How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast

11,030 views
10,261 views

Published on

If you were a potential employee, would YOU call you back? If not, make it your New Year’s resolution to captivate candidates everywhere with your LinkedIn presence. Jason Seiden of Ajax Workforce Marketing shares how you can optimize your profile and enhance your company image and voice on LinkedIn.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

Published in: Business, Technology
5 Comments
17 Likes
Statistics
Notes
No Downloads
Views
Total views
11,030
On SlideShare
0
From Embeds
0
Number of Embeds
180
Actions
Shares
0
Downloads
167
Comments
5
Likes
17
Embeds 0
No embeds

No notes for slide

How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast

  1. ondensed) Would you call 
 yourself back? How to Build a Knock Out Recruiting Presence on LinkedIn… Secondary: Reverse Logo on Color Background When a dark background is necessary, use the Ajax logotype in white and grey against a color background from the Ajax palette.
  2. ! ! Jason Seiden CEO, Ajax linkedin.com/in/seiden
  3. Agenda What makes someone attractive? Why it matters: the future of recruiting 3 steps for owning it Q&A @seiden • #hiretowin
  4. #hiretowin @seiden • #hiretowin
  5. Let’s say… @seiden • #hiretowin
  6. You are good. @seiden • #hiretowin
  7. You are good. You are in demand. @seiden • #hiretowin
  8. You are good. You are in demand. Your phone starts ringing. @seiden • #hiretowin
  9. You are good. You are in demand. Your phone starts ringing. New job offers! @seiden • #hiretowin
  10. Whose call will
 you return first? @seiden • #hiretowin
  11. You: is this a good photo? Them: can I trust my career to this person? @seiden • #hiretowin
  12. (These are all real people 
 in HR and recruiting.) @seiden • #hiretowin
  13. A bad profile should keep you up at night! @seiden • #hiretowin
  14. @seiden • #hiretowin
  15. } Is this a good header? } Is this summary too long? } Is this multimedia helpful? @seiden • #hiretowin
  16. } Is this a good header? } Is this summary too long? And where’s the company in all this? } Is this multimedia helpful? @seiden • #hiretowin
  17. } Is this a good header? } Is this summary too long? } Is this multimedia helpful? How do you build a quality presence? @seiden • #hiretowin
  18. } Is this a good header? } Is this summary too long? } Is this multimedia helpful? How do you build a quality presence? You track visitors’ reactions. @seiden • #hiretowin
  19. We look through 
 the window and in the 
 mirror with different eyes. @seiden • #hiretowin
  20. How do you make sure your 
 online presence helps you 
 work more effectively? @seiden • #hiretowin
  21. #1 Know why @seiden • #hiretowin
  22. Message Impact Maximize 
 your voice! @seiden • #hiretowin
  23. Ajax’s Workforce Marketing Equation Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin
  24. Ajax’s Workforce Marketing Equation Many recruiters start and end here. But do you need “viral” 
 reach?
 Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin
  25. Ajax’s Workforce Marketing Equation UNDERUTILIZED!
 Increasing resonance = more effectiveness. Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin
  26. Ajax’s Workforce Marketing Equation Message = Reach x Resonance Impact Cost x Effort How can we minimize spend? @seiden • #hiretowin
  27. Ajax’s Workforce Marketing Equation Message = Reach x Resonance Impact Cost x Effort How can you
 share the load 
 across team 
 members? @seiden • #hiretowin
  28. #2 Know how @seiden • #hiretowin
  29. 6 steps maximizing the WM equation for @seiden • #hiretowin
  30. 1 2 3 4 5 6 @seiden • #hiretowin
  31. Set goal 2 3 4 5 6 “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. @seiden • #hiretowin
  32. Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize 3 4 5 6 Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. @seiden • #hiretowin
  33. Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target 4 5 6 What networks can we win over? ! Can you name the job titles, schools, companies who you want to draw talent from? ! @seiden • #hiretowin
  34. Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? ! Can you name the job titles, schools, companies who you want to draw talent from? ! 5 6 ! Write your profile so your CONTENT + SUBTEXT both reinforce that benefit. @seiden • #hiretowin
  35. Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? What is the job? 
 Write your profile so your CONTENT + SUBTEXT both reinforce that benefit. What is the package?
 ! Can you name the job titles, schools, companies who you want to draw talent from? ! Execute 6 
 ! Where will we engage with prospects?
 
 
 How will we engage the candidate from 1st touch to offer? @seiden • #hiretowin
  36. Set goal “Uplevel” or expand the employee base? Strategize Steal from competitors or bring new people into our market? Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? Execute What is the job? 
 
 Where will we engage with prospects?
 
 
 What is the package?
 How will we engage the candidate from 1st touch to offer? Measure Metrics! What activities did we do to bring people in? What were the results? ! Use data to make systematic changes to the way you build your profile. @seiden • #hiretowin
  37. #3 know what to do @seiden • #hiretowin
  38. Networks are profersonal™,
 so leverage the team. inmaps.linkedinlabs.com @seiden • #hiretowin
  39. Match your profile 
 to your goals.* *All goals, both individual and shared. @seiden • #hiretowin
  40. @seiden • #hiretowin
  41. } Framing is everything. @seiden • #hiretowin
  42. } Framing is everything. } Don’t bury your lead. @seiden • #hiretowin
  43. } Framing is everything. } Don’t bury your lead. } Keep their attention. @seiden • #hiretowin
  44. Shared goals let everyone be part of something bigger than themselves. @seiden • #hiretowin
  45. …and amplify individual efforts. @seiden • #hiretowin
  46. Use this page to help recruiters reach more people with consistent, high quality interactions. @seiden • #hiretowin
  47. Use this page to explain what your company does simply and efficiently. @seiden • #hiretowin
  48. Make it about the people! @seiden • #hiretowin
  49. Q&A @seiden • #hiretowin
  50. Be yourself. Be your best. Jason Seiden, CEO Ajax Workforce Marketing ! jason@ajaxwm.com 888 244-6698 x 700 in/seiden • @seiden
 @seiden • #hiretowin
  51. Don’t miss the chance to be RELEVANT WARM ENGAGING CONSISTENT HIGHLY VISIBLE with your talent brand For more, go to talent.linkedin.com
  52. !!Save!the!Date!! February 26, 2014 •  24*hour*virtual*conference* •  OnDemand*leadership*and*best*prac=ces*available*24/7* •  Live*chats*with*speakers*and*LinkedIn*product*specialists* •  Scheduled*webcasts*from* •  9:00am*–*1:00pm*PST|*2:00pm*EST*(North*America)* •  9:00am*–*1:00pm*GMT*|1:00pm*–*5:00pm*GST*|*2:30pm*–*6:30pm*IST** •  9:00am*–*1:00pm*AEDT|*10:00am*–*2:00pm*SGT|HKT|CST** #hiretowin*|**@hireonlinkedin*

×