Presentation for undergraduate students at the Hull College of Business at Georgia Regents University. Discussion on the features and benefits of LinkedIn

1. HULL CAREER ACADEMY
Learn LinkedIn:
Professional Networking Tool
Rhyauna Guidry

2. The Importance of Professional
Networking for College Students

3. Rhyauna Guidry
•Education
B.S Business Administration- GRU (2012)
Masters in Business Administration- GRU
(Expected 2014)
•Current Position
Graduate Assistant for the CAP Center
•Experience
Marketing, Promotions and Project
Management; Owner of two businesses

4. Professional Networking
• Why is Networking Important?
• Job Opportunities/Internships
• Extensive pool of associations
• Regular insights into a broad spectrum of career opportunities
• 50% more likely to be hired over an applicant who applies through
conventional means
• Career Advancement
• Personal and professional development
• Wide and varied network can provide support, advice, and
encouragement to seize new opportunities and pursue professional goals
• Knowledge
• Network of unique sets of life experiences
• Vast knowledgebase of career advice
• Developing important interpersonal communications skills
• Good communications are invaluable
• Be articulate, concise, enthusiastic, honest and open
• Learn how to listen

5. Professional Networking
• New Age of Networking (Social Networking)

6. WHAT DO YOU THINK ABOUT
?

7. Percentage of
College Students
who Actively use
Social Media
10%
67%
14%
33%
Source: Whittemore School of Business and
Economics, University of New Hampshire

9. LinkedIn
• World’s largest social
networking site for
professionals
• It is a place to find
professionals and place to
be found by other
professionals
• Mission: Connect the
world's professionals to
make them more
productive and successful.

10. Learning LinkedIn
• Getting Job Alerts
• Connecting with Professionals
• Conducting Company Research
• Getting Recommendations
• Letting Companies Find You
• Connecting with Other Students
• Join Groups
• Landing International Jobs

11. Getting Job Alerts
Once you have
created your
professional profile,
you can set email
alerts to receive
notifications of
recommended jobs.

12. Connecting with Professionals
• Import your email list
• Find:
• Friends
• Co-workers
• Colleagues
• Classmates
• Family members

13. Conducting Company Research


14. Getting Recommendations

15. Letting Companies Find you
55%
28%
14%
12%
of companies plan to spend more time on
social media recruiting and hiring in the
near future
For corporate career sites
For campus recruiting
For third-party recruiters
as opposed
to
&

16. Connecting with Other Students
• College students can also
use LinkedIn to network with
other students.
• Find out how other college
graduates found a job or got
hired by an employer.

18. Landing International Jobs
• LinkedIn is a global
networking platform.
• Connect with all the major
international employers
and find jobs in foreign
countries.

19. Join Groups
• Place for professionals in
the same industry or with
similar interests can:
• Engage people directly in
your industry
• Share content about your
industry
• LinkedIn will also suggest
new groups

20. Additional Features
• Posting Updates
• News “Signals”
• Tags
• “Get Introduced”
• Integration with other social networks
• Mobile application for easier access
• Who’s Viewed Your Profile
Broadcast interests and
point of view
See contact activity in real-time
Organize contacts
Connect with a
targeted professional

21. Conclusion
You’ll need plenty of support
• Job hunting
• Career planning
• Starting your professional life
LinkedIn is an easy way to:
• Meet new people
• Network with others in your field
• Promote yourself as a polished professional
Joining LinkedIn could be your first step to a new job
and a solid launch of your career.

22. Career and Academic Planning Center
Georgia Regents University
Summerville Campus
Allgood Hall N112
706-737-1560
capcenter@gru.edu