The Library in Your Pocket: Mobile Trends for Libraries
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The Library in Your Pocket: Mobile Trends for Libraries

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Talk for Western New York Library Resources Council's "Gadgets and Gear: A Tech Gathering" - May 7, 2010

Talk for Western New York Library Resources Council's "Gadgets and Gear: A Tech Gathering" - May 7, 2010

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  • 1. The Library in Your Pocket: Mobile Trends for Libraries Meredith Farkas Norwich University http://www.flickr.com/photos/williambrawley/4310319103/
  • 2. What is a mobile device?
    • Handheld computing device.
    http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG
  • 3. Types of mobile devices: PDA
    • Personal Digital Assistant
    • Originally designed for organizing one’s appointments and contacts
    • Next most became able to connect to the web
    • Now, most are phones as well
    • Examples: Palm, iPhone, Blackberry, iPod Touch.
  • 4. Types of mobile devices: Smartphone
    • Mobile phone that also has computing functionality.
    • Many PDAs are also smartphones.
    http://www.flickr.com/photos/frerieke/4103923606/
  • 5. Types of mobile devices: Web-enabled cell phone
    • Smaller form factor, much smaller screen for browsing.
    • Most people who have
    • one don’t have a data plan
    • so don’t use web
    • functionality.
    http://www.flickr.com/photos/hendry/2270400837/
  • 6. Ultra-mobile PCs, netbooks, smartbooks, etc.
    • Very small PCs with full keyboards
    • Examples: EEE PC, Cloudbook, Dell Inspiron Mini Note, Lenovo IdeaPad
    http://www.flickr.com/photos/roland/1877130857/
  • 7. RIM iPhone Android Windows Mobile Symbian
  • 8. Why should you care about mobile devices?
    • 4.1 billion SMS messages being sent daily
    • Over 276 million wireless users (source: CITA Wireless Industry Survey, 2009).
    • 32% of Americans have used a cell phone or Smartphone to access the internet this year (source: Pew, April 2009).
    • The mobile device will be the primary connection tool to the internet for most people by 2020. (Source: Pew, Dec. 2008).
  • 9. Why should you care about mobile devices?
    • 2009 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less.
    • More than half of undergraduates own an internet-capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2009)
    • 94% of students send & receive text messages (source: Ball State University, 2009).
  • 10. Where educational institutions stand
        • Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
  • 11. Mobile Trends
  • 12. The app boom
    • Apps – programs for smartphones.
      • Games, productivity software, social networking clients, news clients, etc.
      • Some come pre-installed, most are downloaded from the Web.
      • Some free, many $$$
    • Apps built for individual mobile platforms (Android, iPhone, Windows Mobile, etc.).
    • Forecast: $1.6 billion in app sales for 2010 (Yankee Research Group, March 2010).
  • 13. App bust on the way?
    • HTML5/CSS3/JavaScript – offers the ability to run web applications regardless of O/S and without plugins
      • Includes native support for video and other media.
    • Apple keeps a tight lid on what can and can’t be offered through the iTunes store. Some carriers have similar limits.
    • Google Voice app was rejected from the iTunes store, so Google bypassed them by making a web-based version using HTML5.
  • 14. Mobile social software
    • Three types
      • Social software that can be used on mobile devices
      • Social software designed primarily for mobile devices
      • Social software specifically designed for mobile devices
        • Most are location-aware
  • 15.  
  • 16. Twitter
    • Microblogging – sharing information in 140 characters or less
    • People “follow” your Twitter feed and get updates of your news and that of their other friends chronologically
    • Hugely popular
    • Can use via web, cell phone, desktop apps, IM, etc.
  • 17. 2D Barcodes http://www.flickr.com/photos/clevercupcakes/3985603967/
  • 18. 2D Barcodes
    • QR (Quick Response) codes – most common.
    • Microsoft entering barcode realm with Tag
    • Scan to access information or take action
      • Pull up text content
      • Dial a phone number or send a txt
      • Pull up a web page
      • Pulls up images or video
      • Pulls up a poll or survey
    • Need a QR code reader.
  • 19. QR Codes
    • View demo
    • http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1
  • 20. http://www.flickr.com/photos/markcph/4427533643/
  • 21. QR Codes
    • Very big in Japan, growing in use in Europe. Not big in U.S. yet.
    • In U.S. mainly see on products,
    • sometimes museums.
    • Google is putting QR codes at
    • local businesses with link to the
    • business’ Google Place page.
  • 22. QR code generators and readers
    • Generators
      • Kaywa http://qrcode.kaywa.com/
      • QR Stuff http://www.qrstuff.com/
      • i-nigma http://www.i-nigma.com/personal/Create.asp
  • 23.
    • Readers (multiplatform)
      • Kaywa http://reader.kaywa.com/getit
      • Quickmark http://www.quickmark.com.tw/En/basic/download.asp
      • i-nigma http://www.i-nigma.com/GetReader.asp
      • Beetagg http://www.beetagg.com/
  • 24. Location-aware mobile technologies
    • Uses GPS, compass, RFID, etc. to determine where a user’s orientation to other people, places, things, etc.
    http://www.flickr.com/photos/psd/21055837/
  • 25. RFID and mobile phones
    • Allows devices to interact over short distances
    • iPhone 4G may be RFID-enabled
    • Use your phone as your library card, credit card, etc.
    • Interact with RFID-enabled objects http://vimeo.com/4147129
  • 26. Location-aware apps - Zillow
    • http://www.youtube.com/watch?v=rJfrdcbfXsc
  • 27. Location-aware apps – Around Me
  • 28. Location-aware apps – AAA Discounts
  • 29. Location-aware apps - Loopt
  • 30. Location-aware mobile games
  • 31. Foursquare
  • 32. Other location-aware mobile games
    • Gowalla http://gowalla.com/
    • Whrrl http://whrrl.com/
    • MyTown http://www.booyah.com
  • 33. Augmented Reality
    • Blending data with what you see in the real world.
    http://www.flickr.com/photos/turkletom/4325703868/
  • 34. Augmented reality: The future is here!
    • http://commoncraft.com/augmented-reality-video
    http://www.flickr.com/photos/fotologic/3862190141/
  • 35. Acrossair
    • Lots of different apps built on top of this augmented reality browser (nearby tweets, New York Subway, nearby bars, etc.)
    • http://www.youtube.com/acrossair
  • 36. Layar
    • Allows developers to build layers of data on top of the live video on your phone.
    • http://www.youtube.com/watch?v=b64_16K2e08
  • 37. Yelp
  • 38. TwittAround
    • http://www.youtube.com/watch?v=_Vbh7nHalCc&feature=player_embedded
  • 39. Google Goggles
  • 40. Other augmented reality tools
    • Tat Augmented ID http://www.youtube.com/watch?v=tb0pMeg1UN0&feature=player_embedded
    • Lego store http://www.youtube.com/watch?v=91fXp1P5aoY&feature=player_embedded
  • 41. Library Services for Mobile Users
  • 42. First, assess
    • What mobile technologies do your patrons use?
    • How many access the web via a mobile device? Which one(s) are most prevalent?
    • What social technologies do your patrons use?
    • What library services would users actually want to use via a mobile device?
    • What library services can you make accessible via a mobile device?
  • 43. Mobile Library Content
  • 44. Library Website
    • Questions to ask:
      • Do you create a separate mobile version of your site or just serve up a different style sheet based on the device?
      • Do you design for the most commonly-used smartphones or also design for web-enabled mobile devices (small screens)?
      • Do you use a detection algorithm to redirect mobile users to the mobile site or make them go to a separate URL?
  • 45. Design tips
    • Break information into tasks and let users drill down to what they need (not too many clicks!).
    • Put most-used content at the top.
    • Minimize scrolling.
    • Icons and text links are better than either alone.
    • Shorten text to minimal amount needed.
    • Minimize the need to type whenever possible.
  • 46. What to include on mobile website
    • Depends on library and what users actually use.
      • Catalog search
      • Databases/federated search if they have mobile interfaces
      • Circ info (due dates, holds)
      • Room/computer reservations
      • Reference info/widgets/forms
      • Hours
      • Links to useful mobile content
  • 47. Great mobile library websites
  • 48. University of Minnesota
  • 49. NCSU
  • 50. Orange County Library System
  • 51. Oregon State
  • 52. Services to mobify your site
    • Auto-generate device-specific versions of your existing website.
        • Mobile Site Generator 
        • MobileMicro (Mosio) 
        • Mobilizer from dotMobi  
        • MyMobileWeb 
        • HAWHAW 
        • Unity Mobile 
        • Google Mobile adapter 
        • Usablenet Assistive 
  • 53. Emulators/Simulators
    • Allow you to view your page in various mobile browsers.
      • Opera mobile browser emulator , another Opera browser emulator
      • iPhone  - iPhone developer kit
      • Nokia
      • Android
      • Palm
      • Windows Mobile
      • Blackberry
      • Mobi Emulator (multiplatform)
  • 54. Library apps
    • Users can install and easily access specific library functions/info.
    • For smartphones.
    • A few examples
      • Search IU (Indiana University)
      • Stanford iApps
      • Harper County Public Library
      • Adelphi University
      • Rice University
  • 55. DC Public Library
  • 56. University of Houston Libraries
  • 57. Minuteman Library Network
  • 58. Cornell University
  • 59. Mobile catalog search
    • WorldCat Local (Boopsie)
    • SirsiDynix (BookMyne) – for iPhone
    • III (AirPac)
    • Polaris (Mobile PAC)
    • LibraryThing (Library Anywhere)
    • Serials Solutions (Summon) – web-scale discovery
    • Build it yourself
      • Create plain-text translation
  • 60. Content
    • Here are some of the major vendors offering mobile interfaces:
      • American Institute of Physics iResearch iPhone application
      • EBSCOhost Mobile
      • Hoover's Mobile company information
      • IEEE XPlore
      • Lexis/Nexis Get Cases and Shepardize
      • PubMed for Handhelds medical database
      • Questia iPhone application (iTunes link)
      • Refworks Mobile
      • Westlaw legal research database
      • EBL Ebook Library
      • Google Books
      • OverDrive
      • Safari Books Online
      • Amazon Kindle for the iPhone (US Only)
      • Zotero
  • 61. Content: Special collections
    • WolfWalk http://www.lib.ncsu.edu/wolfwalk/
    • Duke Mobile Digital Collections http://www.youtube.com/watch?v=iHK3E4N7w6o
  • 62. Content: Special Collections
    • Use Flickr to show off historic photos
  • 63. Content: Devices
  • 64.  
  • 65. Location-aware tools
    • SmartLibrary (Oulu University, Finland)
      • Map-based tool that helps users locate a specific bookshelf in the library.
    • Mobile Oxford Portal (UK)
      • “ Combines information from library catalogues with the location sensing incorporated into many mobile devices allowing users to find the nearest copy of a particular book.”
    • Durham (UK) Technology-Enhanced Campus
      • “ Using wireless technology to provide personalised and location-specific information to students within the campus area.”
  • 66. QR Codes
    • Provide additional information on physical resources
      • GeoHistorian Project http://www.rcet.org/dvcproject/geohistorian.html
      • Read-alikes of popular books (Contra Costa County Library)
      • QR codes in the stacks to take users to the mobile catalog (Columbus Metropolitan Library)
      • Historical images of buildings, locations, etc.
      • Pull up or bookmark a website with more info
  • 67.  
  • 68. Augmented reality or RFID for mobiles
    • Not happening in libraries yet.
    • Ideas
      • Shows you what subjects are available on a particular bookshelf
      • Scanning over a book takes you to a summary of the book and ratings/reviews
      • Scanning over a device will bring up instructional content.
      • Going up to a journal will bring up the e-version
  • 69. Txt a call number
  • 70. Txt a call number (cont’d)
    • University of Bath and University of Huddersfield (UK) have QR codes in the catalog.
  • 71. RSS to txt
    • RSS feeds can be converted to SMS messages.
      • Library news
      • Events (at different branches, for different populations)
      • New books
      • New books in a specific subject or query
  • 72. Mobile Reference and Instruction
  • 73. SMS reference
    • Not limited by location (point of need)
    • Messages need to be short (150 characters or less)
    • Patrons may be charged for messages they send and receive
    • Only useful for brief transactions
    • IM reference can also be done on most smartphones (Mobile AIM, libraryh3lp, etc.)
  • 74.  
  • 75.  
  • 76.  
  • 77.  
  • 78.  
  • 79.  
  • 80.  
  • 81. Roving reference
  • 82. Research Tips via SMS
  • 83. Screencasts
    • Movie taken of your desktop
    • Good for demonstrating library databases, website, etc.
    • Audio narration, captioning, highlighting, spotlighting, interactive components
    • Various export options (depending on software)
    • Example: http://library2.norwich.edu/guide/index.php/How_to_Use_Academic_Search_Premier
  • 84. Podcasts
    • MP3+RSS
    • Uses
      • Research instruction
      • Library/university/community news
      • Book reviews
      • Events
      • Children’s stories
  • 85. Library tours UIUC Undergraduate Library Tour (iphone app)
  • 86. http://library.duke.edu/support/renovation/tours.html
  • 87. Instructional videos
    • Library orientation video
    • How-to’s
      • Use library equipment
      • Get on the wireless
      • Find things in the library
  • 88. QR Codes
  • 89. http://splcen.blogspot.com/
  • 90.  
  • 91. http://www.flickr.com/photos/5volt/2200733213/
  • 92. http://hhhl.wordpress.com/2010/03/03/follow-the-code/
  • 93. Other ideas for QR codes
    • Send a text to the reference librarian
    • Library tours
    • Library scavenger hunts for orientation
  • 94. Mobile Marketing
  • 95. Twitter
  • 96. Library announcements, news, events
  • 97. Promote/recommend materials
  • 98. Share relevant local info
  • 99. Info for specific population
  • 100. Interact with patrons
  • 101. Librarians on Twitter
    • Twitter is a great professional development and networking tool.
      • Build relationships with bright, tech-savvy librarians
      • Learn about new resources
      • Query the hive
  • 102. How to get a following on Twitter Be a filter for interesting info (link and retweet) Engage in conversation (@ people) Promote your content
  • 103. QR Codes
  • 104.  
  • 105.  
  • 106.  
  • 107.  
  • 108. Foursquare
    • Add an entry for your library
      • Tips
      • To-do lists
    • Offer prizes for the most library visits (the Mayor)
  • 109. Library promotions on foursquare http://www.flickr.com/photos/darienlibrary/4568096149/
  • 110. Foursquare
    • Add an entry for your library
      • Tips
      • To-do lists
    • Offer prizes for the most library visits (the Mayor)
    • Know who your power-users are and reach out to them via Twitter
    • Harvard: Encourage students to explore campus
    • UNC: Campus dining shares info via Foursquare
  • 111. Foursquare business metrics
  • 112. SMS Notifications
    • News
    • Events
    • New books by subject
    • When a hold is available for pickup
    • Due dates/overdue notices
    • MUST BE OPT-IN!
  • 113. Questions? Links and slides at http://meredithfarkas.wetpaint.com Gmail: mgfarkas Twitter/Flickr/FriendFeed/AIM: librarianmer