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The Library in Your Pocket: Mobile Trends for Libraries

The Library in Your Pocket: Mobile Trends for Libraries



Talk for Western New York Library Resources Council's "Gadgets and Gear: A Tech Gathering" - May 7, 2010

Talk for Western New York Library Resources Council's "Gadgets and Gear: A Tech Gathering" - May 7, 2010



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    The Library in Your Pocket: Mobile Trends for Libraries The Library in Your Pocket: Mobile Trends for Libraries Presentation Transcript

    • The Library in Your Pocket: Mobile Trends for Libraries Meredith Farkas Norwich University http://www.flickr.com/photos/williambrawley/4310319103/
    • What is a mobile device?
      • Handheld computing device.
    • Types of mobile devices: PDA
      • Personal Digital Assistant
      • Originally designed for organizing one’s appointments and contacts
      • Next most became able to connect to the web
      • Now, most are phones as well
      • Examples: Palm, iPhone, Blackberry, iPod Touch.
    • Types of mobile devices: Smartphone
      • Mobile phone that also has computing functionality.
      • Many PDAs are also smartphones.
    • Types of mobile devices: Web-enabled cell phone
      • Smaller form factor, much smaller screen for browsing.
      • Most people who have
      • one don’t have a data plan
      • so don’t use web
      • functionality.
    • Ultra-mobile PCs, netbooks, smartbooks, etc.
      • Very small PCs with full keyboards
      • Examples: EEE PC, Cloudbook, Dell Inspiron Mini Note, Lenovo IdeaPad
    • RIM iPhone Android Windows Mobile Symbian
    • Why should you care about mobile devices?
      • 4.1 billion SMS messages being sent daily
      • Over 276 million wireless users (source: CITA Wireless Industry Survey, 2009).
      • 32% of Americans have used a cell phone or Smartphone to access the internet this year (source: Pew, April 2009).
      • The mobile device will be the primary connection tool to the internet for most people by 2020. (Source: Pew, Dec. 2008).
    • Why should you care about mobile devices?
      • 2009 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less.
      • More than half of undergraduates own an internet-capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2009)
      • 94% of students send & receive text messages (source: Ball State University, 2009).
    • Where educational institutions stand
          • Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
    • Mobile Trends
    • The app boom
      • Apps – programs for smartphones.
        • Games, productivity software, social networking clients, news clients, etc.
        • Some come pre-installed, most are downloaded from the Web.
        • Some free, many $$$
      • Apps built for individual mobile platforms (Android, iPhone, Windows Mobile, etc.).
      • Forecast: $1.6 billion in app sales for 2010 (Yankee Research Group, March 2010).
    • App bust on the way?
      • HTML5/CSS3/JavaScript – offers the ability to run web applications regardless of O/S and without plugins
        • Includes native support for video and other media.
      • Apple keeps a tight lid on what can and can’t be offered through the iTunes store. Some carriers have similar limits.
      • Google Voice app was rejected from the iTunes store, so Google bypassed them by making a web-based version using HTML5.
    • Mobile social software
      • Three types
        • Social software that can be used on mobile devices
        • Social software designed primarily for mobile devices
        • Social software specifically designed for mobile devices
          • Most are location-aware
    • Twitter
      • Microblogging – sharing information in 140 characters or less
      • People “follow” your Twitter feed and get updates of your news and that of their other friends chronologically
      • Hugely popular
      • Can use via web, cell phone, desktop apps, IM, etc.
    • 2D Barcodes http://www.flickr.com/photos/clevercupcakes/3985603967/
    • 2D Barcodes
      • QR (Quick Response) codes – most common.
      • Microsoft entering barcode realm with Tag
      • Scan to access information or take action
        • Pull up text content
        • Dial a phone number or send a txt
        • Pull up a web page
        • Pulls up images or video
        • Pulls up a poll or survey
      • Need a QR code reader.
    • QR Codes
      • View demo
      • http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1
    • http://www.flickr.com/photos/markcph/4427533643/
    • QR Codes
      • Very big in Japan, growing in use in Europe. Not big in U.S. yet.
      • In U.S. mainly see on products,
      • sometimes museums.
      • Google is putting QR codes at
      • local businesses with link to the
      • business’ Google Place page.
    • QR code generators and readers
      • Generators
        • Kaywa http://qrcode.kaywa.com/
        • QR Stuff http://www.qrstuff.com/
        • i-nigma http://www.i-nigma.com/personal/Create.asp
      • Readers (multiplatform)
        • Kaywa http://reader.kaywa.com/getit
        • Quickmark http://www.quickmark.com.tw/En/basic/download.asp
        • i-nigma http://www.i-nigma.com/GetReader.asp
        • Beetagg http://www.beetagg.com/
    • Location-aware mobile technologies
      • Uses GPS, compass, RFID, etc. to determine where a user’s orientation to other people, places, things, etc.
    • RFID and mobile phones
      • Allows devices to interact over short distances
      • iPhone 4G may be RFID-enabled
      • Use your phone as your library card, credit card, etc.
      • Interact with RFID-enabled objects http://vimeo.com/4147129
    • Location-aware apps - Zillow
      • http://www.youtube.com/watch?v=rJfrdcbfXsc
    • Location-aware apps – Around Me
    • Location-aware apps – AAA Discounts
    • Location-aware apps - Loopt
    • Location-aware mobile games
    • Foursquare
    • Other location-aware mobile games
      • Gowalla http://gowalla.com/
      • Whrrl http://whrrl.com/
      • MyTown http://www.booyah.com
    • Augmented Reality
      • Blending data with what you see in the real world.
    • Augmented reality: The future is here!
      • http://commoncraft.com/augmented-reality-video
    • Acrossair
      • Lots of different apps built on top of this augmented reality browser (nearby tweets, New York Subway, nearby bars, etc.)
      • http://www.youtube.com/acrossair
    • Layar
      • Allows developers to build layers of data on top of the live video on your phone.
      • http://www.youtube.com/watch?v=b64_16K2e08
    • Yelp
    • TwittAround
      • http://www.youtube.com/watch?v=_Vbh7nHalCc&feature=player_embedded
    • Google Goggles
    • Other augmented reality tools
      • Tat Augmented ID http://www.youtube.com/watch?v=tb0pMeg1UN0&feature=player_embedded
      • Lego store http://www.youtube.com/watch?v=91fXp1P5aoY&feature=player_embedded
    • Library Services for Mobile Users
    • First, assess
      • What mobile technologies do your patrons use?
      • How many access the web via a mobile device? Which one(s) are most prevalent?
      • What social technologies do your patrons use?
      • What library services would users actually want to use via a mobile device?
      • What library services can you make accessible via a mobile device?
    • Mobile Library Content
    • Library Website
      • Questions to ask:
        • Do you create a separate mobile version of your site or just serve up a different style sheet based on the device?
        • Do you design for the most commonly-used smartphones or also design for web-enabled mobile devices (small screens)?
        • Do you use a detection algorithm to redirect mobile users to the mobile site or make them go to a separate URL?
    • Design tips
      • Break information into tasks and let users drill down to what they need (not too many clicks!).
      • Put most-used content at the top.
      • Minimize scrolling.
      • Icons and text links are better than either alone.
      • Shorten text to minimal amount needed.
      • Minimize the need to type whenever possible.
    • What to include on mobile website
      • Depends on library and what users actually use.
        • Catalog search
        • Databases/federated search if they have mobile interfaces
        • Circ info (due dates, holds)
        • Room/computer reservations
        • Reference info/widgets/forms
        • Hours
        • Links to useful mobile content
    • Great mobile library websites
    • University of Minnesota
    • NCSU
    • Orange County Library System
    • Oregon State
    • Services to mobify your site
      • Auto-generate device-specific versions of your existing website.
          • Mobile Site Generator 
          • MobileMicro (Mosio) 
          • Mobilizer from dotMobi  
          • MyMobileWeb 
          • HAWHAW 
          • Unity Mobile 
          • Google Mobile adapter 
          • Usablenet Assistive 
    • Emulators/Simulators
      • Allow you to view your page in various mobile browsers.
        • Opera mobile browser emulator , another Opera browser emulator
        • iPhone  - iPhone developer kit
        • Nokia
        • Android
        • Palm
        • Windows Mobile
        • Blackberry
        • Mobi Emulator (multiplatform)
    • Library apps
      • Users can install and easily access specific library functions/info.
      • For smartphones.
      • A few examples
        • Search IU (Indiana University)
        • Stanford iApps
        • Harper County Public Library
        • Adelphi University
        • Rice University
    • DC Public Library
    • University of Houston Libraries
    • Minuteman Library Network
    • Cornell University
    • Mobile catalog search
      • WorldCat Local (Boopsie)
      • SirsiDynix (BookMyne) – for iPhone
      • III (AirPac)
      • Polaris (Mobile PAC)
      • LibraryThing (Library Anywhere)
      • Serials Solutions (Summon) – web-scale discovery
      • Build it yourself
        • Create plain-text translation
    • Content
      • Here are some of the major vendors offering mobile interfaces:
        • American Institute of Physics iResearch iPhone application
        • EBSCOhost Mobile
        • Hoover's Mobile company information
        • IEEE XPlore
        • Lexis/Nexis Get Cases and Shepardize
        • PubMed for Handhelds medical database
        • Questia iPhone application (iTunes link)
        • Refworks Mobile
        • Westlaw legal research database
        • EBL Ebook Library
        • Google Books
        • OverDrive
        • Safari Books Online
        • Amazon Kindle for the iPhone (US Only)
        • Zotero
    • Content: Special collections
      • WolfWalk http://www.lib.ncsu.edu/wolfwalk/
      • Duke Mobile Digital Collections http://www.youtube.com/watch?v=iHK3E4N7w6o
    • Content: Special Collections
      • Use Flickr to show off historic photos
    • Content: Devices
    • Location-aware tools
      • SmartLibrary (Oulu University, Finland)
        • Map-based tool that helps users locate a specific bookshelf in the library.
      • Mobile Oxford Portal (UK)
        • “ Combines information from library catalogues with the location sensing incorporated into many mobile devices allowing users to find the nearest copy of a particular book.”
      • Durham (UK) Technology-Enhanced Campus
        • “ Using wireless technology to provide personalised and location-specific information to students within the campus area.”
    • QR Codes
      • Provide additional information on physical resources
        • GeoHistorian Project http://www.rcet.org/dvcproject/geohistorian.html
        • Read-alikes of popular books (Contra Costa County Library)
        • QR codes in the stacks to take users to the mobile catalog (Columbus Metropolitan Library)
        • Historical images of buildings, locations, etc.
        • Pull up or bookmark a website with more info
    • Augmented reality or RFID for mobiles
      • Not happening in libraries yet.
      • Ideas
        • Shows you what subjects are available on a particular bookshelf
        • Scanning over a book takes you to a summary of the book and ratings/reviews
        • Scanning over a device will bring up instructional content.
        • Going up to a journal will bring up the e-version
    • Txt a call number
    • Txt a call number (cont’d)
      • University of Bath and University of Huddersfield (UK) have QR codes in the catalog.
    • RSS to txt
      • RSS feeds can be converted to SMS messages.
        • Library news
        • Events (at different branches, for different populations)
        • New books
        • New books in a specific subject or query
    • Mobile Reference and Instruction
    • SMS reference
      • Not limited by location (point of need)
      • Messages need to be short (150 characters or less)
      • Patrons may be charged for messages they send and receive
      • Only useful for brief transactions
      • IM reference can also be done on most smartphones (Mobile AIM, libraryh3lp, etc.)
    • Roving reference
    • Research Tips via SMS
    • Screencasts
      • Movie taken of your desktop
      • Good for demonstrating library databases, website, etc.
      • Audio narration, captioning, highlighting, spotlighting, interactive components
      • Various export options (depending on software)
      • Example: http://library2.norwich.edu/guide/index.php/How_to_Use_Academic_Search_Premier
    • Podcasts
      • MP3+RSS
      • Uses
        • Research instruction
        • Library/university/community news
        • Book reviews
        • Events
        • Children’s stories
    • Library tours UIUC Undergraduate Library Tour (iphone app)
    • http://library.duke.edu/support/renovation/tours.html
    • Instructional videos
      • Library orientation video
      • How-to’s
        • Use library equipment
        • Get on the wireless
        • Find things in the library
    • QR Codes
    • http://splcen.blogspot.com/
    • http://www.flickr.com/photos/5volt/2200733213/
    • http://hhhl.wordpress.com/2010/03/03/follow-the-code/
    • Other ideas for QR codes
      • Send a text to the reference librarian
      • Library tours
      • Library scavenger hunts for orientation
    • Mobile Marketing
    • Twitter
    • Library announcements, news, events
    • Promote/recommend materials
    • Share relevant local info
    • Info for specific population
    • Interact with patrons
    • Librarians on Twitter
      • Twitter is a great professional development and networking tool.
        • Build relationships with bright, tech-savvy librarians
        • Learn about new resources
        • Query the hive
    • How to get a following on Twitter Be a filter for interesting info (link and retweet) Engage in conversation (@ people) Promote your content
    • QR Codes
    • Foursquare
      • Add an entry for your library
        • Tips
        • To-do lists
      • Offer prizes for the most library visits (the Mayor)
    • Library promotions on foursquare http://www.flickr.com/photos/darienlibrary/4568096149/
    • Foursquare
      • Add an entry for your library
        • Tips
        • To-do lists
      • Offer prizes for the most library visits (the Mayor)
      • Know who your power-users are and reach out to them via Twitter
      • Harvard: Encourage students to explore campus
      • UNC: Campus dining shares info via Foursquare
    • Foursquare business metrics
    • SMS Notifications
      • News
      • Events
      • New books by subject
      • When a hold is available for pickup
      • Due dates/overdue notices
      • MUST BE OPT-IN!
    • Questions? Links and slides at http://meredithfarkas.wetpaint.com Gmail: mgfarkas Twitter/Flickr/FriendFeed/AIM: librarianmer