com