0
THE HOTTEST
TOOLS FOR 
START-UPS.
Advertising &
Marketing Tribe


EVERY SECOND TUESDAY
2.30PM, CMI
FELIPE DEL SOL, PEDRO V...
A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 ...
LAGIAR.COM
Generation 6
ADMETRICKS.COM
Generation 5 & Demo Day Winner

MEWE.CO
Generation 6
FELIPE DEL SOL, PEDRO VILLALOB...
DATA ANALYSIS WILL
SHAPE YOUR
PRODUCT AND YOUR
PITCH.
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
SOME OF OUR
FAVOURITE TOOLS:
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
STATISTA.COM | FREEMIUM – $49/M | QUANTITATIVE STUDIES
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHI...
BCGPERSPECTIVES.COM | FREE | INDUSTRY STUDIES 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
PEWINTERNET.COM | FREE | MARKET STUDIES FROM THE USA 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
EMARKETER.COM | PARTLY FREE | MARKET STUDIES
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
ADMETRICKS.COM | FREEMIUM – $99/M | COMPARE ONLINE ADS IN LATAM 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT ST...
SIMILARWEB.COM | FREEMIUM – $199/M | WEBSITE ANALYTICS
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHI...
OPENSITEEXPLORER.ORG | FREEMIUM | LINK CHECKER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
AHREFS.COM | FREEMIUM – 79$ | BACKLINK CHECKER 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
CONSUMERBAROMETER.COM | FREE | CUSTOMER RESEARCH TO PURCHASE 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START...
GOOGLE CUSTOMER JOURNEY | FREE | CUSTOMER JOURNEY TO ONLINE PURCHASE 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR ...
SOCIALMENTION.COM | FREE | SOCIAL MEDIA SEARCH ANALYSIS 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP C...
GOOGLE CONSUMER SURVEY | FROM $150 | CONSUMER RESEARCH
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHI...
MOZ.COM | FREEMIUM | SEO, COMPETITIVE
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
REWARDLI:	
  	...
Q&A
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
The hottest analysis tools for startups
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The hottest analysis tools for startups

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Start-up Chile Marketing & Advertising Tribe session on Data Analysis tools for startups. Written by Pedro Villalobos (Lagiar.com), Felipe del Sol (Admetricks.com), Liane Siebenhaar (Mewe.co). This is a selection of tools you can use to shape your pitch and product. If you have any questions, don't hesitate to contact us.

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Transcript of "The hottest analysis tools for startups"

  1. 1. THE HOTTEST TOOLS FOR START-UPS. Advertising & Marketing Tribe EVERY SECOND TUESDAY 2.30PM, CMI FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  2. 2. A short presentation on the need for brand models and a hands on workshop part creating your own one. 1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC 3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY 4. SESSION – JUNE 25 – CREATIVITY & CONTENT CREATION 5. SESSION – JULY 23 – HOTTEST DATA ANALYSIS TOOLS Tuesdays, 2.30-3.30, CMI, Santiago Auditorium TIME AND MEETING POINT Liane  &  Rob   David   Liane  &  Rob   Rob   Felipe,  Pedro,  Liane   Speaker/Moderator A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups. Why Creativity is important, Examples for creative content, How to get creative content done yourself or by others. An overview of the hottest data analysis tools for start ups to measure your category, competitive environment, consumer & company. Discussion. Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups. START-UP CHILE ADVERTISING & MARKETING TRIBE FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  3. 3. LAGIAR.COM Generation 6 ADMETRICKS.COM Generation 5 & Demo Day Winner MEWE.CO Generation 6 FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE PEDRO VILLALOBOS FELIPE DEL SOL LIANE SIEBENHAAR
  4. 4. DATA ANALYSIS WILL SHAPE YOUR PRODUCT AND YOUR PITCH. FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  5. 5. SOME OF OUR FAVOURITE TOOLS: FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  6. 6. 1.  CATEGORY 2.  COMPETITIVE 3.  CONSUMER FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  7. 7. 1.  CATEGORY 2.  COMPETITIVE 3.  CONSUMER FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  8. 8. STATISTA.COM | FREEMIUM – $49/M | QUANTITATIVE STUDIES FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  9. 9. BCGPERSPECTIVES.COM | FREE | INDUSTRY STUDIES FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  10. 10. PEWINTERNET.COM | FREE | MARKET STUDIES FROM THE USA FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  11. 11. EMARKETER.COM | PARTLY FREE | MARKET STUDIES FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  12. 12. 1.  CATEGORY 2.  COMPETITIVE 3.  CONSUMER FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  13. 13. ADMETRICKS.COM | FREEMIUM – $99/M | COMPARE ONLINE ADS IN LATAM FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE WE  HAVE  A  SPECIAL   OFFER.  CONTACT:   felipe@admetricks.com
  14. 14. SIMILARWEB.COM | FREEMIUM – $199/M | WEBSITE ANALYTICS FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  15. 15. OPENSITEEXPLORER.ORG | FREEMIUM | LINK CHECKER FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  16. 16. AHREFS.COM | FREEMIUM – 79$ | BACKLINK CHECKER FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  17. 17. 1.  CATEGORY 2.  COMPETITIVE 3.  CONSUMER FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  18. 18. CONSUMERBAROMETER.COM | FREE | CUSTOMER RESEARCH TO PURCHASE FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  19. 19. GOOGLE CUSTOMER JOURNEY | FREE | CUSTOMER JOURNEY TO ONLINE PURCHASE FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  20. 20. SOCIALMENTION.COM | FREE | SOCIAL MEDIA SEARCH ANALYSIS FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
  21. 21. GOOGLE CONSUMER SURVEY | FROM $150 | CONSUMER RESEARCH FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE REWARDLI:     75$  
  22. 22. MOZ.COM | FREEMIUM | SEO, COMPETITIVE FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE REWARDLI:     3m   free  
  23. 23. Q&A FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
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